Creative media Aspects is most important when any media are made that must be creative or form new detraction that can doing something new that must be simple and touch visitors mind.
Each of special-interest vehicles sports magazines, cine magazines, travel magazines, beauty care, and computer, mobile) puts the reader in a particular mood. The promotion of luggage and home products is enhanced by this mood.
1. Market opportunities.
2. Market threats.
3. Availability of media.
4. Changes in media or media vehicles.
Budget Considerations
Advertising and promotional costs can be categorized in two ways. The absolute cost of the medium or vehicle is the actual total cost required to place the message. Relative cost refers to the relationship between the price paid for advertising time or space and the size of the audience delivered; it is used to compare media vehicles.
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What are the customers?
product Target marketing | Market Segmentation
Media Planning and Strategy | Overview of Media Planning
Where to Promote media | Establishing Media Objectives
Where to Promote media | Establishing Media Objectives
Media Geographic Coverage | Media Scheduling
Media Fighting | Media Pulsing | Advantages| Disadvantages
Media Necessary | Level is needed | Frequency Objectives | Gross ratings
Media effects of reach and frequency | Determining Effective Reach
Media Effective reach | Average frequency
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Determining Relative Costs of Media | Evaluation
Mood of media
Each of special-interest vehicles sports magazines, cine magazines, travel magazines, beauty care, and computer, mobile) puts the reader in a particular mood. The promotion of luggage and home products is enhanced by this mood.
Flexibility of media
1. Market opportunities.
2. Market threats.
3. Availability of media.
4. Changes in media or media vehicles.
Budget Considerations
Advertising and promotional costs can be categorized in two ways. The absolute cost of the medium or vehicle is the actual total cost required to place the message. Relative cost refers to the relationship between the price paid for advertising time or space and the size of the audience delivered; it is used to compare media vehicles.
Next
view ads 5 sec after right corner skip ads see next page
RELATED CONTENT
Customer satisfaction
2 gaps | customers & service providers
Business Policy | primary & secondary share market
Investment Basic Functions | IPO market
What are the customers?
product Target marketing | Market Segmentation
Media Planning and Strategy | Overview of Media Planning
Where to Promote media | Establishing Media Objectives
Where to Promote media | Establishing Media Objectives
Media Geographic Coverage | Media Scheduling
Media Fighting | Media Pulsing | Advantages| Disadvantages
Media Necessary | Level is needed | Frequency Objectives | Gross ratings
Media effects of reach and frequency | Determining Effective Reach
Media Effective reach | Average frequency
Media Factors important in determining frequency levels
Determining Relative Costs of Media | Evaluation
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