Consumer are those person who
basically purchase any legal product, this product can be use any byer who can
purchase for his own or family and he can purchase other people who are come to
him for buying that product( Consumers product or B to B ).
Customers are very critical to
manage to buy. every one think that it is partly true that because customer need
are always change, flowing information improving technology, competition
society, luxuries life style and others social
network are the main reason of changing human demand. In generally that human is very much
interested to adopt anything that help him for his better life without any risk
or pain; so when anyone think about their customer they
must be care about this things. Remember that customer are always right they
always try to find out new source for better opportunity so always try to
provide best service or provide product with changing demand. Some time you can
teach them or gathered them more about a product to help their purchase.
For example: Samsung, Nokia, Apple,
Google, Facebook, twitter, Amazon all the leading companies because of their
production and services are always change with customer demand visits all the
side you see their new service and production are ready for customers .
In a practical life all the people
are not customer in a company or organization or a business but in a group of
people who have enough income for purchasing that product or service which is
selling by your organization or company or other business you target to loyal
that customer to maintain their demand or need because those customer are
increase the market share of the organization as a long ran.
So we can say that customers are
those people who are buy anything for filliping
their need it can be their own or other means resell. All the organization who
want to sustain long run they maintains relation with customer.
Customer satisfaction
2 gaps | customers & service providers
Business Policy | primary & secondary share market
Investment Basic Functions | IPO market
product Target marketing | Market Segmentation
Media Planning and Strategy | Overview of Media Planning
Where to Promote media | Establishing Media Objectives
Where to Promote media | Establishing Media Objectives
Media Geographic Coverage | Media Scheduling
Media Fighting | Media Pulsing | Advantages| Disadvantages
Media Necessary | Level is needed | Frequency Objectives | Gross ratings
Media effects of reach and frequency | Determining Effective Reach
Media Effective reach | Average frequency
Media Factors important in determining frequency levels
Creative media Aspects and Mood of media
Determining Relative Costs of Media | Evaluation
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