Media Factors to determining frequency levels

Marketing Factors need for media

Brand history

Brand share

Brand loyalty

Purchase cycles

Usage cycle

Competitive share of voice

Target group

Message or Creative Factors of media

Message complexity

Message uniqueness

Versus continuing campaigns newly.

Image versus product sell

Message variation

Wearout

Advertising units

Media Factors of media

Clutter

Editorial environment

Attentiveness

Scheduling

Number of media used

Repeat exposures

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