Startups in the B2B businesses are struggling to go beyond their first POC or first few clients. The sales process is either never established and if it is, the sales team is unskilled to execute or both

This is a series of meetups with covering various aspects of the sales process. The meetups are a practical & practitioner approach to sales. The entire series is aimed at equipping members to master the sales process.

The methodology is understanding core concepts, build in the meetup, apply in the market for a week, review feedback, learn a new concept, & repeat. Additionally, one could leverage the SaleS AddA sales community to learn, share and build on your network

Series 1 Ep 4: Crafting your elevator pitch - Understanding & Communicating USP

You've just bumped into a former client at the airport. After exchanging pleasantries, he asks you what your new company does. You open your mouth, and then pause. Where on earth do you start?

An elevator pitch is a brief, persuasive speech that you can use to spark interest in what your organization does. You can also use one to create interest in a project, idea, or product.

Episode 4 of SaleS4StartupS will help you craft a compelling elevator pitch for you and your business by taking you through the elements that help put it together.

Sales expert: Mr.Gopal Gera

Gopal is sales leader, entrepreneur, & sales consultant. With over 15 years of sales experience, he has worked through the ranks of a rookie sales executive to leadership positions in the largest private financial institutions. Click to watch is sales