40 Years are Nothing:
History and memory
of the 1973 coups d’état
in Uruguay and Chile
Edited by
Pablo Leighton and Fernando López
40 Years are Nothing:
History and memory of the 1973 coups d’état in Uruguay and Chile
Edited by Pablo Leighton and Fernando López
This book first published 2015
Cambridge Scholars Publishing
Lady Stephenson Library, Newcastle upon Tyne, NE6 2PA, UK
British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library
Copyright © 2015 by Pablo Leighton, Fernando López and contributors
All rights for this book reserved. No part of this book may be reproduced,
stored in a retrieval system, or transmitted, in any form or by any means,
electronic, mechanical, photocopying, recording or otherwise, without
the prior permission of the copyright owner.
ISBN (10): 1-4438-7642-9
ISBN (13): 978-1-4438-7642-1
CONTENTS
Introduction ................................................................................................ ix
Pablo Leighton and Fernando López
Preface ...................................................................................................... xiii
J Patrice McSherry
Chapter One ................................................................................................. 1
Regional Cooperation and State Terrorism in South America
Fernando López
Chapter Two .............................................................................................. 17
On History and Memory: Some Reflections on the Process of Transitional
Justice from the Experience of Uruguay (1985-2005)
Pedro Teixeirense
Chapter Three ............................................................................................ 33
The Gelman Case and the Legacy of Impunity in Uruguay
Debbie Sharnak
Chapter Four .............................................................................................. 57
The Celebration: Violence and Consent in the First Anniversary
of the Chilean Coup
Pablo Leighton
Chapter Five .............................................................................................. 77
ASIS and ASIO in Chile: Transparency and Double Standards Four
Decades after the Coup
Florencia Melgar and Pablo Leighton
Chapter Six ................................................................................................ 93
Politics of Memory and Human Rights in Chile: The Struggle
for Memorials in the 21st Century
Nicolás del Valle
vi
Contents
Chapter Seven.......................................................................................... 111
Moving Memories: Marches Remembering and Embodying the Chilean
and Uruguayan Dictatorships
Yael Zaliasnik
Contributors ............................................................................................. 125
CHAPTER FOUR
THE CELEBRATION:
VIOLENCE AND CONSENT IN THE FIRST
ANNIVERSARY OF THE CHILEAN COUP
PABLO LEIGHTON
This chapter is part of a larger work exploring a feature of cultural
power developed during the Chilean dictatorship, particularly the ways by
which audiovisual mass media helped in the rise and stability of that
government and articulated its foundational discourses. This broader
research contemplates the building of hegemony in Chile; in other words,
the creation of politico-social consent by cultural forms of power, a notion
inspired by the works of Antonio Gramsci (1971, 1977, 1983, 2000),
Stuart Hall (1977a, b, 1980, 1981, 1982, 1985b, a, 1986, 1987, 1997),
Ernesto Laclau (1979, Laclau and Mouffe 1987) and others. The study
also conceives how the Chilean dictatorship remains, at the very least, a
historiographical dispute. Its legacy involves a form of popular support
which has been difficult to recognise—socially and academically―even
though it was no less significant than the government’s political and
economic despotism. Specifically, the research highlights the
manifestation of popular support for the Chilean dictatorship and its
dominance using nonrepressive means, at a singular period, 1973 to 1978,
more universally associated with violent coercion. In order to observe and
understand better that power equation―the will to govern by force without
completely discarding consent―the observation of one of its cultural
forms is crucial. An audiovisual culture both illustrates and assists in that
holding of power in the most evocative manner during the most repressive
stage of the dictatorship. A cultural history of a communication medium,
which has the exceptional capacity to reproduce and build events, can
reveal how the dictatorship from the very beginning uses both discourse
and force indiscriminately.
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Chapter Four
One: Fascism
Hernán Valdés, author of an influential book about his survival from a
concentration and torture camp near Santiago, said in a 2003 interview:
Let me tell you … a short anecdote. In Hamburg, in 1974, I was invited to
give a talk [...] It was not, I said, only about the military, the right and the
Yankees: a great part of the middle class had supported them. It was a
scandal. ‘Provocateur!’, they yelled at me, ‘the Chilean people are not
fascist!’, and they didn’t let me speak. They picked up the microphone and
gave their own version by shouting [...] They tried to safeguard possible
allies in the future, a middle class that might do a new turn in their favour.
Seeing things today, maybe they were somewhat right (Hernán Valdés in
Cárdenas 2003).
The general lack of recognition and the disputes over the degree―always
uncertain in any dictatorship―of popular support of the Chilean junta
since the day of the coup in 1973 immediately creates a blind spot.
Various authors have pointed to the most common misunderstanding born
since the day of the coup: that it heralds the rise of a “fascist” dictatorship,
a term that is used so “prematurely and importunately” under Salvador
Allende’s presidency that by the time of the coup it is devoid of content
(Valdés 1978, 208-209).
For years, the “fascist” judgement acts as a “veil”, says Tomás
Moulian (1997, 258). The meaning of the new regime is complex, in part
because of a scientistic definition of “fascism” which is regularly applied
to large political mass-mobilisations, or to a sole party regime. In absence
of the latter feature, particularly, the Chilean dictatorship is assigned the
“fascist” label automatically by the resistance and the hundreds of
thousands of exiles and foreign critics. It is a “name” that is reduced to
mean “malignant conspiracy” (Moulian 1983, 310). Whilst the term
initially works abroad as condemnation, even disrupting the weapons
supply for the dictatorship (see La Nación 2009, US Congress 1976,
1212), the strategic cost of that misinterpretation is high. According to
Moulian, the “fascist” label implies the omnipotence of the new regime
and pronounces a false death sentence on the dictatorship just for being an
“abject” government. More importantly, the terrorist repression is seen as
irrational, without purpose, Moulian suggests. For him, the “basic
error”―the greatest of all misunderstandings in the end―is to undervalue
the “organic” role of the dictatorship. The simplistic “liberal illusion” of
the left is incapable of considering terror as arising from a “complex
equation”; hence Moulian ultimately proposes discarding the notion of
“fascism” in the case of Chile (1997, 258-263, 1983, 310-311).
The Celebration
59
The “fascist” label is about an “enigma”, says Ernesto Laclau, an
intricate agglomeration of contradictions made too simplistic, a tag applied
equally to dictatorships from different continents and eras (1979, 82,88).
The “fascist” assignation, nonetheless, manages to travel across the world,
adapts itself and works in practice. Luz Arce, a Chilean left militant who
became a State agent after her imprisonment, quotes what her torturer said
to her to justify, describe and announce more of his horrendous violence:
“Now you’ll know what fascism is, but not foreign fascism; this is Chilean
fascism” (in Lazzara 2011, 98).
Far from South America, Umberto Eco argues that “fascism” is a
synecdoche, an interchangeable term for a political system devoid of an
essence, which can change a couple of features and still be fascist. But
“[l]ife is not that simple”, adds Eco (1995). Michel Foucault begins by
discarding the classic Marxist definition of fascism (the “terrorist
dictatorship of the most reactionary faction of the bourgeoisie”) and points
to the delegation of the role of repression and surveillance by the state to a
considerable section of the masses. This freedom to repress, “repulsive”
but “intoxicating”, denies liberty to the wider population, without
eliminating the circulation of power and making the word
“‘dictatorship’…real in general, and relatively false” (Foucault 1989,
128,130). Critically, that delegation of power and the articulation of
discourses make fascism another hegemonic or “popular-democratic”
interpellation, without which the term would be “incomprehensible”
(Laclau 1979, 111,125).
How modern despotism interpellates popularly can connect these ideas
to Chile and to its dictatorship. In Chile, most of the repressed half of the
population under dictatorship rationalises and emphasises only the
“authoritarian character” of fascism, denying any connotation of a “mass
regime”, as suggested by Laclau. This view focuses on brute force rather
than “mobilisation” or even “ideological distortions” (Laclau 1979, 88174), such as the fervent anticommunism and neo-liberalism also operative
in Chile. Ultimately, I emphasise the hegemonic desire of the dictatorship
and I rework another notion about fascism to examine the civil-military
regime in its early years. I refer to the chance that the government
concedes to the masses to express themselves or, in the words of
Benjamin, when an aesthetic is developed from politics (1978, 241).
Two: Violence and culture
If one only considers the numbers killed, the victims of the dictatorship
would mean “little” mathematically in Chilean history, suggests Alfredo
60
Chapter Four
Jocelyn-Holt. Nevertheless, such numbers would mean much more when
one includes torture victims (Jocelyn-Holt 2000, 239). Certainly, for these
surviving victims there is “the obscenity of interpretation” (Avelar 2001,
260). At the same time, the numbers of sufferers of this specific type of
violence, the most difficult to represent, raise various interpretations from
the Chilean State Truth reports. The total counted by the Chilean state, 38
years after the coup, was 38,254 victims of political imprisonment and
torture (Comisión Valech 2011, 6-51). From the 27,255 persons counted in
2004 more than 5,000 are detained in just two days: 11 to 13 September
1973. The great majority, 67 per cent (more than 18,000), become victims
between the coup and 31 December of the same year. The Valech Report’s
historiographical division, which it admits is “arbitrary”, establishes that
only 19 per cent of all victims are tortured in the 1974 to 1977 period and
13 per cent are from 1978 to the last day of the dictatorship, 10 March
1990. Such data confirms that the regime is initially a terrorist
dictatorship, within the 1973–78 phase universally identified with DINA
(Directorate of National Intelligence), the secret police. Nonetheless,
during this first stage, the institution that is responsible for the largest
number of detentions and torture cases is the Carabineros, the general
police. The Valech Report shows other figures that reveal a type of
subjectivity in the victims of this violent repression: almost a third of
tortured victims do not have any political affiliation; over 63 per cent are
militants who do not play any leading roles; and close to 58 per cent are
less than 30 years old at the time of detention. Lastly, more than a third of
all victims are tortured using electric shocks, a method that leaves no
evident marks on the bodies and that is used from the day of the coup and
throughout the whole of the dictatorship (Comisión Valech 2004, 208-478;
2011, 38-44). In the mid-80s, a Chilean judge who turns into a dissident as
he witnesses the occurrence of torture is uncertain about the marks left on
victims and about the symptoms they experience: “Electric shocks?”,
García wonders (1990, 57). Without evident traces and for the short term,
the “surplus of cruelty is a fundamental component of terror itself [...]
without being excessive, obscene, absurd, terror is simply not terror”, says
Avelar. In the longer term, “[t]he torturer’s great victory is to define the
language in which the atrocity will be named” (Avelar 2004, 28-49).
The undecipherable numbers of victims of state violence are still the
subject of struggles over meaning in Chile, including the circumstances of
their tabulation. The figures of 200,000 detainees and 400,000 exiled,
which necessarily imply a systematic dictatorial domination (Stern 2004,
xxi), have been officially reduced in the state counting. The number of
persons that have claimed to be victims of imprisonment and torture is
The Celebration
61
counted at 68,000 through the testimonies given before the state, but
almost 30,000 of them were not recognised or compensated (Comisión
Valech 2011, 1-51). Again, these accounts can become numberless and
escape an expeditious representation (see Agamben 2002). Amid those
included in the official accounts as victims, for example, are tortured
people who turned later into victimisers (see El Mostrador 2011).
Moreover, as Jocelyn-Holt points out, much of the impunity over these
crimes has been promoted by eminent former dissidents who later became
postdictatorship state authorities, even though many of them were tortured
or imprisoned by the military (2000, 164).
Among insightful evaluations of the dictatorship’s violence, BeasleyMurray says it is a mistake to qualify the regime as “simply repressive”
instead of describing a government that would go beyond “persuasion” or
“censorship” to rely on daily habits (2010, 193,211). At the same time, the
long “peace” of the dictatorship between 1974 and 1983 (see BeasleyMurray 2010, 194–195) is still bewildering. Tomás Moulian historically
categorises the repressive order and its tool, terror, as “the fundamental
weapon of a minority revolution at the initial stages”, suggesting that the
regime subsequently mutated. More importantly, he suggests the
dictatorship is terrorist when it cannot convince the population or when it
“persuades” people through the fear of violence. By supplementing the
terrorist modes of control, the dictatorship secures “absolute
governmentality” (Moulian 1997, 22,177). Despite all these perceptive
accounts, how that power equation is executed remains difficult to
visualise in academia and in Chile.
José Brunner implies that beyond its “precarious ideological
formulations” the dictatorship’s power equation is organic and that
discipline has “creative” effects in a multiple process of “knowledge and
information transmission”. He argues that culture manages to transform
“force into meanings of order” (Brunner 1977, 9,95). The complex power
equation of the dictatorship, applied firstly in a terrorist phase, soon
includes the normative exercises of the law, the “knowledge over minds”
and the power “over bodies” (Moulian 1997, 22). As a result and
manifestation of that power equation, the creation of a subjectivity―a
symptom of a culture―has been formulated to explain, for example, the
weak opposition to DINA by all military ranks, due to a fear that strong
opposition would damage “the image of Chile” (Comisión Rettig 1991,
40). In the broader population, the “self-perception of ‘appeasing and
tolerant’ citizens” erases or justifies violence, in a process that is parallel
to the first stage of “dobbing-in” fellow citizens (Brunner 1980, 16), in
other words, the “generalised practice of smear and collaboration”
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Chapter Four
(Cavallo 2005). Crucially, this form of Chilean subjectivity is created by
images and visualised discourses that overestimate a leftist culture, to
which is attributed the act of “predicating” or “imagining” an armed
revolution during the Allende years. State terror, the first official Chilean
Truth Report implies, would be justified by a “civil propaganda, from one
side or another [which] had convinced the military (because it was so
endlessly iterated) that powerful and well-trained parallel armies were
ready to battle” prior to the coup (Comisión Rettig 1991, 40). The Valech
Report confirms that consensual elucidation, criticising both right and left
for using “a bellicose rhetoric that favoured the validity of the use of
violence”. Nonetheless, this report admits that the attempts to build a
“parallel popular army” never happened (Comisión Valech 2004, 164165).
In the end, the material enactment of the revolutionary discourse of
violence was carried out by the dictatorship and its visual representation
was later re-created by the same regime. The making of images of terror,
which belong to a vast organic dominance, was then (and still is today)
massively distributed. Those images have been scarcely questioned, much
less so than the modes of brute force or the neoliberal economic
revolution. In sum, the hegemonic desires of the Chilean despotic regime
can be seen with the assistance of one the most efficient, illustrative and
evocative discursive practices: audiovisual culture.
Three: The most beautiful spectacle
This research identifies a historical phase of the dictatorship (1973 to
1978) when the ruling method of coercion was supplemented by
propaganda practices. At the same time, the initial pattern of discourses of
the dictatorship, “impregnated with negativity” (Moulian 1997, 25), is
soon broken by a more constructive proposal to “remain a long time in
power”, based on a “multiple legitimisation strategy”: a new history, a
new legality and a new economy (Huneeus 2005, 213,625). The image of
Pinochet and an illustrated history of the Allende period are the first fully
developed scripts, drafted from different poles. Pinochet does not have a
history, so he receives pure positivity, and although Allende has a negative
history it is based on rich visual archives. Unlike the very evident
propaganda cover-ups of the state terror during this early period, these two
first scripts purposely exploit images while avoiding a direct reference of
the violent repression. These two sets of audiovisual practices are among
the most cultivated foundational discourses of the dictatorship, although
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63
they still belong to the stage of “primitivism” of the Chilean state, when
cultural endeavours are roughly sketched (see Gramsci 1983, 263-264).
Once a more archaic and violent historical phase is left behind, the
dictatorship becomes convinced of a need for a systemic change in
conjunction with wider cultural strategies of national refoundation. In this
endeavour to completely reshape state, country and society, audiovisual
practices are mostly supportive, waiting for their greatest development and
prominence in a later cultural phase of the dictatorship in the 1980s.
However, during this propagandistic stage, the formats and techniques of
the television medium enhance the legalistic, ceremonial and mass events
of the refoundation. Their support for these state events, which
progressively turn into media events, begin with the accumulation of
qualified practices, such as the prominent figuration of Pinochet and the
constant reference to the pre-coup past. Markedly, a good amount of the
dictatorial refoundation exercises are events that, when televised, reach
full meaning, especially through universal simulcasts.
The initial deficiency of images and dictatorial discourse during the
first months, after the coup’s widespread use of violence, quite soon
demands a more persistent regenerative effort, an initiative that becomes
even more urgent than a new constitution or a radical economic system.
The dictatorship’s first refoundational endeavour is to see itself “being
born”; in other words, to commemorate in an epic, festive and cultural way
its date of birth, a fundamental discursive practice to reframe its violent
coming to life. The manufacture of this rebirth is ritualistic and systematic.
The birth of 11 September becomes an obsessive memory after 30 or 120
days, or after 6, 12 and 24 months from the original 11th and the last 11th
already celebrated. The rebirth practices vary from improvisations in
popular consent to rituals in spectacle format and journalistic routines.
These experiences obtain much of their meaning through audiovisual
mediation and are held much beyond this historical stage. The signs of the
dictatorship’s nativity would not be actually disputed until 11 May 1983,
in the first of many national protests, which are held on almost every 11th
of the month for at least three years (see Charlin 1984).
The first annual rebirth, 11 September 1974, is one of the biggest mass
events in the dictatorship’s 17-year history. As said earlier, the “fascist”
concept would be incompatible with the reluctance of the Chilean military
to politicise the masses. But there is something missing in this argument
which is that this same event involved a “technical feature” of
“propagandistic importance”, in the words of Benjamin. A blind spot for
Chilean memory and historiography comes from the reciprocity between
the media’s “[m]ass reproduction” and “the reproduction of masses”, as
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Chapter Four
said by the same author. In these types of spectacle events and “monster
rallies”, when “captured by camera and sound recordings, the masses are
brought face to face with themselves”, Benjamin adds. Panoramic shots
better amplify the “[m]ass movements” than does “the naked eye”, so to
gather multitudes “particularly favours mechanical equipment” (Benjamin
1978, 251).
Chilean academia has rarely considered that the dictatorship “displayed
an acute awareness of ceremony and commemoration” (Stern 2006, 244).
In the afternoon of 11 September 1974, the dictatorship goes much further
than what is by then the common ritual: the “presidential” speech by
Augusto Pinochet in front of selected guests at the Diego Portales
building, the new government palace after the bombing of La Moneda (see
Novitski 1974, TVN 1974a). For the first anniversary, that limited
audience becomes the masses, with less discursive rigidity and more
hegemonic appeal than the official state ceremony.
Already on 27 August 1974, the dictatorship is promoting its first
anniversary in the shape of a mass event with hegemonic connotations. In
a televised and radio mandatory simulcast, the Minister of Interior,
General César Benavides, communicates that the government “will allow
‘spontaneous’ popular observance” of the anniversary, as the United States
(US) embassy ironically reports to the Department of State. The embassy
emphasises that this televised authorisation, a media event in itself, is “to
no one’s surprise”. The Minister of Interior remarks in the simulcast,
benevolently, that the “permission requested by various civic and private
organisations [was] granted by Chief of State Pinochet”. The “theme to be
stressed, according to [the] publicity, is [the] joy of people at being freed
from Marxist repression”, the US ambassador adds. He predicts: “There is
plenty of circumstantial evidence that government officials will be
working hard behind the scenes to insure massive attendance at rallies and
this [is] to present a picture of broad and enthusiastic support” (US
Embassy 1974b).
On the afternoon of 11 September 1974, the multitude, gathered as a
festive mass, enjoys a spectacle where they can see their own faces. In
Bustamante Park, which is the meaningful frontier between the wealthy
suburb of Providencia and dilapidated downtown Santiago, surrounded by
trees and modern buildings, at least 150,000 people congregate (Stern
2006, 70-71), or 570,000 according to the police (Cavallo, Salazar, and
Sepúlveda 1988, 48). The US embassy states that while other government
sources estimate 750,000 people, the attendance is “three hundred
thousand plus.” The embassy explains that it was not a holiday; the
government ended that working day by 3pm, while the official starting
The Celebration
65
time of the rally is 5pm. He notes that people begin to arrive much earlier
and explains that the government was “gambling in scheduling [such a]
large and potentially uncontrollable meeting [but] the gamble paid off”
(US Embassy 1974a).
All these numbers for a single mass event are the first disputed facts of
an occurrence that can be seen as an image, “proof” or the overrepresentation of popular support for the dictatorship, a phenomenon that
is difficult to recognise and discern (see Joignant 2007, 35-36). More
importantly, the exact size of the crowd is less significant when any
percentage of the population that attends is taken as a universal
“audience”, thanks to a comprehensive televised simulcast. The
population/audience is recreated by a live transmission led by TVN, whose
developing “primitive” television technologies are not an obstacle for
promoting the idea of audiovisual denotation. Quite to the contrary, the
chaotic-looking multitude is integrated into a live montage, where
improvisation in the television directing and the use of numerous camera
angles (TVN 1974b) amplify the feelings of spontaneity and the
naturalness of the event.
The TVN program begins untitled, brusquely, without a central anchor.
The journalists on the field sporadically narrate the event also without a
written script, using their essential common sense and interviews to “let
people talk”. Reporter Enrique Inostroza initiates his storytelling standing
within the masses, asking for a first opinion from a Brazilian journalist,
who is useful for legitimising the Chilean dictatorship internationally. The
interviewed reporter gives the flattering feedback that now this “new
country” has “discipline”, reminding the interviewer that Brazil was the
first nation to recognise the Chilean government. This source, an
information specialist, is complemented with another unplanned interview
with three young women dressed in “a very special fashion”, according to
a second TVN reporter. Despite their evident upper-class accents, the
portrait accomplishes a connotation of widespread popularity. The TVN
journalist claims to be confused: he does not know if the women are part
of the spectacle “or if they [just] wanted to demonstrate their joy”. The
women laugh and reply that they only wanted to express how “happy”
they are. This prologue then opens up to people-made masses through
panoramic pans across buildings, with people flying Chilean flags and
throwing confetti into the street. The crowd listens to itself screaming:
“Chile is and will be a country of liberty!” The journalists certify that it is
a rainy day as proof of their festivity (TVN 1974b), a comment shared by
the US embassy. It is reported that “although [the] weather turned
miserable” this did not “dampen the spirits” and the rally becomes a
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“considerable success” thanks to a “holiday football-crowd atmosphere”.
Very importantly, the embassy also notes something that stamps the image
of hegemonic support for the dictatorship: there is quite a “low key
carabinero (national police) presence” and rather than being intimidating,
“two helicopters made numerous passes over [the] crowd, each time
drawing cheers and flag waving”. The embassy also reports on a new
national-popular culture: “Chilean flags were everywhere [...] Completely
lacking was the political sloganizing seen during Allende years” (US
Embassy 1974a).
The introduction of this broadcast is completed with an interview of
the organiser and presenter of this live event, Germán Becker. The film,
television and theatre director and producer, had designed the staging of
the junta’s first 11 September national simulcast in 1973; a new backdrop
for ceremonies at the Diego Portales auditorium; and the introduction of
the second paragraph of the Chilean national anthem praising the “brave
soldiers” (see Becker 2002, Canal 13 2008, Cavallo, Salazar and
Sepúlveda 1988). Becker, dressed in a poncho, details to the TVN
television reporter the entertainers about to perform. Becker announces
that Los Quincheros―a traditional land-owner countryside music
band―and other singers would deliver “their art…in this doubly patriotic
month” (TVN 1974b). It is a reference to this first exploitation of the
anniversary of the coup coinciding with Chile’s Independence week (18
and 19 September). Later, the reporter asks Becker if the junta would
attend. Becker says he doesn’t know, but creates expectations as “it would
be very beautiful if they see that the people are with them”. He crucially
states that, even without the junta, “the most beautiful spectacle of all is
the presence of the people of Chile”. The question of the number of people
is inevitable. Becker replies again he doesn’t know, but his visual estimate
is “gigantic”. TVN’s cameras help to illustrate Becker’s guess through
various instant zooms that enlarge the multitude (TVN 1974b).
The mass event turns further into national-popular spectacle as the
presentation credits roll on. The iconic title, “SANTIAGO, SEPTEMBER
11” and a military march begin a celebration that exploits all meanings and
takes all possible shapes. It is a hegemonic culture that does not want
limits, transforming verbal content into visual emotion. While the first act
on the stage is the fabrication of a national dance, cueca, by two dancers
dressed according to the big landowner culture of the Chilean central
valley, a television announcement is equally important: the main reporter
soon announces that the junta is heading to the park, “led by its president
and head of State”. They will go up to the 14th floor of a building next to
the stage, above the “immense flag donated by Japan”. The broadcast cuts
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67
to a dramatic low angle shot displaying a monumental Chilean flag
hanging down over many storeys of the building (TVN 1974b).
Four: Let him come out
Waiting for the main act, some routines further fix the
cowboy/landowner identity as Chilean culture. The comic duet Los Perlas,
dressed as rural peons, sing in a caricature of Chilean popular accent
(TVN 1974b). However, neither the effort to change Chile’s urban worker
identity into a “peasant physiognomy” (Joignant 2007, 39) nor the main
stage are central here. The broadcast is much more interested in the masses
as protagonists. TVN reporter Inostroza assures the viewing public that the
same act is being held throughout Chile “by all Chileans, who fought the
great battle against Marxism for three years”. This unseen image is
embellished with numerous telephoto shots over the Santiago crowd
obsessively saluting the camera, masses condensed by the lens’s depth of
field; a multitude that knows it is being watched and wants to gaze at itself
via television. Chilean common sense would say that the multitude, the
young men and women, looking directly to the camera, mostly belong to
the popular classes (TVN 1974b), an image that helps to create another
representation of the dictatorship. El Mercurio would claim the next day
that these multitudes of support “have nothing to do with social classes”
(in Joignant 2007, 37), an analysis taken further by the US embassy. The
ambassador reports that officers of the embassy note both in person and
“via television” the attendance of an eclectic “crowd”, which consists
mainly of segments of Chilean society which had opposed Allende and
were drawn from the middle and lower middle classes [...] students, white
collar workers, professional groups, government employees, small business
operators, craftsmen [while] many parents brought children (US Embassy
1974a).
The ambassador ends noting the attendance of “peasants”, concluding that
the “mood of [the] crowd was good natured and very festive” (US
Embassy 1974a). The climax of the rally is the “deliberately unscheduled”
visit of the junta members 45 minutes after the act began, a presence that
had been confirmed earlier by the press, says the US embassy. The
ambassador reports that “many at [the] rally [were] completely unaware of
[the] arrival” of the junta (US Embassy 1974a). Both the “spontaneous”
visit and the multitude unprepared for the arrival of the junta are exploited
by the televised broadcast, enhancing the hegemonic appeal. The cameras,
without any warning from the reporters, alert the viewers to the arrival of
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the junta on the 14th floor of the building next to the stage. The four
military chiefs cannot be seen with total clarity on television, unlike the
overexcited multitude that salutes them. Becker, the event presenter, does
not even acknowledge the junta at this point. He gives more sense of
spectacle to the event while showing some concern because of the rain and
potential out-of-control masses: “It is such the number of people
that…let’s avoid accidents in this day of joy, in this month of joy, in this
year of joy!” Without official speeches, the ceremony continues with the
intuitive mass singing of Libre―a popular romantic song appropriated by
the dictatorship from 1973―by Los Quincheros and other performers
dressed as cowboys. The chanting inspires the broadcast to apply diverse
audiovisual effects, mostly image-dissolves that agglomerate singers,
masses and the giant flag into one image. Becker is exhilarated and creates
more expectation, prolonging the climax. Becker yells in order to
introduce a singer of forceful operatic voice, Gloria Simonetti, warning
finally that the mass is “in the presence of the honourable Government
Junta!” (TVN 1974b). Simonetti sings one of the many nationalistic army
anthems that come from an 1839 war against Perú and Bolivia (see
Ejército de Chile 2014).
Just before the political climax, the event completely aligns spectacle
and dictatorship. The presenter of the main opposition radio station to
Allende (see Cáceres 2008) is introduced by Becker: “Francisco ‘Gabito’
Hernández…famous Chilean announcer and a man of the greatest battles
for democracy and freedom”. Hernández proposes an act of politicocultural discipline, which “any Chilean man must do facing his
conscience”. In a close-up, the radio presenter formally demands: “People
of Chile: I ask you…a moment of silence to make this pledge…to the
world”. Hernández manages to silence the euphoric crowd. Many camera
angles and dissolving effects merge the announcer and the masses. He
recites:
Citizens, considering that the people of Chile, here reunited, want to
express before the world their firm will to belong to a free and sovereign
nation [...] that facing the moral and material destruction produced by
Marxism, which [caused] serious damage to our security, do you swear
before God, the fatherland, and justice to fight to preserve freedom, order
and social peace? To rebuild the nation and defend it from external and
internal enemies, even with [your] lives if necessary?! (TVN 1974b).
Over a perpetual image dissolve, a massive “Yes!” is heard. Hernández
concludes: “If you do so, God, the fatherland and justice will demand it”.
The national anthem climaxes at that moment and the dissolves are
The Celebration
69
extended over a multitude of wavering flags and handkerchiefs. The
camera is fixed on the face of an anonymous man who sings emotionally,
set against the giant hanging flag. At last, Becker turns around towards the
main building: “My General Pinochet, my General Pinochet! The people
want to hear you”. The television setup can only provide two lateral
camera angles and so is unable to offer a clear vision of Pinochet for many
minutes. But that difficulty is productive. The military chief’s speech is
alternately illustrated through many medium shots of women hailing him.
In the soundtrack, Pinochet vociferously certifies this hegemonic mass
event: “Never in the history of Chile has such a multitude gathered in such
a spontaneous and generous manner as you have done it to celebrate, with
your heart, the day of national liberation!” Pinochet, who abuses the
formal Spanish conjugation to construct solemnity, declares: “It is what
the fatherland asks from all of you!” The first frontal telephoto shot of the
junta arrives many minutes later, although still out of focus and unstable.
The passivity of the other three junta members and the lateness of the
cameras emphasises further the improvisational aspect of the speech by
Pinochet, in which nationalist and anticommunist epithets abound. His
address is adjourned by the transition from a nasal to a guttural voice
squealing: “Hail Chile!!!” (TVN 1974b).
The US ambassador concludes that this “impressive display of
support” for the government “exceeded [the] expectations of organizers
and most observers”, as an “assemblage enjoying only full mass carnivaltype gathering in [the] past year [...] it seemed quite spontaneous” (US
Embassy 1974a). Still, the closure of the event makes spectacle, hegemony
and discipline clash, elements jointly evoked in this act of dictatorial
rebirth. The junta leaves after Pinochet’s speech and does not come back
despite the fervent yelling of women that comfortably conflates a mass
cultural “idol” and a military chief: “Let him come out! Let him come
out!” The rain keeps falling and Becker, more calmly, openly jokes about
continuing the act until curfew, presenting that measure of mass discipline
as something normal. The presenter also goes onto convince everybody
that there is a hegemonic culture in the dictatorship. On the stage, he says,
are “the immense majority of Chilean artists…the most renowned names”,
such as the romantic singer José Fuentes, who provokes instant highpitched screaming. But with the junta gone, Becker announces much less
euphorically that a last song would close the spectacle and that people
must “slowly” leave the park to see the fireworks in the next block. That
would be their “last commitment of this evening”. Once the last singer is
finished, Becker is strict and impatient: “Good night, thanks a lot, OK, go
home then”. He says it anxiously, insisting they leave “in order”. The
70
Chapter Four
broadcast closes with fireworks accompanied by a military march from
another 19th century war (TVN 1974b).
Five: Sobriety
The balance of dominance and assent by a government that does not
manufacture elections until 1978 remains uneven after this 11 September
1974 event. Following this intoxicating and chaotic politico-cultural
spectacle, rebirth events are scripted more strictly. On his 11 September
1975 speech, Pinochet labels once again the Allende government as the
“most disastrous in our history” (in 1985, 14). The mass event that follows
replaces the improvisation of 1974 by a more ritualistic act. The lighting
of the “Flame of Liberty” attracts 300,000 people (Stern 2006, 70).
Joignant argues that the dictatorial state guarantees attendance through
social pressure (2007, 38). But more telling than the numbers is, again, the
climax of this nocturnal ceremony: four persons assigned as iconic
identities of Chilean society―a peasant, a construction worker, a student
and a housewife―light torches, passing them to four military cadets and
the latter ceding them to the four members of the junta to light the flame
(Stern 2006, 70-71). The leaders are distinguished from the mass in
enormous panoramic shots that show them geometrically arranged around
a circle many metres in diameter. The “Flame of Liberty” is lit over a
pyramidal altar in front of La Moneda, surrounded by a mass of people
also carrying torches. The televised broadcast dramatises the ignition with
a fast cut to a panoramic shot, from which the blaze appears monumental.
Regardless of the effects, this political event of absolute aesthetics remains
too scripted, devoid of more fluent consent. Instead of an emphasis on the
“thousands of young people attending the ceremony, trusting in a future
splendour”, the event is mainly evoked in 1982 by the state reporter,
Ricardo Coya, as a rather rigid “symbol, which according to the words of
the head of the state, should remain lit ‘for centuries of centuries’” (TVN
1975/1982).
In 1976, occurs the last commemoration of this phase with openly
hegemonic intentions. The mass parade of 11 September, including
carnival floats, is televised for the first time in Chile from the air (TVN
1976). The three-hour march in front of the Diego Portales building comes
after an “invitation-only audience” speech by Pinochet (Dinges 1976).
From this point on, excessive solemnity diminishes the mass reunions,
eliminating most of the spectacle and making the dictatorship more literal.
The coup celebration recedes into mere memory, says Joignant. El
Mercurio reports that “following clear presidential instructions”, 11
The Celebration
71
September 1977, has to be “sober”. The next year, the celebration is
limited to a brief homage to Pinochet. He is, reports the same newspaper,
“[d]ressed in an impeccable gala suit, with the presidential sash across his
chest”, and he limits 11 September 1978 proceedings to a two-hour speech
in Diego Portales and to the “[s]pontaneous support” from a few
“thousands of people” in front of his private residence (in Joignant 2007,
42-61).
The cultural power of the dictatorship is adjusting to its forceful
ascendancy, still searching for ways to express hegemony. The rebirth
events are still accrued as useful experiences. The acts of legitimisation,
the spectacles on stage and the directed ceremonies would be fully
coordinated when the dictatorship can project itself, in order to mutate
from a terrorist/propagandistic stage to a constitutional/cultural one from
1978 and peaking in the 1980s.
Six: Epilogue
The most obsessive and extensive refoundational events that emerge in
this period are the celebratory and ritualistic rebirths of the coup, most of
them audiovisually supported. With them it becomes gradually more
difficult to separate the reflection and the televised manufacture of events
from what actually occurs. Many archives and memories barely
distinguish between this self-authored history and its portrayal. Thus, the
national refoundation of the dictatorship is also audiovisual.
The audiovisual culture described here illustrates and elaborates in
eloquent form the forging of consent from the beginning of the Chilean
dictatorship and throughout its most violent and disciplinarian phase.
Significantly, the government itself gives credit to that image,
communicating to everyone that it does not invest all its power in
repression. Chilean despotism wishes to look legalistic and popular.
Consequently, to define where exactly the coincidence―and the
intentions―between an audiovisual culture and Chilean despotism begins
and ends is problematic. In the words of Jean-Luc Godard: “[t]here is not
only the reality and then the mirror-camera” each as a perfectly distinct
field. The focus is instead on “the reality of reflection”, a never pristine
object, situated in between realities and images (in Youngblood 1998, 29).
I have proposed that by historicising a culture one can observe that the
paradigmatic Chilean dictatorship does not govern by pure force. Rather,
even in this violent phase, steps are taken towards a “hegemony protected
by the armour of coercion” (Gramsci 1983, 263). An audiovisual culture is
the best illustration and greatly helps to manufacture an organic equation
72
Chapter Four
of power, defined in its first stage by a propaganda that both represents
and reaffirms the effects of force. The new system is revolutionary
because it uses all means available. To propose that the terrorist phase is
also a propagandistic one is to understand that dictatorial domination in
Chile needed and also wanted to be cultural.
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CONTRIBUTORS
Nicolás del Valle (nicolasdelvalle.o@gmail.com) is a PhD candidate in
Philosophy at Leiden University (Netherlands) and Universidad Diego
Portales (Chile), and has a Master of Arts in Contemporary Thought and a
Bachelor of Arts in Political Science. He is a visiting researcher at the
Ibero-American Institute of Berlin, Germany, and a researcher at the
Centre for Political Analysis and Research (CAIP) in Chile. He is also a
visiting fellow at the School of Humanities and Languages, University of
New South Wales, Sydney, Australia. His current research areas are in
philosophy, the social sciences, media under democracy, the politics of
human rights, critical theory and biopolitics. The chapter in the present
book was written as part of his research activities in the doctoral program
in Philosophy at the Institute of Humanities, Universidad Diego Portales,
Chile.
Pablo Leighton (pabloleighton@gmail.com) researches the notion and
practices of propaganda in XX century and current media, and specifically
on the history of audio-visual culture in Chile and Latin America since the
1970s until today. He has taught at universities in Australia, United States,
Chile and Honduras, and has worked as film director, screenwriter and
editor in various fiction and documentary productions. He holds a PhD in
Latin American studies from Universidad de Santiago de Chile, and in
Media and Cultural Studies from Macquarie University, Sydney. He also
has a Master of Fine Arts in Filmmaking from Massachusetts College of
Art (Boston, US). He is co-director of the Latin American Research Group
Australia (www.latitudesgroup.info) with Fernando López.
Fernando López (f.lopez@unswalumni.com) holds a PhD in History
from the University of New South Wales and a Bachelor of Arts with
Honours in History from the same institution. Together with Dr Pablo
Leighton, he co-directs Latitudes: Latin American Research Group
Australia. His areas of research focus on contemporary Latin American
History, the Cold War in Latin America and, especially, on how the
military regimes of Uruguay, Chile, Paraguay, Argentina and Bolivia
agreed to formally launch Operation Condor in November 1975.
126
Contributors
J Patrice McSherry (pmcsherr@liu.edu) is a professor of political
science at Long Island University and author of numerous books and
articles on Latin America. Her works include: “Cross-border terrorism:
Operation Condor”, NACLA Report on the Americas 32(6): 34-35 (1999);
“Operation Condor: Clandestine Inter-American System”, Social Justice
26(4): 144-174 (1999); “Operation Condor: New pieces of the puzzle”,
NACLA Report on the Americas 34(6): 26 (2001); “Tracking the origins of
a State Terror network: Operation Condor”, Latin American Perspectives
29(1): 38-60 (2002); “Predatory states: Operation Condor and covert war
in Latin America”, Lanham, MD: Rowman & Littlefield Publishers, Inc.
(2005); “Death squads as parallel forces: Uruguay, Operation Condor and
the United States”, Journal of Third World Studies 24(1): 13 (2007); and
“Introduction to 'Shadows of State Terrorism: Impunity in Latin America”
(with Raúl Molina Mejía), Social Justice 26(4): 1-12 (2007). Her most
recent book is “Chilean New Song: The Political Power of Music, 1960s1973”, Philadelphia: Temple University Press (2015). She has been
currently teaching at Alberto Hurtado University in Santiago, Chile.
Florencia Melgar (florenciamelgar@gmail.com) is an investigative
journalist and independent researcher. She produced “No Toquen Nada”,
once the highest rating current affairs radio show in Uruguay. She coauthored the books “Las palabras que llegaron’ in 2009 and “Sabotaje a la
verdad” in 2006. She has worked for SBS Radio and Online, the ABC,
Instituto Cervantes and the website Latinhub.com.au that she directs and
was finalist as Best Use of Online in New South Wales (NSW) Premier’s
multicultural Media Awards 2014. Melgar was awarded the best
investigative story of the year in NSW multicultural media for the
multimedia report “The Other 9/11”. In 2011, she was nominated Latin
Woman of the Year in Australia for the contribution of Latinhub.com.au to
the Latin American community in Australia. She is a PhD candidate at
RMIT University in Melbourne and the title of her thesis is: “The
exemption of Australia´s intelligence agencies from the FOI Act and its
impact in journalism and democracy”.
Debbie Sharnak (sharnak@wisc.edu) is a PhD candidate at the University
of Wisconsin-Madison (US) studying the history of human rights,
transnational networks, and international relations. Her dissertation,
"Uruguay and the Contested International History of Human
Rights", examines the origins and evolution of human rights discourse in
Uruguay, particularly during its transition back to democratic rule. The
work addresses issues of transitional justice, the rise of the transnational
40 Years are Nothing
127
human rights movement, and the shifting terrain of human rights in the
1970s and 1980s. Her publications include: "Uruguay and the Reconceptualization of Transitional Justice," in Transitional Justice and
Legacies of State Violence in Latin America, Marcia Esparza and Nina
Schneider, Lexington, MA: Lexington Books. (2015) (forthcoming);
"Sovereignty and human rights: re-examining Carter’s foreign policy
Towards the Third World," Diplomacy & Statecraft, 25(2): 303-330
(2014); “Moral Responsibility and the ICC: Child Soldiers in the
DRC,” Eyes on the International Criminal Court, 4(1) (2007).
Pedro Teixeirense (pedroteixeirense@gmail.com) is at PhD candidate at
the University of Río de Janeiro. In 2014, Pedro worked as a researcher for
the United Nations Development Programme (UNDP), serving as a
Research Analyst with the Brazilian National Truth Commission (CNV)
that investigated the human rights violations committed during the last
dictatorship (1964-1985). His works include: “Justiça de transição e
processos de transição: alguns aspectos históricos a partir da experiência
uruguaia”, Revista Ars Historica, 8ª Edição: 23-40 (2014); “O que resta da
ditadura, o que havia de nós: história e memória nos mecanismos de
justiça de transição no Brasil”, Revista Cantareira (Dossiê Os legados das
ditaduras Civis-militares), 20ª Edição (Jan-Jun): 6-15 (2014).
Yael Zaliasnik (yzaliasnik@gmail.com) is a journalist and Master in
Literature from Universidad Católica de Chile, and has a PhD in Latin
American Studies from Universidad de Santiago de Chile. Some of her
areas of academic interest are Cultural Studies, Theatricality, Art and
Politics, and Memory. She is currently a post-doctoral fellow at the
Universidad de Santiago de Chile. She has published, among others, the
articles “40 años de performances e intervenciones urbanas de Clemente
Padín” (2010) and “Memoria en construcción: el debate sobre la Esma”
(2011), e-misférica issues 7.2 and 8.1, The Hemispheric Institute of
Performance and Politics, New York University.