Examples of negative advertising Marketers may create advertisements that specifically target one of their competitors to show why their products or services are better. They can do this by naming the competitor directly or by using branding elements that suggest who their competitors are.

For example, advertising for sugary drinks and fast food often depicts these products as a fun and enjoyable part of life. This can encourage consumers to consume these products in excess, leading to weight gain, obesity, and other health problems.

These are bad ads that appear shortly after the user starts reading. The ad obstructs the content from view. The ad breaks the visitor's concentration just as they are starting to engage -- producing irritation as they dismiss the ad.