Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he ...

This book is about Information Retrieval (IR), particularly Classical Information Retrieval (CIR).

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and ...

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

Dying in America is a study of the current state of health care for persons of all ages who are nearing the end of life. Death is not a strictly medical event.

This book is vital reading for investors, executives, and directors seeking to understand and attract the kind of shareholders that their companies need.