: a small piece of paper that allows one to get a service or product for free or at a lower price: such as. a. : one of a series of attached tickets or certificates often to be detached and presented as needed.
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Coupon
In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product.
Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail... Wikipedia
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a portion of a certificate, ticket, label, advertisement, or the like, set off from the main body by dotted lines or the like to emphasize its separability, ...