Georgetown
Business SPRING 2009
Georgetown University’s McDonough School of Business
Inside the minds of alumni entrepreneurs Researching risky business
Big idea
for small Students create devices multimedia tours for the hearing impaired
Results. Now.
What are you doing to improve results in your organization? Georgetown Executive Education will give you the tools you need now to succeed in this turbulent environment. McDonough School of Business Accelerated Executive Programs and Corporate Custom Programs will enable you and your best people to lead change at the individual, intergroup and organizational levels. Upcoming programs that will help you make an immediate impact include:
Negotiations and Persuasion Workshop June 2–5 Real Options June 9–11 Transitional Leadership for Government Executives July 6–10
Global Strategy Program at Oxford (especially for MBA graduates) July 27–31 Leading Change: Strategies for Recovery November 15–20
Visit msb.georgetown.edu/prospective/executive for additional programs currently under development.
Alumni are eligible for preferred pricing. For more information on Custom and Accelerated Executive Programs, contact the director of program development at (202) 687-2704.
Spring 2009
Georgetown
Business Georgetown University’s McDonough School of Business
Ideas in Action by Melanie D.G. Kaplan
Contents
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What do a revolutionary telecom service, a company that turns sugar cane waste into power, an e-learning enterprise, and a Swiss skin-care line have in common? They all started in the minds of McDonough School of Business alumni.
A Winning Plan by Andrea Orr
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Student entrepreneurs are moving iPods beyond entertainment. After winning a national business plan competition, their new company is creating accessible walking tours of museums and galleries for the hearing-impaired.
Researching Risky Business by Chris Blose Professors Catherine Tinsley and Robin DillonMerrill examine how risks and near-misses influence our decisions on everything from space travel to hurricane evacuation.
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14 28 COVER: Peter von Felbert/Getty Images
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Georgetown
Business Dean
George G. Daly Associate Dean Marketing and Communications
Chris M. Kormis Editor and Director of Editorial Services
Jill Lindstrom Staff Writer
Zia Morales
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From the Dean Dean George G. Daly talks about a new era at Georgetown University’s McDonough School of Business.
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News Keep up to date on life at the Georgetown McDonough School of Business with articles about a new building, faculty and associate dean hires, student victories at prestigious competitions and student elections, the MBA Evening Program, a visiting scholar, and more.
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Chris Blose Art Director
Jeffrey Kibler Sara Elder Copy Editor
Tara Kawar
Production Artist
Brenda Waugh
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Alumni News and Class Notes Catch up with classmates and find out about the latest alumni news, events, and programs.
Contributors
Patrick Hayes Melanie Kaplan Andrea Orr Molly Polen Meredith Stanton
Georgetown Business welcomes inquiries, opinions, and comments from its readers. Please send an e-mail to GeorgetownBusiness@msb.edu. Alumni should send address changes to addup@georgetown.edu or contact alumni records at (202) 687-1994.
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13 Books Georgetown McDonough School of Business professors cover workplace revenge, global innovation, and producer dynamics.
Photo Editor
Connie Otto
Faculty Spotlight 12 Timing Is Everything Associate Professor Rohan Williamson takes on corporate governance, credit default swaps, and executive pay.
Managing Editor
Project Manager
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35 Gaining Momentum Jennifer Folsom (MBA ’02) directs Momentum Resources, a company that connects working mothers with flexible jobs.
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39 Sweet Success Three young graduates offer the Washington, D.C., area a healthy twist on gourmet at sweetgreen restaurants.
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Business Sense
40 The New Washington: Finance and Politics Professor Reena Aggarwal offers her take on Washington, D.C.’s role in the current economy.
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msb.georgetown.edu
From the Dean New Life for Our School
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pring has arrived in Washington, D.C., and this year the season’s connection with new life takes on greater meaning at Georgetown University’s McDonough School of Business. Professors, students, and staff will move into our new building over the summer months. This facility will help us advance our institution in a variety of ways. The numbers are impressive. The five-story facility contains 105,000 square feet of space housing 15 classrooms, ranging from lecture halls to case-style spaces. There are 34 breakout rooms, 11 interview rooms, 15 conference rooms, 120 faculty offices, a 400-seat auditorium, common areas for undergraduates and graduate students, and much more. These numbers tell only a small part of the story. We are excited about the student and faculty engagement that will take place inside our new home. Coming together at last under one roof will help us build on our community of achievement that focuses on developing leaders with a global mindset. Our students will have new spaces to gather, brainstorm, and practice the skills that will serve them in their careers. Our faculty, from professors who have been here for years to the 12 new faculty members who will join us in the fall, will have everything they need to teach and perform their research. At the center of Georgetown’s campus, in the center of a major world capital of politics, policy, and business, this facility will be a center of scholarship. Speaking of new, you may notice that our magazine has a fresh look and feel, too. We have redesigned it, and this is its premiere issue. In these pages, we feature stories about all that happens at Georgetown’s McDonough School of Business, from students who excel at case competitions to alumni entrepreneurs exploring new ventures of their own to faculty research. Please let us know what you think. As we start this new era at Georgetown’s McDonough School of Business, we welcome your feedback and participation more than ever.
George G. Daly Dean
Georgetown University McDonough School of Business
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News 12 New Faculty Join McDonough School of Business
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eorgetown University’s McDonough School of Business has recruited 12 new full-time faculty members who will begin teaching at the school in August. “I am pleased we can add so many outstanding faculty to our roster,” says George G. Daly, dean of Georgetown’s McDonough School of Business. “This is the largest influx
Tobacco-Free Kids and executive vice president of CARE. He also taught marketing management for 10 years in the University of Maryland’s MBA program. He is teaching a course on social responsibility at Georgetown’s McDonough School of Business with professor Alan Andreasen. Novelli holds a BA and an MA from the University of Pennsylvania.
including the development and analysis of the administration’s economic initiatives. Previously, Swagel was a resident scholar at the American Enterprise Institute, chief of staff at the White House Council of Economic Advisers, and an economist at the Federal Reserve Board and the International Monetary Fund. He also taught courses on
William D. Novelli
Phillip L. Swagel
Mary “Meg” VanDeWeghe
of such scholars during my He pursued doctoral studies administration in the school.” at New York University. He Among the new hires are has written numerous articles three professors of the practice. and chapters on marketing William D. Novelli, distinmanagement, marketing comguished professor of munications, and the practice, will lead social marketing in This is the journals, periodicals, the school in devellargest influx of oping courses and such scholars and textbooks. programs in nonprofit Former Treasury during my management, social administration Department Assistant in the responsibility, and social Secretary for Ecoschool. marketing. For the past nomic Policy Phillip — Dean Daly eight years, Novelli was L. Swagel will serve CEO of AARP; he previas professor of the ously served as co-founder and practice. While working at the president of Porter Novelli, one U.S. Treasury Department from of the world’s largest public 2006 to 2009, Swagel advised relations agencies. He has been Secretary Henry Paulson on president of the Campaign for all aspects of economic policy,
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macroeconomics and international economics at Northwestern University and most recently on money and banking at the University of Chicago Booth School of Business. Swagel received a BA in economics from Princeton University and an MA and a PhD in economics from Harvard University. He has published widely in top academic journals, as well as in the popular press. Mary “Meg” VanDeWeghe, professor of the practice in finance, is a former senior vice president for finance at Lockheed Martin and chairman of the board of
Lockheed Martin Investment Management Company. In that role, VanDeWeghe was responsible for the company’s treasury, financial strategies, investor relations, and merger and acquisition activities. She also has been CEO and president of Forte Consulting Inc. She began her career at J.P. Morgan and Company in 1983, rising to the position of managing director reporting to the chairman’s office. VanDeWeghe also spent a decade as executive in residence and finance professor at the University of Maryland’s Smith School of Business, where she taught graduatelevel courses in investment management, equity analysis, corporate finance, and entrepreneurship. She received an MBA in finance from Dartmouth College’s Amos Tuck School of Business and a BA in economics from Smith College. The remaining new faculty will be on the tenure track. They include: Bumjean Sohn in finance; Michael O’Leary and Chris Long in management; Kurt Carlson in marketing; Volodymyr Babich and Victor Jose in operations and information management; and Daniel Baer, Jacob Gramlich, and David Tan in strategy. The school also hired Jie Yang as a research associate who will teach one finance class. Additionally, adjunct professors Michael Fitzgerald and Charles Skuba will become professors of the practice. Read more at msb.georgetown. edu/newsroom msb.georgetown.edu
News New Home, New Era
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onstruction workers are moving out as Georgetown’s McDonough School of Business faculty and staff are moving into the school’s new home this spring. The building is a 179,000-square-foot facility in the center of Georgetown’s campus that will enable the McDonough School of Business to solidify its position as one of the world’s leading business schools. The structure includes seminar, lecture, and conference rooms, a 400-seat auditorium, MBA career development facilities, and a technology center. The entire building will offer wireless Internet access. “We are excited about the opportunities this new stateof-the-art building will provide to our community members as they engage in the many facets of a business education,” says George G. Daly, dean of Georgetown’s McDonough School of Business. As part of Georgetown’s commitment to sustainability, the facility is equipped with environmentally friendly features such as
low-flow water fixtures, an advanced energy-efficient heating and cooling system, windows that open, and planters on the terrace. Excitement for the facility pervades the school community. While the grand opening ceremony is scheduled to take place in September, the Georgetown McDonough School of Business is hosting events in its new home during May, including Reunion Weekend. The glass, brick, and stone building marries Georgetown’s aesthetic tradition with contemporary style and the latest in high technology. “Everything from the façade to the interior spaces has been the product of careful planning,” says Virginia Flavin, facilities planning and special events director. “The close attention to detail extends to the finishes in the building — everything from the paint to the wood and glass is gorgeous.” Funded entirely by alumni and private donations, the new building will be an important symbol and uniting force for the Georgetown McDonough School of Business as it moves into the future. “Our new home will bring us together as a community of students and scholars,” Flavin says.
— Zia Morales
Georgetown University McDonough School of Business
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News A Visiting Scholar’s Capital Gain
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t all began with the American Chamber of Commerce in Kosovo. While running the chamber and teaching at the American University of Kosovo, Mimoza KusariLila, a Fulbright scholar and now visiting researcher at the Georgetown McDonough School of Business, became fascinated by the idea of bringing capital markets, markets for securities that allow companies and governments to raise long-term funds, to developing countries. “Kosovo is the newest country in the world and has no capital markets,” she says. “Right now, while the rest of the world is trying to recover from the economic crisis, it’s a great moment for leaders in the Balkans to look at the gaps in our economic system.” Soon enough, KusariLila found the Georgetown McDonough School of Business’s Capital Markets Research Center online. The center was created to develop and share research and policy analysis on domestic and global financial issues, and an integral part of this mission is its Visiting Scholars Program. Begun in 1996, the international scholar-in-residence program is aimed at business executives and government leaders. Kusari-Lila’s Fulbright scholarship covers her costs to participate in the program. The Visiting Scholars Program averages eight scholars per semester, and their research at Georgetown can last from one semester to two years. The goal of the experience is to enhance
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Mimoza Kusari-Lila
participants’ understanding of capital markets and public policy issues in the United States in a collaborative and supportive academic setting. Kusari-Lila personifies that goal. After completing her semester of research, KusariLila plans to bring a group of scholars from the center to Kosovo to assess where the country stands and how to partner with the rest of the Balkans to enhance economic development. She hopes to create a roadmap to generate a stable environment in which more advanced economic systems can develop. “Five years from now, when hopefully the global economic crisis will be in the past, the Balkans will have had the chance to catch up with the rest of the world,” she says. “This is just the beginning.” — Molly Polen
Sophomores Lead Student Body
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alen Angert has more than two years of school to complete before he will graduate from the Georgetown McDonough School of Business in 2011, but as the newly elected president of the Georgetown University Student Association (GUSA), the sophomore already is consumed with managing a sizable budget and adopting policies to improve the lives and career prospects of his 1,400 classmates. Angert and his running mate, Jason Kluger (BSBA ’11), were elected president and vice president of GUSA in March after a hotly contested race in which eight tickets declared their candidacy. Although students from Georgetown’s School of Foreign Service have dominated past elections, most candidates this year hailed from the McDonough School. “I would say there’s an inherent connection in real life between business and government,” Angert said shortly after winning the election. “Certainly, having a business mind about things helps.”
Angert and Kluger organized a highly professional campaign, complete with a Web site that addressed students’ concerns about activities and safety on campus, as well as jobs after graduation. The pair drafted a lengthy platform that included plans to create a more proactive Career Center. They also showed their more collegial side by starring in a rap video urging students to vote. Their efforts won widespread praise, including an endorsement by The Hoya student newspaper. Angert and Kluger also plan to establish a GUSA fund through which student organizations can apply for grants to host events. Angert’s goal is to improve campus life for fellow students, as well as for himself. As a sophomore, Angert points out that he has a vested interest in any policies GUSA adopts. “Any changes that are made, I will live through them for the next two years,” he says. “I definitely reap what I sow.” — Andrea Orr
Business School Jumps to No. 19 in MBA Rankings
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he McDonough School of Business moved up three places on U.S. News & World Report’s list of the best business schools in the country. The school ranked 19th among U.S. full-time MBA programs, up from 22nd last year. U.S. News & World Report examines a variety of factors when ranking business schools, including peer assessment, recruiter assessment, mean starting salary and bonuses for graduates, graduate employment rates, and admissions selectivity. All 426 master’s programs in business accredited by AACSB International are considered.
msb.georgetown.edu
News Ready, Set, Go With the MBA Evening Program
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esigned for working professionals, the MBA Evening Program at Georgetown’s McDonough School of Business provides access to progressive career management tools. The 1-2-3 MBA Career Management Program offers individual coaching, group learning, and online research tools to help students develop strategies that will position them to reap professional rewards. The 1-2-3 Program is built on three distinct but related modules: Organize & Explore, Build Materials & Strategies, and Conquer the Marketplace. The first module helps students recognize their strengths and accomplishments, gain a deeper understanding of job resources and market opportunities, and refine their interview skills. The benefits are often immediate. First-year student Jennifer Meyer, who works in Lockheed Martin’s financial leadership development division, made the most of the program’s first step. “Just before my most recent job interviews, I attended the first of three full-day sessions,” she says. “The training gave me the opportunity to assess my strengths and develop my story.” During the second module, students are coached on how to develop their personal brand, sharpen their networking strategies, and create a compelling résumé and cover letter. The third stage of the program helps students craft a two-minute pitch and career portfolio, as well as
Jarret Jackson
Jennifer Meyer
develop negotiation skills and job-search and career-fair strategies. Alex Jennings (MBA ’08) applied the career management tools while searching for his dream job. “The career office’s help on résumé development and the ability to articulate my career goals was very important and beneficial to me during interviews,” says Jennings, now with the FBI. “It allowed me to better understand and communicate my skills and how I best could help the employers I interviewed with.” The MBA Evening Program also has helped individuals make the daunting switch to a new industry. A seven-year veteran of management and strategy consulting, Jarret Jackson (MBA ’10), was looking to
Georgetown University McDonough School of Business
to prospective employers,” he says. “In the end, I was able to make the career transition I was seeking.” Today, Jackson is director of sales operations for Positive Energy. Jackson believes the 1-2-3 MBA Career Management Program gives students the
Alex Jennings
make a career change. “I spoke with professors about the work I had done and my areas of interest,” he says. “I also worked with MBA Career Management to develop an effective résumé and other materials that I could use to market myself
opportunity to be competitive. “The career management program provides a framework for creating the positioning and collateral that job seekers need to stand out from other candidates in the market,” he says. — Zia Morales 7
News High Honors for Undergrad Teams
Brian Brush, Shannon Corrigan, Paul Campbell, and Vicente Velez
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espite frigid temperatures, undergraduate students from Georgetown’s McDonough School of Business found the winter months to be quite fruitful. Two student teams placed in the top three in prestigious business competitions. The Marshall International Case Competition (MICC), held Feb. 17–22 at the University of Southern California, is a 30-team invitation-only contest. Each group reviews a case and has roughly 24 hours to create a strategy and executive summary to present to judges representing industry and academia. This year’s client, global food company Nestlé, asked the students to develop a strategic marketing program and improve Nestlé’s product Jeffrey Macher, the faculty portfolio in the Nutrition, adviser who helps students Health, and Wellness sector. prepare for competitions, lauds Seniors and teammates the students’ dedication and Brian Brush, Paul Campbell, ability to think on their feet. Shannon Corrigan, “I work with the best I work and Vicente Velez of the best,” Macher with the decided that developsays. “What they can best of the ing a healthful candy accomplish in 24 best. What they can was the first step. The hours is astounding.” accomplish team incorporated The second in 24 the growing popularcompetition, the hours is ity of dark chocolate, Business Strategy astounding. due to its beneficial Challenge (BSC), — Prof. Macher antioxidants and hosted by Georgeomega-3 fatty acids, with the town’s McDonough School of entrenched popularity of biteBusiness and Hilltop Consized snacks into a product, sultants on Feb. 26–28, is a Nestlé Crave, to market to stusmaller invitation-only contest dents, mothers, fitness buffs, focused on nonprofit organizaand light snackers seeking an tions. This year, Georgetown’s alternative to high-sugar candy. team of juniors — Katherine The team finished third Barasch, Max Gaby, Adam at MICC. Associate Professor Kostrinsky, and Andrew
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Madorsky — developed a strategy for the country’s largest charitable organization, the United Way, to deal with the current economy. The team created a community impact model and called for immediate action to aid in fundraising and promote awareness of the organization. For example, in a campus initiative, students would work for the United Way for a summer, providing cheaper labor and increasing the group’s presence on campuses. In an effort to boost flagging fundraising, the team outlined a local initiative for distributing detailed information about the United Way’s success. This would give potential donors a better
understanding of where their money goes and whom it helps. The students proposed other strategies, too, mixing short-term impact and longterm goals. “The question is, ‘In this environment, do you shift your efforts to more immediate help?’ ” Kostrinsky says. “We say, don’t withdraw all your current initiatives and shift them toward immediate impact. Refocus your efforts on the community through our community impact model.” Such astute thinking earned the team second place in the BSC, a feat Macher says is especially impressive because the team was made up entirely of juniors. — Patrick Hayes msb.georgetown.edu
News Graduate Students Go Deep in Competition
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wo Georgetown McDonough School of Business teams qualified for the semifinals in the Mid-Atlantic Business Plan Competition, hosted again by Georgetown University this spring. Sponsored by the MIT Enterprise Forum of Washington-Baltimore, the competition allows budding graduate student entrepreneurs to meet investors and receive counseling from business professionals while vying for the coveted championship belt and a cash prize. The Georgetown team Employee Aptitude Test, made up of Venkat (Kashyap) Hothur (MBA ’10) and Kodonate Lakshmanan (MBA ’10), developed a business plan designed to advance the recruitment process in the information technology industry in India. The current system is cumbersome and expensive and does not guarantee that the best candidates are selected, Hothur and Lakshmanan argue. The team’s standardized recruitment platform will add value to both employers and aspiring software professionals. The business plan of team SolarCycle, composed of Shyam Sundaram (MSFS ’10) and Drew Durbin (a colleague but not a student), offers a solution to the staggering health problems caused by contaminated drinking water in the developing world. The team has designed a new material, made from used plastic bags and the aluminized interior of potato chip bags, to be used as a cheap reflective material in solar cookers and water pasteurizers. The competition attracted 44 student teams from 17 universities. The top-scoring teams presented their plans before a judging panel of prominent entrepreneurs and venture capitalists for semifinal and final rounds, held at Georgetown on May 2.
— Jill Lindstrom Drew Durbin and Shyam Sundaram
Lauren Migliori, Andrew Madorsky, and Patrick Go
Team Takes Quiz Bowl Title
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team of Georgetown Bowl was a fantastic expeMcDonough School of rience for our team,” says Business undergraduMigliori. “We were able ate students placed first to combine our quantitain the Quiz Bowl among 35 tive financial skills with our schools at the Financial Manunderstanding of the current agement Association’s (FMA’s) economic environment and Student Leaders’ Conference in historical factual knowledge to New York, March 5–6. succeed.” We were The team included The Student Leadable to juniors Andrew combine our ers’ Conference is an Madorsky and Lauren quantitative annual gathering for financial Migliori and sopholeaders of student skills with our FMA chapters from more Patrick Go. understanding around the country. The Quiz Bowl of the current tested students’ Professor Lynn Doran, economic knowledge of finanenvironment faculty adviser of and historical Georgetown’s FMA cial theory, problemfactual solving, and current chapter, attended the knowledge financial events. conference with Go, to succeed. Georgetown’s team — Lauren Migliori Madorsky, Migliori, scored highest in this and additional FMA preliminary round, which members Will Chu, Bonjean featured a written test of conKoo, and Po-Cheng (Raycepts and problems in finance. mond) Lin. The top four teams competed “The conference enabled in a Jeopardy-style competiour students to learn about tion, featuring categories such both the successes and the as “financial institutions in problems of FMA chapters at distress,” “acronyms,” “Buffett other schools,” Doran says. quotes,” “option plays,” and “This will allow our students “financial felons.” to be more effective officers of “Participating in the Quiz our FMA chapter.”
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News McDonough School of Business Welcomes New Associate Deans
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in senior financial positions at Monticello, the Phillips Collection, National Public Radio, and the Corporation for Public Broadcasting. Most recently, Griffith was partner at Tatum LLC, a consulting and executive services firm, where she managed nonprofit clients and helped lead the nonprofit services group. Kormis, associate dean for marketing and communications,
Relations team as executive director, where she launched the GW News Center Web site, implemented new crisis communications measures, and enhanced university publications. As associate dean and director of undergraduate programs, Sharpe will be responsible for curricular development, student advising, and implementing
Julie Woodford
our new associate deans were named at Georgetown’s McDonough School of Business this spring: Elizabeth Griffith, associate dean for the MBA Evening Program; Chris M. Kormis, associate dean for marketing and communications; Norean Radke Sharpe, associate dean and director of undergraduate programs; and Melissa Trotta, associate dean
Elizabeth Griffith
Chris M. Kormis
for program initiatives and engagement. Their combined experiences and skills will provide sound leadership to further advance the school’s programs and goals. As associate dean for the MBA Evening Program, Griffith will develop and implement curriculum in addition to providing faculty oversight to ensure the Evening Program delivers consistent and outstanding education to all students. She will play a key role in enhancing the program as increasing numbers of MBA candidates maintain a career while pursuing an advanced degree. Griffith spent 20 years 10
Norean Radke Sharpe
will lead, develop, and implement strategic marketing and communications efforts that will advance Georgetown’s McDonough School of Business. She will be the primary spokesperson, after the dean, to all external audiences, and will direct communications strategies to promote the school and raise its visibility among the news media, key stakeholders, and alumni. Kormis previously served at The George Washington University as assistant vice president for university relations, winning numerous awards. In 2001, she was tapped to lead the University
Melissa Trotta
academic policies and assessment initiatives. Her career spans 20 years, with the last 14 at Babson College, where she served as both a faculty member and an administrator. She most recently was chair of the Division of Mathematics and Science. In this role, she facilitated the revision of the undergraduate business curriculum and improvement of the co-curricular experience of students. Babson, a stand-alone business school, is noted for its outstanding teaching and focus on entrepreneurship. Sharpe also is a professor of statistics and operations
research, with previous appointments at Bowdoin College and Yale University. Sharpe earned a BA in mathematics and German from Mount Holyoke College, an MS in biomathematics from the University of North Carolina, and a PhD in systems engineering from the University of Virginia. Trotta, in her new role as associate dean for program initiatives and engagement, will pursue internal and external strategic priorities for the business school, including expanding Georgetown’s McDonough School of Business partnerships with the business, government, and not-for-profit communities. Prior to her current position, Trotta was assistant dean of the McDonough School’s MBA Evening Program since its launch in September 2005. Under her leadership, the program grew from just fewer than 60 students to nearly 300 students in 2008–09. It has become the premier parttime MBA program in the Washington, D.C., area. Trotta’s 20 years of higher education experience include roles as director of admissions at the John F. Kennedy School of Government at Harvard University and associate director of academic affairs at Harvard Business School. The new associate deans agree that this is an exciting time to be part of the McDonough School, and they express excitement over its innovative programs, distinguished faculty, and motivated students. msb.georgetown.edu
News Business Leaders Take Center Stage
msb.georgetown. edu/newsroom
Dave Scavone
Award-winning lyricist and arts manager Murray Horwitz (left) moderated a panel on “Managing the Performing Arts in Times of Economic Challenge” on March 16. Panelists included (second from left to right) Luca Zan, director of the Program on Management and Innovation of Cultural Organizations at the University of Bologna; Anna Harwell Celenza, chair of the Department of Performing Arts at Georgetown University; and Joseph Volpe, former Metropolitan Opera general manager. Dean George G. Daly (right) welcomed the panelists.
On Jan. 26, IMF Managing Director Dominique Strauss-Kahn, former U.S. Deputy Treasurer Roger Altman, and Brookings Institution Vice President William Gale talked about the U.S. government’s measures to resolve the financial crisis. Chrystia Freeland, U.S. managing editor of Financial Times, served as moderator.
Phil Humnicky
Read about events at
Dave Scavone
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eorgetown’s McDonough School of Business constantly connects academics with the real world. Since the start of the year, the school has hosted top diplomats, business leaders, key policy makers, finance experts, and performing arts managers, who have shared their expertise and experiences with students, faculty, staff, and alumni. The school also has hosted influential speakers, held panel discussions featuring top names in business, government and industry, and welcomed prominent leaders through the Leaders Breakfast Series and Distinguished Leaders Series.
Assistant Secretary of the Treasury for Financial Stability Neel Kashkari addressed the financial crisis on Jan. 13.
His Excellency Amr Al Dabbagh, governor and chairman of the Saudi Arabian General Investment Authority, discussed economic developments in Saudi Arabia on March 23.
His Excellency Aleksander Kwa´sniewski, former president of Poland and a distinguished scholar at Georgetown University, spoke about national leadership on March 24.
Georgetown University McDonough School of Business
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SpotLight
Timing Is Everything
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hen Rohan Williamson started his most recent research in 2005, he was unaware how relevant his topics would be today. How could he have known credit derivatives, corporate governance, and executive compensation would be on the tips of politicians’ tongues and journalists’ pens? “It’s a very interesting time to be a financial researcher,” says Williamson, associate professor and Holowesko Research Fellow at Georgetown University’s McDonough School of Business. “You don’t hope for things like this to happen, but when they do, you take advantage of it and see what you can learn.” Williamson’s research on credit default swaps, which he performed with two colleagues at Ohio State University, provides a particularly suitable example. The team’s paper, “How Much Do Banks Use Credit Derivatives to Hedge Loans?” was published in the October 2008 issue of Journal of Financial Services Research. The research started about three years ago, but the publication process went from acceptance to publication in only three months — an accelerated timeframe allowing them to get the paper out in the midst of the economic downturn. The working paper was timely back in early 2006, when Alan Greenspan mentioned it in a speech. However, it took on a whole new level of importance when the credit derivatives market quickly went downhill. The finished paper examines how many banks used this relatively new and somewhat risky financial tool. The results indicated only
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a small number of banks were using credit derivatives or credit default swaps, but they were doing so in large volume. “We think the market just grew too fast,” Williamson says. “It’s not that credit derivatives are a bad instrument; it’s just that monitoring the system and controlling growth were not done.” Williamson, a Washington, D.C., native who has been teaching and conducting research at Georgetown’s McDonough School of
Business since 1997, also sees his other scholarly work as particularly relevant to today’s economy. He has examined international corporate governance, along with Professor Reena Aggarwal (see page 40) and others. The group’s paper, to be published in a forthcoming issue of Review of Financial Studies, compares governance within United States firms to those in other countries. “The idea is that the U.S. has better governance than
Rohan Williamson
msb.georgetown.edu
Books Innovation in Global Industries:
the rest of the world — more disclosure, for instance, board independence, protection of minority shareholders, and other factors we think of as positive,” Williamson says. “We look at the value of governance throughout the world using the U.S. as a benchmark.” Additionally, Williamson, along with Aggarwal and others, is working on research examining executive pay. Williamson seeks to understand why executives make the decisions they make. For example, do they make riskier decisions if their reward structure is based on the company’s performance rather than a flat
salary? Does a CEO’s relationship, or lack of relationship, with supposedly independent board members play a role? The goal in asking these questions is not to point fingers or create scapegoats, Williamson says. In all his research, he seeks to identify what structures and processes maximize value and control risk at an acceptable level. “This is a stress test of our financial system, and it’s a test of some of the theories and practices we’ve had out there for years,” he says. “We just want to know what works and what doesn’t.” — Chris Blose
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“We look at the value of governance throughout the world using the U.S. as a benchmark.”
U.S. Firms Competing in a New World Edited by Jeffrey T. Macher, Georgetown University, and David C. Mowery, University of California, Berkeley or years, debate has raged in companies, business schools, political circles and popular media about offshoring, outsourcing of production, and the transfer of technological capabilities abroad. Critics and pundits bemoan a decline in the competitiveness of companies in the United States. Innovation in Global Industries challenges prevailing opinion that “the world is flat” and quesInnovatIon tions the idea in Global industries that innovative capacity is spreading uniformly. This collection of studies examines structural changes in the innovation process in 10 service and manufacturing industries: personal computers, semiconductors, flat-panel displays, software, lighting, biotechnology, pharmaceuticals, financial services, logistics, and venture capital. Global sourcing of innovation has undoubtedly accelerated, and new centers of research and hotbeds for technical skills have emerged, but the patterns are inconsistent, according to the book. However, although many industries and some firms in nearly all industries retain leading-edge capacity in the United States, the book cautions against complacency u.s. Firms CompetinG in a new world
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Facu lty
SpotLight about the future. Instead, it advocates for more emphasis on innovation in firm performance measures and more sustained support in public policy.
Producer Dynamics: New Evidence from Micro Data Edited by Timothy Dunne, Federal Reserve Bank of Cleveland; J. Bradford Jensen, Georgetown University; and Mark J. Roberts, University of Wisconsin
I
n this book, renowned economists make use of new data that was previously unavailable from government statistical agencies for a comprehensive review of firm entry, growth, and exit — all integral parts of the mechanism of resource reallocation in a market economy. With new access to this data and advances in micro data construction, empirical analysis of producer dynamics has become a major focus over the past 15 years. In Producer Dynamics, authors probe topics such as firm dynamics across countries; patterns of employment dynamics; firm dynamics in nonmanufacturing industries such as retail, health services, and agriculture; employeremployee turnover; and turnover in international markets. The book will serve as a reference to economists and policy makers seeking to understand the links between firms and workers, and the sources of economic dynamics, in the age of globalization.
Getting Even:
The Truth About Workplace Revenge — and How to Stop It Robert Bies, Georgetown University; Thomas Tripp,Washington State University
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ontrary to the old adage, revenge is a dish rarely served cold. In fact, workplace revenge usually is a heated reaction spurred by a feeling of violation and injustice. It leads rational people to make snap decisions that can lead to negative results for themselves and their companies. The “best served cold” idea is one of many myths busted in Getting Even: The Truth About Workplace Revenge — and How to Stop It. The book provides an insightful overview of this rarely explored Thomas roberT m. Tripp J. bies topic. More than 15 years of research went into it, and the authors learned over time that semantics are important. People will admit to “getting even” more than the taboo “revenge,” which has connotations of violence. The professors say the current climate — with reports of layoffs, cutbacks, and company closings — is ripe for acts of workplace revenge, which are a drain on company resources. The book also offers tips for managers to avoid revenge in the first place, including dealing with tense situations or conflict promptly and making sure everyone involved feels they received fair treatment. The goal is to reduce the time CEOs and others spend managing conflict, which is often 25 percent to 35 percent of the work day.
G eT T i n G
EvEn the truth about
workplace revenGe
—and how to stop it
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Robert Houser
Craig Walker
Ada Polla
Alumni Entrepreneurs
Nicole Miller
Gary Landsman
By Melanie D.G. Kaplan
Pete Messman
ction
Ideas in
Mark Smith
Georgetown University McDonough School of Business
Gary Landsman
Turn Big Dreams Into Big Business
Craig Walker’s workday lasts about 15 hours. Ada Polla went more than three years without a salary. Mark Smith and Pete Messman often feel like they’re operating on faith. Nicole Miller put her wedding on hold for two years. For all these graduates of Georgetown University’s McDonough School of Business, the uncertainty and excitement of entrepreneurship trumped the stability and balance of a more traditional business route — with its lure of steady paychecks and built-in vacations. These graduates started companies with products as varied 15
Craig Walker has turned an innovative telecom idea into a new Google venture.
as a skin-care line and a renewable energy source, but their shared experiences are countless. No matter the product or service, the funding source or company structure, entrepreneurship is a roller coaster that these graduates say they would ride over and over again. “There’s something about being an entrepreneur that’s great and wonderful,” Miller says. “You have a vision, and with your education and your tools, you have an idea how to get there.”
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Robert Houser
Tapping Phone Frustration
raig Walker (MBA ’91), cofounder of GrandCentral Communications Inc., always knew he wanted to create his own business, but he didn’t know what or how. “I’d sit there in college and come up with, say, the best onion peeler,” he says. “Entrepreneurship has always been inside me, but trying to figure out something that makes sense is really hard. It’s got to be something you personally experience.” Or, in Walker’s case, something that personally drove him crazy. Walker was tired of not having control of his phone setup. When traveling, he would get off a flight and have to check three voicemail systems. He would call the phone company and get billed $20 to turn on or off any feature. He had no way to archive important messages. “I was personally frustrated,” Walker says. “It seemed like a broken system.” Walker’s fix was GrandCentral, a Webbased voice communications platform that helps users manage all their phones through one single, lifetime number that forwards calls to all of an individual’s phones. When he started GrandCentral, Walker was armed with his Georgetown MBA and a law degree from UC Berkeley and had spent years working in Silicon Valley’s startup telecommunications industry, largely on the venture capital side. He worked with one venture capital firm that invested in DialPad Communications, a Voice over Internet Protocol (VoIP) company that provides worldwide phone communication using the Internet. The company grew like a weed, Walker says, but it began losing $4 million a month as the Internet bubble grew in late 2000. So Walker was placed in the role of CEO and also served as chief financial officer Georgetown University McDonough School of Business
and general counsel. One of his first tasks was cutting down the staff of 150 to 15. He went on to guide the company through Chapter 11 bankruptcy and turned it into the most profitable VoIP company in the industry. In 2005, Yahoo acquired DialPad, and Walker stayed for a few months until he got the entrepreneurial itch again. From the get-go, GrandCentral created a lot of buzz, as Walker apparently had tapped into a global frustration. The product gave users just one phone number and one voicemail and also allowed them to listen in as voicemail messages were being recorded and to switch a call from cell phone to desk phone. The company received coverage in The Wall Street Journal, Time, Newsweek, and The New York Times. And in
Walker’s fix was GrandCentral, a Web-based voice communications platform that helps users manage all their phones through one single, lifetime number that forwards calls to all of an individual’s phones. 2007, for the second time, a Silicon Valley giant came calling when Google presented an offer Walker could not refuse. “On my 42nd birthday, June 2, 2007, we joined Google,” Walker says. “I’ve been at Google since then.” Walker serves as group product manager for real-time communications. His department includes GoogleTalk, and he oversaw the March relaunch of GrandCentral as a Google product called Google Voice. Walker says Google is very entrepreneurial for a large company and encourages experimentation. But for now, he dedicates a significant amount of time to management tasks, whereas he used to spend every waking hour on the product. Still, the hours are only slightly shorter than they were when he was working as an entrepreneur. On an average day, Walker wakes up at home in Danville, Calif., at 6:30 a.m. and catches
Find out more at www.google.com/voice/about
the 7 a.m. WiFi-equipped Google shuttle, aboard which he works until the shuttle arrives at the company’s headquarters in Mountain View 75 minutes later. He’s on his computer through meals (provided by Google), hops on the 5 p.m. shuttle, gets home at 6:30, plays with his kids, eats dinner, and picks the computer up again from 10 p.m. to 1 a.m. Walker has learned that many business dealings boil down to common sense, which makes him especially appreciative of his Georgetown education. “Georgetown is a Jesuit school, even at the business level,” he says. “There’s that embodiment of common sense, and it’s helped me get through things, from foreign investors to raising money to getting acquired.” Although he was not the most dedicated student, Walker says, he is making up for it now. Out of the blue, he is discovering a lot of material he did not think he fully digested in school. “What’s surprising and really delightful is that later in life, what I learned became useful,” he says. “I didn’t even remember what I learned until I needed it; then it came to the forefront.”
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Developing a Thick Skin
da Polla (MBA ’04), founder of Swiss antioxidant skin-care line Alchimie Forever, was no stranger to entrepreneurship when she arrived at Georgetown’s McDonough School of Business. Her parents, both doctors, opened a medical spa in Geneva in the 1990s, and Polla wanted to expand their limited line of skin-care products. But she and her father had differences of opinion on the path she should pursue. “He encouraged me to take the more traditional route,” says Polla, speaking from her office at 25th and M Streets in Washington, D.C. She says her father thought she should first work for Estee Lauder or L’Oreal after graduation. Instead, Polla decided to start her company while she was a student to see if it was a viable business she could run full time after graduation. Polla had the confidence to take the plunge before she had acquired all of her business tools, in part because of the entrepreneur-friendly environment in the United States. “The mindset here is, ‘Just try it, and if it doesn’t work, you’ll be stronger. Or you 17
Ada Polla expanded a family business into a growing line of personal care products.
can just close and start another,’” she says. “In Europe, that is not so accepted. The U.S. is very pro-entrepreneur.” So Polla used Georgetown’s McDonough School of Business as a laboratory of sorts. She took an entrepreneurship class with adjunct professorial lecturer Jim Hunt, who now sits on her company’s board of advisers, and enlisted classmates as free consultants in developing her business plan. She found it exciting to work on a real business instead of one simply created for the class. “Professors liked the idea that when they suggested something, I brought it
Find out more at www.alchimie-forever.com
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back to the business,” Polla says. “The business school experience was more targeted and fun, because I saw what I was working for.” Besides the concentration of brainpower at Georgetown, Polla says the access to tools — from the library to a free LexisNexis account — was invaluable. During the summer before her second year of school, Polla returned home to Geneva and named the brand, worked on developing new products and redesigned the packaging. By the time school started, she was juggling classes and the launch of Alchimie Forever. She would hustle from class to local dermatology offices and boutiques, where she tried to sell her products. She didn’t sleep much. Today, Polla is head of Alchimie Forever, which has small offices in Washington,
D.C., and Geneva. She grew the business from the five products her parents created solely for their clients to nearly two dozen products for men and women. Those products now are sold in high-end boutiques in the United States, France, Switzerland, and Canada. Polla says despite the recession, sales of mid-range personal care products like Alchimie Forever still are strong, perhaps more so than super-premium brands. “A woman might forgo a $300 dress,” Polla says. “But for women or men to give up their favorite moisturizer, things have to be a lot worse.” Alchimie Forever is projecting a 35 percent increase in sales this year after a 28 percent increase in 2008. The company is continuing to expand to other countries msb.georgetown.edu
and may build retail space in Washington and Paris. Polla, 31, says starting a business has been difficult. She just started paying herself a salary last fall, and she ran the business out of her home for a while. But she says it’s easier to do when you are young, renting, and childless. Although Polla still lives frugally, she says upon graduation from business school, she put two things behind her forever: Ikea furniture and ramen noodles.
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The “Ultimate Lesson” in Business
icole Miller (MBA ’99), one of four co-founders of exam preparation company FIRE (Finance, Insurance, Regulation, and Education) Solutions Inc., remembers then-adjunct professor Jonathan Silver telling her entrepreneurship class about starting your own business, “Everyone will tell you it’s a lot of work. And it’ll be more work than you can possibly imagine.” Miller can now attest to that fact. Nicole Miller chose business for several years. Now, she chooses family.
“I don’t recommend starting a company to anyone who wants to have a life,” says Miller, 41. “You have to put your entire heart, body, and soul into a business when you’re starting it.” After nearly a decade of doing just that, Miller stepped down as CEO of the San Francisco-based compliance and online training provider in mid-February to spend more time with her husband and two young children at their home just outside of Paris. She remains on the company’s board of directors, still owns a percentage of its stock, and is making herself available for consulting during the leadership transition. Miller teamed up with classmate Juliana Lutzi (MBA ’99); Lutzi’s father, Roy (a teacher in the field); and Nicole (Kinnan) Stone (MBA ’98) to found FIRE Solutions right after she graduated. Miller worked as the company’s chief learning officer, chief operating officer, and, finally, CEO. “The field we went into — exam preparation — isn’t exactly sexy, but it’s critical,” Miller says. “When you get hired by a broker-dealer and you need to pass this
exam, companies usually give you one chance to pass. It’s a make-or-break thing. We’ve developed this system where there’s so much support, test-takers shouldn’t fail it. I’m very proud of it. We’ve helped thousands of people get into their career of choice.” FIRE Solutions now has 16 employees and has worked with more than 280 financial services firms. Out of the four co-founders, only Roy Lutzi is still actively involved. “When it came time to choose between business and family, I chose business for several years,” Miller says. “The company was the most important thing in my life. Now, it’s family.” Miller maintains her pride in the company, but says she now regrets putting her personal life on hold for so long. She says if she starts another company in the future, it would be a small, personal enterprise. But for now, her business is raising her family,
Find out more at www.firesolutions.com
Mark Smith and Pete Messman see potential in waste; their company uses sugar cane waste as a source of engergy.
working on crown molding in her house, and using power tools. Whatever her next venture, she says she will be prepared; she knows she has had the best schooling possible by starting and growing a company. “It is the ultimate lesson in business,” Miller says. “It’s a wild ride.”
L
A Sweet Idea for Energy
Gary Landsman
ess than a year after the graduation party at which they first talked about the opportunity that would later become Claren Power, Mark Smith (MBA ’07) and Pete Messman (MBA ’07) found themselves communicating with Barclays Bank about investing $50 million in their company. Today, Claren Power develops and operates clean and renewable energy projects that use sugar cane waste as the fuel source. “Barclays found our business on the Internet a few days after we’d started the Web site, and they were very gung-ho,” Smith says. He and Messman made a due diligence trip with the Barclays team to Brazil, where Claren Power does much of its work. They had the go-ahead from one of the team’s two managing directors to move forward and pitch their investment committee. Smith and Messman felt confident the funding would come through, but they soon learned that significant differences of opinion were brewing between the bank’s managing directors, and Barclays ultimately pulled out. The experience was rough, says Smith, but it offered an important lesson. “After that,” Smith remarks, “we realized we needed to give ourselves a number of paths to success — not just count on one.” Looking back, Smith and Messman laugh about the Barclays experience, saying they were completely unprepared to deal with an investor of that scale. In retrospect, they say, it was a conversation they had no business entering into at the time. But today, both have confidence in themselves and their ability to generate large returns for their clients and investors. “Sugar cane is as good a source of bioenergy as there is in the world,” says Messman, 38. “We know the idea’s good,
Find out more at www.clarenpower.com Georgetown University McDonough School of Business
More Than Hope
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ven before Ada Polla, founder of Alchimie Forever, stepped into her first class at Georgetown’s McDonough School of Business in 2002, she picked up a line from Associate Professor Paul Almeida that has stuck with her to this day. “He was addressing students, and he said, ‘Hope is not a strategy,’” Polla says. “It’s a funny thing to say. You often tell someone, ‘I hope to see you,’ or ‘I hope it’s going to go this way.’ But now, I remind myself and my team of this line. You don’t hope; you make it happen.” Polla has the quote on a Post-it in her office and catches herself when she starts off a sentence with the “H” word. Almeida’s phrase, which touched her so profoundly, seems to have stuck with many of her peers, too.
we know the time is right, and we know there’s nobody better than us to bring the piece parts together into a cohesive story.” The power-producing process begins when Arlington, Va.-based Claren Power partners with a sugar mill and builds a modern “cogeneration” facility, meaning a facility that generates heat and power simultaneously. The mill provides the sugar cane waste, called bagasse, as the fuel source. Claren Power handles every step in the development cycle: sourcing of equity and debt; permits, design, and construction; transmission and interconnection with the electrical grid; ongoing maintenance and operation of the facility; and management of the sale of electricity and carbon credits. Once operational, the mill gets its heat and power for sugar operations and generally receives 20 percent of the facility’s net profits. Claren Power and its investors receive the majority of the revenue. The energy company now has pulled together more than $1 billion worth of such cogeneration projects in Brazil, says Smith, 36, a former managing director for the U.S. Chamber of Commerce who led efforts to pass the Central American Free Trade Agreement. In the economic downturn, short-term credit has become largely unavailable, and some investors have vaporized. Still, Smith
“Almeida is so famous for it,” says Pete Messman, co-founder of Claren Power, who says the line often came up in conversations with classmates. “It’s a cliché, but it’s so true.” Messman says “Hope is not a strategy” has been somewhat of a driving force behind the business he and Mark Smith started in 2007. “You have to think through everything that needs to get done,” he says. “Nobody else is going to do it, no matter how much you hope.” He says that’s the most challenging part of being an entrepreneur, but also the most rewarding. They were two guys who never really started a business before, who never raised money before, but they were able to put one foot in front of another. That, Messman knows, takes a lot more than being hopeful.
says their business model has gotten stronger for a couple of reasons. First, because sugar mills have felt the squeeze caused by frozen credit markets, Claren Power’s partnership model has become more appealing. Second, the owners of the mills understand that a cogeneration program would give them a consistent and guaranteed source of revenue. Finally, the partners say long-term financing is still available for projects like theirs (for example, through the Brazilian National Development Bank), but you have to know where to look. Because the business began right after graduation, Smith and Messman essentially have not had down time since before they arrived at Georgetown. On one hand, Messman says, it is a lot of pressure — especially on his wife and family. But, as a friend has reminded him, the two of them are living the dream of all business school students. “It’s so rewarding, so fun, so painful,” Messman says. “But you gotta do it. It’s why you go to business school. You throw your hat in the ring and see what you can do.” w Washington, D.C., freelance writer Melanie D.G. Kaplan has written for The Washington Post, USA Weekend,The Christian Science Monitor, and Georgetown Law Magazine. 21
A Winning Plan By Andrea Orr
Karen Borchert and Martin Franklin entered the MBA Evening Program at Georgetown University’s McDonough School of Business in 2006 with the near-term goal of acquiring skills to help them advance in their current jobs and the long-term goal of starting their own companies — someday. That day arrived sooner than they expected in 2008 when their student team won the school’s Business Planning Residency Competition with a service offering guided museum tours for the hearing impaired using iPods and other personal media devices. Over the next few months, the two students incorporated the business, assembled a formal management team, and quit their jobs. Find out about Keen Guides at www.keenguides.org
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Savvy students create a business out of multimedia tours for the hearing impaired
Martin Franklin, Catharine McNally, Karen Borchert, and Frank McNally are the minds behind Keen Guides.
David Smith, Circle I, Circle II, and Circle III. All works date from 1962. National Gallery of Art, Washington, Ailsa Mellon Bruce Fund © National Gallery of Art, Washington
Borchert and Franklin now spend their days with two other colleagues in an office in Arlington, Va., where they work without salary on the multiple tasks required to turn their fledgling company, Keen Guides Inc., into a viable business. When they are not fine-tuning the guided tours that Keen Guides offers, they are working to sell the service, identify new markets, and raise the
financing that will help the business accelerate its expansion to stay ahead of potential competitors. And then, they go to class at night. “I think you can give entrepreneurial people some tools to improve their skills, but there’s also just a certain ‘nonfear factor’ that these people have,” says Borchert, who, in addition to serving as Keen Guides’ CEO
and studying for an MBA, is mother to a 1-year-old daughter. “We don’t always know what we’re doing, but we took a leap.” Keen Guides was born out of Borchert’s friendship with Catharine McNally, a fellow graduate of Wake Forest University in North Carolina, who has been deaf since she contracted meningitis when she was 8 months old. A lover of art, McNally had
Ted Williams of Washington, D.C., tests a tour at the National Gallery of Art. Top right, an iPhone application (in development) shows the piece of art at this tour stop.
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msb.georgetown.edu
Cameron Davidson
grown frustrated over the poor access for the hearing impaired in museums and other public places. After one particularly unsatisfying visit to a museum in Washington, D.C., where she had been offered a 50-page transcript in lieu of an audio tour, McNally resolved to come up with a better solution. Using the transcript the museum had provided,
Georgetown University McDonough School of Business
she went home and videotaped her own tour in sign language and then downloaded it onto her iPod. The next day, she returned to the museum, walked up to the front desk, and showed how she had developed a prototype for a new and improved tour in just a few hours. McNally spent another year working on the project, researching captioning technologies and media players, and talking with interpreters and museums. When she shared the idea with Borchert, the MBA student was impressed with the product and the energy behind it. She told McNally, “What you need is a business plan.” As it turned out, Borchert needed a business plan, too, so she could compete in the residency competition. She and Franklin had already bonded over their shared dream of starting a company. The two joined forces with six other classmates to turn the bare-bones tour McNally had created in her home one night into a plan to provide a much-needed product to an underserved population. Borchert and Franklin, Keen Guides’ chief operating officer, immediately recognized that McNally’s guided tour was superior to the options most museums offered. Because the tour was accessible for portable media players, it was less conspicuous than a bulky transcript or a sign language interpreter and allowed users to move through the museum at their own pace, fastforwarding and rewinding as necessary. To help get the rest of the team on board, they invited McNally to come and pitch the project. A polished professional who now can hear with the help of a cochlear implant, but still struggles with the echoes and crowds in museums, McNally put a face to the deaf population and shared a compelling statistic: Between 20 million and 26 million Americans have some hearing loss. Because many people are unwilling to admit to poor hearing, it is difficult to get an accurate count. However, even the most conservative statistics underscore the large size of the hearing-impaired population. “At first it sounded like a nice feel-good idea,” recalls Lejla Alic, a teammate who became excited about the idea when she started learning about the pervasiveness of hearing loss and the shortage of services. “Keen is a nice hybrid between having a chance to make money and helping people.” Over time, Alic’s conviction grew to the point that she invested $10,000 of her
5
own money in the young business. After the first-place win in the McDonough School of Business competition, Keen Guides’ full management team took shape, with Catharine McNally serving as president and her brother, Frank McNally, serving as chief administrative officer. The team redoubled its efforts. To an outside observer, it may have looked like the successes were piling up with ease. The young business won a social entrepreneurship competition at Wake Forest University, raised about $35,000 in financing from friends and family, and earned glowing reviews when it tested the service at the National Gallery of Art. In April, Keen Guides won an additional $20,000 for earning first place in The George Washington University’s Business Plan Competition. “I absolutely hate guided tours because I spend more time lip-reading the guide 25
Top, a tour of Old Salem in Winston-Salem, N.C., features American Sign Language interpretation. Bottom, Wake Forest University’s admissions tour welcomes families to campus.
than looking at the artwork,” says Rachel Dubin, one of the hearing-impaired individuals who participated in the pilot program. “Keen has changed that by providing a seamless museum-going experience. I can walk through an exhibit unburdened by a giant transcript.” Yet for all the friends, teachers, and judges who liked the service, many continued to see Keen Guides as a niche nonprofit. Borchert and Franklin saw otherwise. They already had good jobs. Borchert was the co-founder and director of the Campus Kitchens Project, a nationwide organization that provides food to the hungry, and Franklin ran the U.S. office of Ceenex, a consulting firm headquartered in his native South Africa. They were not about to leave those jobs unless they saw in Keen Guides the potential to go beyond a niche nonprofit and offer a product that could gain the widespread traction needed to help make the world a more accessible place. Smith Wood, an adjunct professor who 26
worked with the team during the competition, says Borchert and Franklin were always pushing beyond the politically correct image of a nonprofit for the deaf to focus on the top line.
“
tarting a business from scratch requires the thoughtful application of everything we’ve learned, from strategy and accounting through to negotiations and finance.
”
— Martin Franklin
“They had an understanding that if you don’t bring money in the front door, the business doesn’t make it,” Wood says. “It was a matter of looking within the unique characteristics of the business to determine the best potential markets. It looked quite promising.” By the summer of 2008, the newly incorporated Keen Guides Inc. was firing on all fronts: selecting the best technology for distributing its tours, exploring new markets besides museums, and developing tours to suit individual needs. Accomplishing this while going to school created some time-management challenges, but it also provided a steady stream of useful information. “Starting a business from scratch requires the thoughtful application of everything we’ve learned, from strategy and accounting to negotiations and finance,” Franklin says. Keen Guides currently offers tours in four formats: spoken word, captioned, American Sign Language, and cued speech, a system that supplements lip reading with a series of hand shapes in various locations near the mouth. The company also plans to expand into multiple languages and is looking into developing tours for other underserved populations, such as those suffering from dementia or autism. Research has found that individuals with dementia, for example, may be able to better follow a guided tour if it contains repetition and shifts back and forth between factual and abstract concepts. A key breakthrough has been the expansion of its market to encompass both the deaf and the hearing impaired. This vast group, according to most estimates, includes one in 10 Americans and continues to grow as baby boomers age. Many people do not know anyone who is profoundly deaf, but almost everyone has a friend, parent, or grandparent whose hearing has declined. And because many of those with hearing loss are retired people, they are part of one of the main groups who frequent museums. With the product built and the market opportunity clarified, other pieces started to fall into place. As it fine-tuned its product, the Keen Guides team also realized it could serve people who had no hearing loss at all, but preferred the convenience of an audio tour. It signed up its first paying customer when it persuaded Wake Forest University to offer campus tours so visitors msb.georgetown.edu
could explore the campus independently when no formal tours were scheduled. Keen Guides now is eyeing some 34,000 cultural institutions in the United States as potential customers and projecting it will be cash-flow positive within two years. It aims to have 125 paying customers by its third year in operation and is working hard to raise $300,000 in angel financing or venture capital so it can avoid tapping friends and family any further. Of course, even the best businesses rarely grow exactly according to plan. While Borchert and Franklin had the good fortune to have a friend with a winning idea and a nurturing school environment in which to launch it, they kicked off their first full year of business this year in a challenging business climate. The two remain as exhilarated and motivated as ever. They know they have to expand rapidly to gain a foothold, but the current market environment is creating challenges. Financing is difficult to come by, and nonprofit organizations, such as museums, are short on funds. “This is a really risky venture now,” Borchert admits. She says Keen Guides has responded by cutting back even further on its shoestring budget and pursuing partnerships with more established tour providers or book publishers that might benefit from a technology upgrade. Alic, who became an early investor in Keen Guides last year, says she remains so strong a supporter that she is considering making a second, larger investment, tough market conditions notwithstanding. “If they had started the company a year earlier, they’d probably be having an easier time,” she says. “But starting a business in tough times, you learn how to operate in a lean mode.” So far, Keen Guides’ management team is finding that the potential to create something from scratch and provide a valuable service outweighs the challenges of starting a business in a tough economy. “I could have continued to work for my old employer,” Franklin says, “but it is fun building your own thing and seeing how it grows.” w
Entrepreneurs in Training
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eorgetown University’s McDonough School of Business attracts students interested in working for established consulting companies and finance firms, as well as those intent on starting a business from scratch. Most recently, the ranks of the latter group are growing. Georgetown’s Entrepreneurship Network swelled from about 15 members last year to upwards of 60 in 2009. Brett Kornblatt, a first-year student in the MBA Full-Time Program, serves as co-president of the Entrepreneurship Network and believes the current economy has caused more students to contemplate nontraditional careers. “The risk
associated with creating or going to work for a very young startup may seem more acceptable,” says Kornblatt. The club hosts venture capital competitions for student entrepreneurs and maintains ties with local startups, including some formed by Georgetown alumni. Undergraduates at Georgetown University also can acquire management skills while working in student-owned businesses on campus as coffee shop baristas and convenience store cashiers. The Corp is a 27-year-old organization that runs these operations, which include a grocery store, a snack shop, three coffee shops, and a storage service. The Corp reinvests profits back into Georgetown.
Students hired to work for The Corp start in minimum-wage jobs but can advance into managerial roles, where they can help set prices and decide how to reinvest profits. Last year, the company earned $35,000, which it put toward student events, including the Harakat festival celebrating Arab culture. Although it is an incorporated business, The Corp also has a social mission and tries to keep prices low on the products it sells for students. “It is a large, complex operation,” says The Corp CEO and President Ryan Callahan, a junior at Georgetown’s School of Foreign Service. “There is a lot to keep track of all at once. You have to be able to hold it all in your mind and delegate.”
Students who work for The Corp gain management skills and provide campus services.
Andrea Orr is an author, blogger, and freelance writer who writes frequently about high-tech startups. She recently relocated to Washington, D.C., from San Francisco. Georgetown University McDonough School of Business
27
By Chris Blose
Researching
Risky Business
Robin Dillon-Merrill and Catherine Tinsley study what near-misses mean in storms and space travel, among other areas.
Background: Hurricane Gustav—NASA; Robin Dillon-Merrill and Catherine Tinsley—Joshua Roberts
What managers, astronauts, and hurricane survivors alike can learn from near-misses Imagine you have to attend a meeting in a rough neighborhood.You know from looking up crime statistics that there is a 2.5 percent chance you will be mugged in this part of town.You go anyway, and you do not get mugged. Then you go to another meeting, and another, and you continue to return home safely. The more you go to that neighborhood without getting mugged, the more comfortable you start to feel. However, there is still a 2.5 percent chance you will be mugged next time. “It’s not that you change the number,” says Catherine Tinsley, associate professor at Georgetown University’s McDonough School of Business. “You just change how you feel about the number.” 29
The mugging anecdote helps illustrate the work of Tinsley and Robin DillonMerrill, also an associate professor. Combining their expertise in decision theory and risk analysis, respectively, they study exactly how and why people make decisions that involve risk. Specifically, Tinsley and Dillon-Merrill have explored and refined the idea of a “near-miss” event. Researchers have varying definitions of near-misses, but for the purposes of their studies, Tinsley defines them as follows: “A near-miss is an event that could have been a failure but for an element of luck or chance.” Near-misses are everywhere. They happen on the highway every day. They happen in the manufacturing industry. They happen in risky ventures such as space flight, and they happen in areas prone to natural disasters such as hurricanes. Tinsley and Dillon-Merrill say the goal of their research is to help managers and others respond to near-misses not by saying, “That was a close call, but we made it,” but instead, “That was a close call. What did we learn?”
The 2003 space shuttle Columbia tragedy spurred Dillon-Merrill and Tinsley to assess why people do not learn from near-misses.
Dillon-Merrill started down the road toward this research when she heard a presentation by Elisabeth Paté-Cornell, a Stanford University researcher who later became her mentor. In the late 1980s and early 1990s, Paté-Cornell performed an extensive risk analysis for NASA about the heat-resistant tiles that protect space shuttles during reentry into Earth’s atmosphere. The report identified the risk that those crucial tiles could be damaged by debris that sheds from the shuttles’ insulating foam. When the space shuttle Columbia disintegrated on Feb. 1, 2003, that foam was the culprit. In the wake of this tragedy and the death of all seven astronauts on board, NASA managers, investigators, and the public were left asking why nothing had been done to deal with a known risk. “When we lost the space shuttle Columbia for a reason that was clearly identified in the risk analysis, it showed me something,” Dillon-Merrill says. “There’s nothing wrong with the risk analysis tools. The issue was everything that had happened from when [Paté-Cornell] turned in her report to when we lost the Columbia — the many different launches when the foam fell off and didn’t cause any problems.” 30
NASA/Getty Images
Tragic Origins
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Like the mugging scenario, DillonMerrill theorized, every time a shuttle mission ended without incident, NASA managers likely altered their feelings about the statistical probability of risk, even if the foam kept shedding and the probability of catastrophe had not changed. The Columbia Accident Investigation Report backed that idea, too, saying NASA may have grown complacent about the foam shedding. Seeing an opportunity to learn from tragedy, Dillon-Merrill enlisted Tinsley’s expertise in the behavioral aspects of decision making,
set up a series of controlled experiments involving hypothetical scenarios. NASA managers, defense contractors, and Georgetown students participated in these experiments. In the first, participants were asked to rate the decisions of Chris, a fictional project manager working on an unmanned spacecraft project. Because of a tight schedule, Chris decided to skip peer review of an important instrument on the spacecraft. He also failed to investigate a design problem that could lead to catastrophic failure. Different
control group and a near-miss group. The control group was told there had been mild weather for all previous days of the mission. The near-miss group was told the rover had made it through severe storms on three of those days. Only 13 percent of the control group decided to drive that day, but a full 75 percent of the near-miss group chose to drive despite the threat of a severe storm, likely because they knew the rover had made it through such storms before. The evidence supported Dillon-Merrill and Tinsley’s
“When you’re faced with a near-miss, a close call, you can interpret it two ways,” Tinsley says. “You could say, ‘Wow, our system was really resilient because this thing missed, and we’re OK.’ Or you could say, ‘Wow, our system is vulnerable because we almost got hit.’ ” and the two got to work. “What motivates us is that when failures happen, you get a huge investigation of everything,” Tinsley says. “But failures are really costly. Can you avoid failures and find early warning signals by paying more attention to near-misses?” Near-missed Opportunities
With a $250,000 grant from NASA, Dillon-Merrill and Tinsley set out to explore why people don’t learn from near-misses. The resulting study, “How Near-Misses Influence Decision Making Under Risk: A Missed Opportunity for Learning,” was published in the August 2008 issue of the journal Management Science. The researchers started with the idea that people interpret near-miss events not as near-failures, but as successes. If people view a near-miss as a success, focusing solely on the outcome instead of recognizing it could have led to disaster, they will lower their perception of risk. In turn, they will be more comfortable making risky decisions. “When you’re faced with a near-miss, a close call, you can interpret it two ways,” Tinsley says. “You could say, ‘Wow, our system was really resilient because this thing missed, and we’re OK.’ Or you could say, ‘Wow, our system is vulnerable because we almost got hit.’ So whether you interpret the near-miss as a success or as almost a failure will influence how you view subsequent situations that have the same decision parameters.” To test this idea, Dillon-Merrill and Tinsley Georgetown University McDonough School of Business
participant groups received different information about the mission’s success, failure, or near-miss. In the success scenario, the mission occurs without incident. In the failure scenario, chance alignment with the sun causes catastrophic malfunction of the instrument in question. In the near-miss scenario, chance alignment with the sun kept that instrument in the shade, so it did not malfunction. People in the near-miss group rated Chris’ management of the project in a way that was statistically indistinguishable from how people in the success group rated Chris’ management of the project. In other words, people viewed a near-miss as a success rather than as a near-failure. In another experiment, a simulation, participants were asked to assume control of an unmanned Mars rover on day six of an 11-day mission. On each morning of the mission, participants were given a 95-percentaccurate weather forecast. They had to decide whether to drive that day or stop for safety and deploy a guard on the rover’s wheels. All participants were given the following information: On days one through five, the rover was operating on autopilot. There was a 40 percent chance of catastrophic wheel failure in a severe storm. All else being equal, it was favorable to drive because of limited battery life, which depleted at a constant rate whether the rover was driving or stopped. For that first morning, day six, all participants also received a forecast calling for a severe dust storm. From there, information varied for a
hypothesis that people who have near-miss information make riskier decisions than those without this knowledge. Further experiments, with minor changes to the information, suggested that people were not logically updating the statistical probability based on the information they had; instead, they seemed simply to alter their perception of risk and grow more optimistic that they were safe. “The full learning value of near-misses will be realized only when they are separated from successes and examined to demonstrate not only system resilience, but also system vulnerability,” the study concludes. If unexamined, near-misses may turn into hits. Should I Stay or Should I Go?
Building on Dillon-Merrill’s prior work in a mentorship program for the National Science Foundation (NSF), she and Tinsley received $300,000 from NSF to examine why and how people decide whether to evacuate a hurricane zone. For more than 40 years, the disaster research community has studied why people evacuate for hurricanes or choose to stay. This research has explored more than 70 variables, such as demographics, education, and past experience. However, results are often inconclusive and unpredictable — just like people’s emotions. “It really boils down to this,” DillonMerrill says. “If people feel safe, they stay, and if they don’t feel safe, they go.” The idea may be simple, but the process by which people reach that feeling is complex. 31
different reaction than the “almost” information. People who knew their neighbors had experienced damage felt less safe and were more likely to evacuate from a hurricane. One little piece of information made all the difference in the world, Tinsley says. Again, the statistical probability of damage to people and their property was the same; only the perception of that probability changed. Government agencies that deal with disasters are trying to understand and influence people’s evacuation decisions. They want to help people in the most danger reach the decision to leave. In turn, they want to help people who may be in relatively little danger stay so they don’t clog up the roads. In other words, helping people decide whether to stay or go is about more than understanding behavior; in the face of a natural disaster, it may save lives.
In research related to hurricanes, DillonMerrill and Tinsley seek to understand why people evacuate or stay.
David J. Phillip/AP
A Hammer for Many Nails
Because risk is involved in so many decisions, near-miss research has the potential to reach far beyond space missions and natural disasters. Dillon-Merrill and Tinsley talk about possible applications ranging far and wide. Near-miss information can help explain the current state of the economy, for example, and the behavior of financial institutions that engaged in risky investments. According to these professors, instead of managing risk and averting disaster ahead of time, everyone is looking backward to determine just what happened. Although the research stems from large-scale crises, it also can benefit a manufacturing manager running an assembly line just as much as it can help a financial
In other words, helping people decide whether to stay or go is about more than understanding behavior; in the face of a natural disaster, it may save lives. To explore this process, the two colleagues arranged another set of controlled experiments. The results were similar to those of the NASA study, and they helped the researchers refine the near-miss idea. In a working paper Dillon-Merrill and Tinsley plan to publish, near-misses have evolved into two categories: the “didn’t near-miss” and the “almost near-miss.” 32
In the “didn’t near-miss” scenario presented to study participants, a hurricane had hit their property three times before, but they and their property were safe each time. In the “almost near-miss” scenario, the same was true, but a tree had fallen on their neighbor’s house and produced significant damage. The “didn’t” information produced a
manager or a small-business owner. With the right understanding of near-misses, the researchers believe they can teach everyone to make better decisions in the face of risk. “We think it has applications just about everywhere,” Tinsley says, “but of course that’s because we have a hammer now, so everything is a nail.” w msb.georgetown.edu
ALUMNINotes BSBA Class of 1973
Joe David Berg retired Feb. 2 from
the U.S. House of Representatives, where he had served since 1977. Berg worked under the chief administrative officer at House Information Resources as a senior systems engineer providing technical support. He has been accepted into a training program to become a Virginia Master Naturalist and plans to enjoy gardening, bird-watching, photography, and outdoor activities. Berg lives with his wife, Nadine (Reamy) (SFS ’75), in Arlington, Va. BSBA Class of 1985 Michael Rachap founded the
Atlanta-based company Readeez, which makes “edutainment” videos for children, in 2005. In October 2008, it released its first product: a DVD titled Readeez Volume One. A “readee” is a short film, about a minute long, that uses synchronized video and audio to teach preschoolers how to read. The company is seeking international distribution. MBA Class of 1986 Ivy Cohen’s firm, Ivy Cohen Cor-
porate Communications, enters its ninth year of helping multinational and U.S. companies build their reputations through high-impact strategic marketing, media relations, and crisis communications campaigns. In 2008, ICCC created the first-of-its-kind College Partnership Program with low-income Bensonhurst elementary school PS 247 in Brooklyn, N.Y. Since then,
15 colleges from the Northeast have engaged with the K–5 student body to make college education part of their future plans.
changing macroeconomic conditions. Darquea and his wife, Paola, have three children: Gustavo, 11; Santiago, 8; and Sergio, 6.
BSBA Class of 1989
MBA Class of 1996
Nick McCormick published a
Andrew Sachs founded Sachs
book called Lead Well and Prosper: 15 Successful Strategies for Becoming a Good Manager. The book is a return to the fundamentals of management and leadership told in a humorous, edgy, and enlightening way. McCormick is a practice manager for CAI, an IT services firm. He lives with his wife and three children in Downingtown, Pa.
Capital in 2007, a private equity fund that invests in private operating companies in the mid-Atlantic region. He lives in Potomac, Md., with his wife, two children, and dog.
MBA Class of 1991 Bob Karig’s second book, Coal
Cars:The First Three Hundred Years, was published by the University of Scranton Press in December 2007. The book traces the history and evolution of coal cars from their earliest use in England through the end of the steam era on American railroads.
CEO of Noblis in October 2007. The Falls Church, Va., science, technology, and strategy consulting firm works on some of the nation’s most complex issues in health care, climate change, national security, transportation, and telecommunications. Joanne Hannafin chaired the third
annual Strollathon this past fall in Fairfax, Va., to benefit the Interna-
MBA Class of 1997 Karen Schroeder works at IBM as
a senior managing consultant in public-sector financial management practice. She has worked with the U.S. Department of Justice on its unified financial management system and now works with the U.S. Coast Guard on its financial systems segment architecture. Mike Blake became director of val-
uation services at Habif, Arogeti & Wynne LLP in Atlanta on March 2. He also has co-founded nonprofit StartupLounge.com in Atlanta to help early-stage investors and ventures connect with one another.
tional Rett Syndrome Foundation. Started in honor of her daughter, Claire, the event raises funds for Rett Syndrome research. Hannafin is grateful to her fellow IEMBA 3s who have generously supported the event as part of team “Hoyas for Claire.” Hannafin is a corporate finance and accounting consultant. Ivo Maric became an American
citizen in June 2008.
Raj Patel lives in Dubai and serves
as director of IT and innovation technology for Omniyat Properties, one of the city’s largest real estate developers. The firm’s projects include the technologically advanced apartment building called the Pad and the office tower Opus. MBA Class of 1995 Gustavo A. Darquea has been
leading Trebol Verde, a subsidiary of Cateringecuador, the largest food service solutions company in Ecuador, for seven years. The company serves more than 50,000 meals per day, catering to clients in business and industry, health and education, and remote locations. Darquea, who graduated with a focus on corporate finance, is constantly translating strategy learned at Georgetown into action in a country with challenging and
Georgetown University McDonough School of Business
Phil Cefaratti was running for City
T.C. Mullany and his wife,
Council in Alexandria, Va., at press time. He lives in Alexandria with his wife, former Redskinette Deb Antonini-Cefaratti, and her three children.
Elizabeth, started a small software development and consulting company, 3SigmaSoftware.com, in 2003 to help facilitate delivery of services by federal Women, Infants, and Children (WIC) programs. The program is available in all 50 states and in 33 Indian tribal organizations.
IEMBA 3 Class of 1998 Kimberly Higgins Deobald works
at IBM as a software business unit executive and is responsible for all software sales for civilian agencies and Department of Homeland Security agencies. She works on new initiatives to transform government, including cyber security, dynamic infrastructure, Smarter Planet, enterprise asset management, collaboration/social networking, and document/content management. Amr ElSawy became president and
After 15 years of marriage, Anna and Alan Li are expecting their first child in July. Last year, Alan became vice president of business development of AOL’s mobile advertising business, the same role he previously held at a venture capital–funded company based in San Francisco.
Share your news! Send an e-mail to alumniclass notes@georgetown.edu
33
ALUMNINotes MBA Class of 1999 Chuchi Arevalo is a manager in the
advisory practice of PricewaterhouseCoopers in Washington, D.C. His clients include large financial firms and leading international financial institutions. He lives in Arlington, Va., with his wife, Michelle; two sons, Tate, 10, and Chase, 7; and English mastiff, Bear. Arevalo volunteers as a youth basketball coach for Arlington County.
Ed Rogers sends his greetings from
Tokyo, where he has lived with his wife, Betsy, since 2001. They were married in 2002 and have three children: Eddie, 6; Wyatt, 4; and Maya, 2. Their children go to Japanese public school, and their 6-year-old speaks flawless Japanese. In early 2006, Rogers left Deutsche Bank to become an independent professional money manager. He started Wolver Hill Asset Management with his partners, and they launched their first product, the Wolver Hill Japan Fund of Hedge Funds, in October 2006.
Alumnus Appointed to the White House
Peter M. Rogoff (MBA ’01) has been appointed administrator at the Federal Transit Administration, U.S. Department of Transportation. Rogoff has served for 22 years on the staff of the Senate Appropriations Committee, including 14 years as the democratic staff director of its Transportation Subcommittee. Rogoff is an acknowledged expert in federal infrastructure budgeting and finance and was instrumental in establishing new user-fee regimes to finance expanded security measures following the attacks of Sept. 11, 2001. He has played a key role in advising policymakers on the operating and capital needs of Amtrak and has been influential in overseeing and reforming troubled procurements in the Federal Aviation Administration, Coast Guard, Federal Transit Administration, and Federal Highway Administration. He was the principal staff strategist for both the .08 blood alcohol content law and the youth drunk driving “zero tolerance” law.
MBA Class of 2003 Lindsay Stroud and Shannon Delany are engaged.
MBA Class of 2001 MBA Class of 2004 Lynn Metzger Coulter and her hus-
band, Mark, welcomed their first child, Evan Kent, on Feb. 10. David Johnson Huatao and Nancy Bao had their
third child, Mindy, on Feb. 23. Myles, 4, and Mia, 2.5, are crazy about their new sister. Lisa Kleinknecht Canty and her
husband, Paul, are expecting their first child in August. She continues as president at Kleinknecht Electric Company (KEC), a New York City union electrical contractor. KEC is one of the 25 largest Women’s Business Enterprise–certified contractors in the New York City area. Current projects include renovating the New York University Stern School of Business building and Grey Advertising. Kathy Robins accepted an offer
from Barclays Capital after graduation. After four years at Barclays in New York City and London, she returned to asset management, strategy, and product management positions. In 2007, she found herself among the laid-off NYC talent pool and spent the following year interviewing. In 2009, Robins and her sister started Chyten Tutors and Test Preparation in Pennington, N.J.
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Alexander Smouha and his wife,
Naomi, announce the birth of their son, Jackson, in February. All three are in good health. MBA Class of 2002
and his wife, Alexandra Johnson (Law ’05), had their first baby girl, Lily Maine, on Dec. 26, 2008. His company, Atlas Digital Solutions, which he started with his partner in 2005, is progressing well, despite the tough economy.
Sam Robfogel and his wife, Elea-
nor, welcomed their first child, Esther, in January. Robfogel is director of International Initiatives in Georgetown University’s Office of the Provost, where he develops new international scholarships and assists the faculty in launching new programs with foreign institutions. He also opened Georgetown’s first liaison office in China. Shana Levitt has worked at The
Nielsen Company for more than four years, managing the Kraft Refreshment Beverage business, which consists of Crystal Light, Kool-Aid, Country Time, Tang, and Capri Sun. She lives in Norwalk, Conn., and was recently engaged.
strategy and operations practice in December 2008. He works primarily with Fortune 500 clients in cost-reduction efforts focused on sourcing and procurement, as well as business process outsourcing advisory work. Kevin Tomlinson received the best
Christmas present ever — the delivery of twins Finley Brook and Clara McKee at 1:22 a.m. and 1:23 a.m., respectively, on Christmas morning 2008. With daughter Tatum now 22 months old, things are busy at the Tomlinson household. Lea Kirkwood had quite a year in
2008. In March, she was promoted to lieutenant colonel; in April, she got engaged to Yorkshire man Drew Raw at the Pantheon in Rome; on July 26, they quietly got married in Cambridge, Mass.; and in August, she took command of the 422 Air Base Squadron. Patrick McGinnis continues to
work for the Cerner Corporation as chief medical officer, and last year he was promoted to full colonel in the USAF Reserve. Amy Appleby got engaged in JanuMary Jo Slidell, her husband,
Duncan, and their 3-year-old twins, Hallie and John, welcomed a new baby, Anna MacFarlane, on Oct. 11, 2008. The family lives in Bethesda, Md. IEMBA 9 Class of 2004 Timothy Yoo was promoted to
director in Archstone Consulting’s
ary to Eric Troop, who grew up in Pennsylvania and works in biotechnology. The two are planning their “I do’s” for October. Kevin and Patty Hoder welcomed
their second child, Ian, on Feb. 27. Big brother John seems to approve. Kevin started a new job with McLaren Inc. in March, and Patty continues to work at Intel.
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PROFILE
Gaining Momentum
W
Georgetown University McDonough School of Business
Laura Sikes
ith twins at home and a husband also “A lot of times, HR working full time, Jennifer Folsom professionals would just (MBA ’02) had a hard time juggling say, ‘I think it’s great, and the often 60-hour workweek required I’m a mom, but we don’t of her at consulting powerhouse do part time,’ and that BearingPoint. was it,” Folsom says. “Our twins were both 4 at the “The door was shut. So I time, and we realized that they needed a lot more of us than we had to learn the hard way that if they aren’t biting, we’re moving on.” were giving them, especially in that time of their development,” says Momentum also educates and trains women wishing to re-enter the Folsom, 34, of that chapter in her life, about three years ago. professional market who have taken a break from the working world for Folsom was unable to negotiate a part-time arrangement with the a few years. The firm connects them with career coaches and stylists. company and realized she needed to make a switch. Otherwise, she Today, Folsom is trying to live Momentum’s own business model would end up missing out on key moments in her children’s lives, and working a “flexible full-time” schedule. Five days a week, Folsom from sports to volunteering in the classroom. pitches new clients about the Momentum concept. She also follows Folsom worked freelance positions for a while until she reconup with candidates and leads. But most important, she’s there to see nected with a former college classmate from Randolph-Macon her twins off the bus from school and spend time with her 1-year-old. College, Whitney Forstner, and Forstner’s business partner, Tanya She’s also able to help with homework, fix dinner, and put the children Cummings. Folsom helped the two develop and launch Momentum to bed — simple but essential activities she otherwise would not be Resources, a boutique staffing firm that helps women find part-time able to do. and flexible professional work. “My hope is that we’ll prove once and for all that part-time and Forstner and Cummings had the original idea, but Folsom wrote flexible work arrangements are a really smart way for employers to and implemented a business plan and strategy for succeeding in the retain top talent,” Folsom says. “These women, and some dads, are Washington, D.C., market. She also evaluated a plan for partnerproving that it works, and that will revolutionize the work force in five ships with prospective clients and candidates, as well as created a to 10 years.” — Meredith Stanton corporate blog and social media strategy. As director for Momentum, Folsom now interviews clients and candidates for positions daily, ensuring that it places women in jobs that are the “right fit, not the next fit,” she says. She fills positions with nonprofit and for-profit organizations across varied industries. Candidates range from moms to retired women who seek to return to work part-time. “We’ve gotten a lot of résumés recently from people whose 401(k)s have crashed while other costs of living are rising,” Folsom says. “That’s not a niche we saw coming, but we’re able to fill it.” Employers willing to offer flexible and parttime jobs also see the benefit, Folsom says. They can hire experienced professionals to Working mother Jennifer take on tasks as needed without committing Folsom knows the to a full-time salary. Still, not every employer is importance of flexible willing to consider part-time or flexible work for full-time work. its employees.
35
pany called Customer Chemistry. His classmate David Rook helped with marketing for a few months. Checco sold the company in July with the help of classmates John Stroud and Jason Ettinger. He is staying on with the new company and is enjoying the learning experience.
MBA Class of 2005 Brian Jennaro and Kate Joslyn
(MBA ’06) married at the Dahlgren Chapel on Georgetown’s campus on Sept. 27, 2008. IEMBA 10 Class of 2005 Todd Barnum was recently married
and moved to Buffalo, N.Y., to be closer to his family. Before moving north, he worked at classmate Dan Berkon’s company, Culmen International, for more than a year as a project manager and strategic adviser. Daniel Berkon started his own
company, Culmen International, in the last months of the IEMBA program to provide management and technical expertise to the U.S. government for international security and logistics programs. Berkon and his wife have four kids, ages 1–15.
Christine Cox lives in Colorado.
She recently went to Colombia for classmate Adriana Nino’s son’s baptism. Cox is the godmother. Scott East started mSights Inc.,
and invited classmate and residency teammate Fabrice Martin to be his business partner and chief operating officer. East and Martin were hired by classmate Dan Berkon’s company, Culmen International, to develop a strategic reporting Web application. East and Holley recently added a second child to the family. Melanie El-Sabaawi stepped down
as senior vice president at Callahan & Associates to help her husband start his international private practice. The couple recently purchased a house in Italy, which, of course, everyone is invited to.
Lee Bodner leads a new nonprofit
organization called EcoAmerica as executive director. He previously served as an organizer at MoveOn. org. Jennifer Boettcher still works at
Georgetown University, reliving the IEMBA experience year after year with each new class of students. She and Ken live in Laurel, Md. Richard Butcher recently mar-
ried and went on a months-long honeymoon around the world. Upon the couple’s return, Butcher was asked to take on the chief of staff position for Rep. Diane Watson (D-Calif.), serving the 33rd district. Butcher and his wife have bought their first house on Capitol Hill.
36
Jason Ettinger is still at Booz Allen
Hamilton, but runs a merger and acquisition company with classmate John Stroud. Ettinger and Stroud helped with the sale of classmate Chris Checco’s company. Ettinger and his wife have three children, the youngest of whom turned 3 in April. Ettinger’s wife was recently featured in Newsweek and Washingtonian for her accomplishments at Kipp, a charter school in D.C. Jeremy Finn is a managing direc-
tor at Fidelity Investments in Boston. His wife and three children are contemplating moving to the suburbs and leaving behind their two-bedroom apartment in the heart of Boston, less than a mile from work.
msb.georgetown.edu
Bruce Cook
Chris Checco started his own com-
ebrated Thanksgiving 2008 by bringing home their first child, Cassidy Brooke, from the hospital. Cassidy was born Nov. 25, 2008, at Georgetown University Hospital.
The Georgetown University McDonough School of Business alumni community, as well as Georgetown alumni with an interest in the McDonough School, met at three separate business networking events this spring. A gathering on March 24 drew close to 100 alumni to the Fairmont Hotel on the top of Nob Hill in San Francisco. G. Doug Dillard (BSBA ’93), managing partner and portfolio manager at Standard Pacific, and Neil Ashe (BSBA ’90), president of CBS InteracMarch 24 in San Francisco: Martin Doyle tive, spoke on the topic (MBA ’02), Ian Sims (MBA ’06), Dean George “Business, Innovation, Daly, Betsy Eshoei (MBA ’06), and Garrett and the New Reality.” The Vygantas (MBA ’04, MD ’04). lively discussion covered the influence of China on West Coast business and the concept of “keyboardready” projects as compared to “shovel-ready.” The following day, the Georgetown McDonough School of Business, with the support of the Georgetown University Alumni Association, hosted a full house of more than March 25 in Los Angeles: Slade Smith 150 Georgetown alumni (BSBA ’06), Reagan Smith (BSBA ’08), at the Beverly Hilton in Brittany Basset (BSBA ’08), and Christine Los Angeles. Greg Foster Jahina (BSBA ’06). (BSBA ’94), chairman and president of Filmed Entertainment, IMAX, and Juliana Jaoudi (MBA ’96), vice president of sales at latimes.com, shared their personal stories on the power of the Georgetown business network. A sold-out gathering in New York City on April 15 took place at the historic Time-Life Building. A panel April 15 in New York: Palden Namgyal (C ’86), of alumni spoke to the senior managing director at Atlas Strategic approximately 200 attendAdvisors LLC; Ed Finneran (BSBA ’77), ing alumni on the topic director of marketing at Brigade Capital; and “Managing Your Career J. Christopher Hoeffel (BSBA ’83), managing in Times of Crisis.” director at Investcorp International Inc. J. Christopher Hoeffel (BSBA ’83), managing director at Investcorp International Inc., Ed Finneran (BSBA ’77), director of marketing at Brigade Capital, and Palden Namgyal (C ’86), senior managing director at Atlas Strategic Advisors LLC, talked about their experiences and gave straightforward advice on career choices, the value of integrity, and the future of financial services.
Reed Hutchinson
Kathleen and Mark Wolf cel-
The Power of Alumni Networking
Annemarie Poyo Furlong
ALUMNINotes
ALUMNINotes
Engagement Board Offers Alumni More Ways to Get Involved
Georgetown University’s McDonough School of Business is organizing its first MBA Alumni Engagement Board, which is scheduled to launch this fall. Spearheaded by Michael Havard (MBA ’89) and Director of Alumni Affairs Anne Jones, the Alumni Engagement Board will draw on a strong network of 18,000 accomplished alumni who span the globe and several key industries. “So many of our alumni are interested in getting involved in the McDonough School of Business’ initiatives and ensuring that the school and its alumni continue to be successful,” explained We envision Jones. “We envision the the board as a results- board as oriented a resultsgroup that oriented will actively group that support the will actively McDonough support the School of McDonough Business. School of — Anne Jones Business.” The Alumni Engagement Board will leverage the wisdom, energy, and commitment of graduates in the areas of career placement and recruitment, networking, admissions, brand awareness, development and fundraising, and communication. Aside from generating an initial roster of board members, the organizing committee also will hold focus groups with alumni throughout the summer to further develop the board’s mission and vision. Alumni are encouraged to participate by exploring volunteer opportunities and sharing their thoughts and suggestions through the Alumni Engagement Board survey, which can be found on msb.georgetown. edu/alumni. The deadline for the survey is June 30, 2009.
“
”
Gary Gadson recently was pro-
moted to director at AT&T Inc. Gadson is concerned about his neighborhood now that classmate Eric Kessler has moved in and their daughters share a preschool class. Deena Gift Fox married and
moved to Michigan shortly after graduation. Fox is a project manager at Rossetti, an architecture and planning company that encourages employees to put family first and work second. Fox and her husband recently purchased their first home in a suburb of Detroit.
classmate Eric Kessler at Arabella Advisors as the chief operating officer.
a company that will require less travel so she can spend more time with her family.
Eric Kessler started Arabella
Todd Palmer has completed his
Advisors, a philanthropic investment advisory firm, shortly after graduating. The organization grew rapidly and opened offices in D.C., Chicago, and New York.
work at Genworth Financial as the managing director of global product development. He now is working independently and traveling extensively.
Andrei Lavrov is president and
Huong Pham left the telecom
CEO of LATISTA Technologies Inc., which provides mobile enterprise field operations and quality management software for capital projects.
business and now is working at the corporate headquarters of the AES Corporation, a global power company based in Arlington, Va. She and her husband have traveled to Germany and Dubai, and she highly recommends Dubai for the next IEMBA international residency.
Michelle Lee has a new son. She Arun Gopalaswarmy returned
home to India to be with his family. He says his Georgetown MBA provides him tremendous benefits in India.
went back to China during the Olympics and hosted classmate Richard Butcher there. Lee and her family recently returned from a trip to Barcelona, Spain.
Ajay Gupta continues to grow and
Fabrice Martin teamed up with
adapt his company, GSecurity, an IT security and green technology firm with clients in a broad range of industries: government, financial services, health care, Fortune 500, education, and legal.
Scott East to start mSights Inc. shortly after graduation. Martin is the chief operating officer and manages the product development performed offshore in Mexico, which allows him to see family and friends back in Mexico.
David Hardwick and his wife
and child moved from the D.C. area after 12 years of residency to Maplewood, N.J., to be closer to family. Hardwick is a solution architect with Fry Consulting, which was placed in the top leader quadrant by Forrester Research for e-Commerce Software and Service. Hardwick also is helping a local wrestling league as a volunteer coach. Michael Johnson is the regional
chief of finance for Eurasia Partners. He had been working in the country of Georgia, but moved to neighboring Armenia due to security concerns. While helping people in Armenia, Azerbaijan, and Georgia, Johnson met a woman who swept him off his feet. They were recently married. Brian Kathman sold his com-
pany, Hook Mobile, and joined
Georgetown University McDonough School of Business
Brenda Quiroz-Maday’s husband,
Brian, graduated as an IEMBA 13 while she raised their twins. She continues to run the Small Business Development Center in Alexandria, Va. In their free time, she and her husband created a business plan to use a new plant to create ethanol. They submitted their business plan to an international competition and have advanced to the final round.
Tyler Moynihan and his wife
moved to the West Coast shortly after graduation after his wife got a job with Microsoft. Moynihan transitioned from AOL to T-Mobile when he moved to Seattle, but now he enjoys life at a startup company that works with mobile mapping technologies. Adriana Nino is back from Martin-
ique, where she worked as project manager for a French Caribbean project and knew it would be a challenge when she realized there was no direct translation for the word “deadline.” Adriana has two children. Mohana Opesh is back in the
D.C. area after working internationally for the past three and a half years. She still travels regularly and has houses in India and Fairfax, Va. She seeks a role at
Chris Ramsey is executive vice
president at LATISTA Technologies Inc., and manages the company’s sales activities. Ramsey was hired by Andrei Lavrov, an IEMBA classmate and president of LATISTA. Erika Rhoades is engaged. She con-
tinues her career at the World Bank as a senior financial officer in the International Finance Corporation. Dave Rook has left AOL after eight
years, last serving as a director of brand marketing, to become general manager of the consumer media division at Hanley Wood LLC, one of the nation’s leading B-to-B and B-to-C media companies. George Salamie is vice president of
global sales at Anue Systems and is building a global distribution
37
ALUMNINotes channel and operations center for a new product. Jan Smilek is chief accounting
officer and controller at Sucampo Pharmaceuticals in Bethesda, Md. Smilek joined the company in February 2008 as vice president of finance and corporate controller.
his wife, Emily. They recently enjoyed a holiday family reunion in Beaver Creek, Colo., and celebrated their first anniversary in St. Michaels, Md., at the end of March. Celeste Diaz Ferraro was hired as a
dresser of the IEMBA Xs — behind Gary Gadson, of course. Stroud recently joined classmate Jason Ettinger as a director at Aktivist Finance, a merger and acquisition firm specializing in emerging markets.
professor of international business and entrepreneurship in the MBA program at St. Mary’s University in San Antonio. She is growing her management consulting practice working with socially and environmentally responsible microenterprises, serving on volunteer boards, and playing with her new Rottweiler puppy.
Obinna Squires joins the rest of
John Gray has been working as
the class in wishing Ilkka a speedy recovery. daughter. Her family now resides in Ann Arbor, Mich. Vines is working for a startup biofuel company as a strategic adviser.
project controls manager on a Bechtel project in Tbilisi, Georgia, a great place to work where the food is fantastic and the wine is plentiful. He hopes to head home soon, before the snow melts and the Russians start coming over the border again.
Marc Waggener still works in the
Susan Payne and her husband, Kyle,
auto industry in Detroit. He enjoys testing the maximum speed on American muscle cars when he is not practicing martial arts.
have had a busy year: new jobs, a new baby, and marriage. Ethan Joseph Payne Stokes was born Aug. 2, 2008, at 9 pounds, 5 ounces. Payne recently joined the Georgetown University Medical Center as deputy director of Web strategy, where she is responsible for 40+ Web sites, including the Lombardi and the School of Medicine.
John Stroud still is the second-best
Chani Vines is married and has a
Tim Winter still peddles petro-
leum out of Annapolis, Md. In his spare time, he bumps around in the wild blue yonder in the Navy Reserves. He currently resides in Annapolis with his wife, Julie, and three kids. IEMBA 11 Class of 2006 Duane Deason is president of The
Efficacy Group, a firm focusing almost exclusively on offering cost-management services to clients in the D.C. metropolitan area. He lives with his wife and son in Alexandria, Va. Deason spends most of his spare time wondering why he thought financials were a good buy in November 2008. Webb Dryfoos is a director of new
product development at NeuStar and lives in Georgetown with
38
Dan Polk and his wife, Claire, wel-
comed the birth of their first child on Jan. 13. Gabriel Austin Polk was born at 6:22 p.m., weighed 7 pounds, 15 ounces, and measured 21 inches. Mom and baby are doing well. Ada Vaughan has enjoyed lots of
domestic travel with baby Zola, now 17 months, and nanny in tow. She says it was great to see fellow IEMBA 11 Isabelle Leveugle in Jackson Hole, Wyo., this winter. Professionally, she is shifting her schedule at Allegro to four days per week so she may pursue a new business endeavor.
Hoyas Helping Hoyas: Young Alumni Program
From New York and Dubai to London and Tokyo, the Georgetown University McDonough School of Business alumni network spans the world’s leading financial centers and an array of key industries. “The Georgetown network is well placed and very tightly connected,” explains Ellen Bates of the Young Alumni Mentoring Program (YAMP). “And Hoyas are extremely helpful and responsive to other Hoyas.” Established in 2007 and overseen by Professor Lynn Doran and outgoing Alumni Program Chairman Jim Gregoire (BSBA ’04), YAMP connects undergraduate students with successful alumni and provides students and mentors opportunities to learn from each other via social gatherings, workshops, and roundtable discussions. Entrance into the program is competitive and based on a student’s academic record and leadership potential. Currently, more than 30 mentors from companies such as MTV Networks, Booz Allen Hamilton, IBM Consulting, and IMG Group coach 120 Georgetown McDonough School of Business students on how to succeed in the business world.
Young Alumni Mentor Program’s 2008 Winter Dinner in Copley Formal Lounge
Mentors also share their expertise and experiences with students one on one. Each mentor has up to three mentees, allowing them to develop personal and meaningful relationships tailored to each student’s professional goals. Incoming Alumni Program Co-Chairman Elaine Maslamani (BSBA ’99), manager at KPMG LLP, has given her mentees insights into what to expect in the first five years after business school and which academic experiences best prepare students for a professional career. Junior Andrew Madorsky (BSBA ’10) has learned important lessons from his mentors, Justin Gaither of Merrill Lynch and Kevin DeSanto of KippsDeSanto. “The opportunity to have them make suggestions on my résumé, as well as give me sample interview questions, has been invaluable,” he says. “By interacting with them, I have gotten a great perspective on how to explore various business fields and what I need to be successful in my career.” Tom Raffa (BSBA ’76), founder and president of accounting and technology firm Raffa Corporation, signed on as a mentor because he wanted to give back to his alma mater. “You quickly learn that you get more out of such a program than you feel like you could ever give,” he says. “I have seen at least two generations of students through the program and learned much about their goals, ambitions, and abilities. It has helped me become a better leader and develop friendships with people who are generations apart from me, but very similar in their hopes, experiences, and visions for the future.” YAMP’s successful start has paved the way for more ambitious future plans. New York alumni chairman Stephen McMullin (BSBA ’07) is spearheading efforts to organize a New York City chapter for students interning in the city this summer. The D.C. program also is expanding to provide students with mentors from other areas of expertise, such as the legal industry and the nonprofit sector. “The response from students and mentors has been overwhelming and surpassed our expectations,” Gregoire says. “We’re hoping for even more success in the future.” — Zia Morales
msb.georgetown.edu
PROFILE
Sweet Success
Georgetown University McDonough School of Business
Joshua Roberts
A
sk most college students about their school days, and they’ll regale you with stories about classes, dorm life, and going out on Saturday nights. But for three friends at Georgetown University’s McDonough School of Business, their college years also included building a fully functional — and now expanding—business from the ground up. “We’d been at Georgetown for four years, and we were sick of spending money at Chipotle and Dean and Deluca,” says Nicolas Jammet (BSBA ’07). “We saw no in-between fast-casual concept where you could get a good, healthy meal, inexJonathan Neman, Nathaniel Ru, and pensively and quickly.” Nicolas Jammet Thus, the idea for sweetgreen was born. Pals have opened three Jammet and Nathaniel Ru, now both 23, and sweetgreen Jonathan Neman, 24, got busy during their senior restaurants in the year devising a business plan, finding a location, D.C. area. and putting together the menu for their concept of a casual salad bar and yogurt restaurant in Georgetown. “We saw this empty little green and white house sitting on M Street,” Jammet says. “Jon actually called the landlord, which is Eastbanc, one of the largest building owners in D.C., every day for 30 days. We were seniors, and they didn’t really think we were serious. Finally, they agreed to take the meeting to get us to stop calling them.” From there, sweetgreen moved closer to reality as the partners secured an architect and began testing salad ingredients, dressings, and yogurt varieties. Jammet, whose parents owned several high-end restaurants in New York, is the point person for developing the menu, while Ru (BSBA ’07) and Neman (BSBA ’07) handle construction development and corporate structure. Together, they manage the financing, capital raising, and research into different produce purveyors. Before opening in August 2007, the three devoted several months to testing products in Jammet’s kitchen. The “green” concept extends beyond the restaurant’s salads. sweetgreen is certified by the Green Restaurant Association.
All of the products, from the bowls and dressing cups to the forks and spoons, are biodegradable. The restaurant uses wind power and is designed with reclaimed hickory wood salvaged from a barn in Virginia. “From the beginning, the whole sustainable factor was a big issue for us,” Jammet says. Although students make up about 30 percent of sweetgreen’s business today, young professionals and health-conscious eaters also regularly turn to the tiny eatery — so much so that in April, sweetgreen opened locations in D.C.’s Dupont Circle and Bethesda, Md. The new restaurants have indoor seating and give the team catering capability. In the past couple of months, the team also has been building its frozen-yogurt-to-go business with plans to debut a traveling sweetflow truck. They will outfit the eco-friendly truck with speakers and create a social media component, allowing people to track the truck through the city on Facebook, Twitter, and the iPhone. “We’ve brought this old-school Mr. Softee idea to 2009,” Ru says. Business has been on the upswing. “We’ve learned a lot in about a year,” says Ru. “Everything from our products to the customers we serve — it’s been an incredible journey, and we’ve met so many people.” — Meredith Stanton
39
BusinessSense
The New Washington: Finance and Politics
40
their actions. The regulatory structure failed to monitor the many signs of trouble and risks in the economy. We need a new comprehensive system to oversee our large and complex financial system, an “umbrella” approach capable of identifying and managing systemic risk. This entity should be able to coordinate across regulatory bodies and break down the silos. It must monitor both domestic and foreign markets and address global harmonization and coordination, because capital has no bounds. Our regulatory agencies also need adequate funding to function effectively. But regulators are not the only ones monitoring the financial system and companies. Institutional ownership of corporations has increased significantly, and these institutions have become more active, voting with their “voice” and not simply exiting investments by “voting with their feet.” My own research provides insight. In a study of 23 countries, we find institutional investors play an important role in bringing about improvements in corporate governance at companies around the world. Globally, we find that firms with better governance have higher firm value, and the market rewards them. Therefore, the investment in governance pays off. The 2009 proxy voting season is upon us, and executive compensation will top many agendas. In further research, I will examine the role of institutions in proxy voting on executive compensation issues. In addition to institutions, research analysts, credit rating agencies, and even the media can bring more transparency into our financial system. Our financial system has recently seen major challenges, but we will emerge stronger. Challenging times provide an opportunity to examine and strengthen our systems. In time, the modified capital market system will once again be on track, and I hope Washington’s role in the financial markets will soon be reduced. David Lesh
W
ashington, D.C., is no longer just the political capital of America. It also has been transformed into the financial capital by the current financial crisis. Over a short period of time, some of the nation’s largest financial institutions have ceased to exist (Lehman, Countrywide, WaMu) or have been completely transformed (Fannie Mae, Freddie Mac, AIG, Citi, Goldman Sachs, Morgan Stanley). The credit markets came to a complete halt, with the government becoming the only provider of capital with significant ownership stake in several financial institutions. This financial tsunami has spread around the world and has left no country untouched. For a long time, academics and policymakers will be asking: How did we get here? How do we make sure this does not happen again? The need for revisiting the regulation of our financial markets is quite clear. I believe the issue is not simply more regulation, but more effective regulation. The institutions that got into the deepest trouble — Fannie Mae and Freddie Mac, or Citi — have been some of the most heavily regulated entities. The issue is how to regulate so systemic risk can be understood and managed before it blows up. The issue is how to get away from what I would call the “silo” approach to regulation. We have too many regulatory bodies, each supposedly minding only its own part, and in some cases creating regulatory arbitrage. We also need to examine capital adequacy requirements, standards for loan origination and mortgage financing, the need for increased transparency in innovative and complex new financial products such as credit default swaps, a regulatory scheme for credit rating agencies, and executive compensation. A wellfunctioning real economy cannot exist without a strong banking sector and solid financial markets. The financial markets and the free-enterprise system are built on trust, but at this time confidence in the financial system does not exist. Several of our regulatory bodies have been found lacking in
By Reena Aggarwal, Professor of Finance
Read Professor Aggarwal’s papers at www.msb.edu/faculty/aggarwal msb.georgetown.edu
Georgetown University McDonough School of Business Board of Advisors (2009) Zubaid Ahmad
Jerome J. Claeys, III
Peter W. Henderson, Jr.
Daniel M. McNamara
David K. Reyes
Vice President Standard Chartered Bank
CEO & Chairman Heitman Capital Management
Vice President Bank of America
Managing Director Citi
CEO Reyes Holdings
Joseph Amato
Peter N. Crnkovich
Paul J. Hill
John Maier, II
Charles F. Sarkis
CEO Neuberger Berman LLC
Managing Director Morgan Stanley
President Harvard Development Ltd.
Senior Managing Director FBR Capital Markets
Doreen Amorosa
Alberto de la Cruz
William H. Hoefling
Philip A. Marineau
President & CEO Back Bay Restaurant Group, Inc.
Vice President, Acquisitions American Express
President Coca-Cola PR Bottlers
Former President & CEO Levi Strauss & Co.
William D. Anderson, Jr.
William H. Diamond, Jr.
CEO Financial Resources Elite Agents
Managing Director Goldman, Sachs & Co.
CEO Xradia, Inc.
Lee C. Howley, Jr.
Eric L. Small
James Atwater
Donn C. Dolce
Managing Director-Retired Emerging Market Regional Head Citi
Managing Director Ryan Beck & Company
Senior Vice President UBS Financial Services, Inc.
Ellen Morrell
John Spirtos
Arlen H. Kantarian
Vice President Washington Fine Properties, LLC
Senior Vice President Corporate Development NeuStar
Senior Advisor Miami Dolphins
Robert B. Nolan, Jr.
Thomas T. Stallkamp
Kenneth J. Kencel
Managing Partner Halyard Capital Fund
Industrial Partner Ripplewood Holdings, LLC
Geoffrey A. Oliver
Robert Steers
CEO, Managing Partner Hilltop Advisors, LLC
Chairman Cohen & Steers Capital
Warren Olsen
Marc H. Sulam Hedge Fund Manager Healy Circle Capital
Dewey John Awad
James S. Eisenstein
Managing Director Brookside Capital
Chairman & CEO Optasite, Inc.
W. Robert Berkley, Jr.
John J. Fauth
Sr. Vice President-Specialty Operations W. R. Berkley Corporation
President & CEO Churchill Companies
President/Owner Howley Bread Group
Richard E. Joyce Managing Director Merrill Lynch & Co., Inc.
Lorraine Montero
Ann Misiaszek Sarnoff President Dow Jones Ventures
President & CEO Brooks Investment Corporation
Alfred J. Fisher, III
Chief Executive Officer Churchill Financial Corporation
President Fisher Corporation
Gerard M. Kenny
Michael R. Fisher
President The Kenny Partners
London, England
President Fisher Corporation
Lisa S. Kleinknecht
Chairman & CEO 1st Western Investment Management
Lawrence R. Botel
Robert J. Flanagan
Kleinknecht Electric Company, Inc.
Charles Palmer, III
Managing Partner Joss Realty Partners
Executive Vice President Clark Enterprises, Inc.
Jonathan R. Lynch
Managing General Partner North American Co., LLP
Senior Vice President, Operations Chick Fil-A, Inc.
Robert Bowlin
Christopher P. Franco
Managing Partner CCMP Capital Advisors
Gregory Palmer
Gil Tenzer
President-Retired Sony Music International
President Rock Point Investment Partners
Herbert MacArthur
CEO Remedy Temp
Partner Contrarian Capital Management LLC
Ronald E. Blaylock Managing Partner GenNx360 Capital Partners
Alison Blood-Lohrfink
James Buckley Director Technology, Communication & Media Practice Spencer Stuart
Hon. Richard Fredericks
Mark J. Casella
Principal Gelardin & Co., LLC
Partner PricewaterhouseCoopers LLP
Michelle C. Cherrick Managing Director Consumer Investment Banking Thomas Weisel Partners
Chairman Dionise Capital, Inc.
Jacque P. Gelardin
Carol A. Grefenstette Managing Director Strategic Investment Group
Saadadeen “Saad� Hariri CEO/Board Member Hariri Foundation
Vice President Booz Allen Hamilton
David F. McBride CEO McBride Enterprises
Timothy B. McBride Chairman/CEO McBride Enterprises (N.J.)
William C. McInnes, S.J. Chaplain Boston College
Patricia Mulvaney Pignataro
Timothy Tassopoulos
Michael Todman
Partner PricewaterhouseCoopers LLP
President Whirlpool North America
Wayne C. Plewniak
John F. Vitalo
Managing Director GAMCO Investors, Inc.
Managing Director Absa Capital
Elaine Pochtar
Stanley Wood
Principal Morgan Stanley
President Integrated Business Information Systems, Inc.
Peter Pritchard President Pritchard Industries
Michael G. Psaros Managing Principal KPS Special Situations Funds
Carlos Zalles Chairman & Chief Executive LW Securities LTD
Georgetown
Business McDonough School of Business Georgetown University Office of Marketing and Communications 37th and O Streets, NW Washington, DC 20057
2009 Reunion Weekend May 28–31
Join your classmates and Dean George Daly at the 2009 Reunion Weekend, May 28–31. This year promises to be very special, and if you join us on the Hilltop, you will be among the first to walk the halls of our new building. During Reunion Weekend, you will have access to a multitude of events. We especially hope you will attend the following activities: Friday, May 29 Business, Innovation, and the New Reality: Discussion and Networking, 4–5 p.m. Our talented professors and alumni will hold a discussion about the way business is adapting to meet the challenges of our current market. New Building Open House, 5–8 p.m. Join all McDonough alumni for an evening of cocktails and connecting with your classmates in our dynamic new building. Alumni from all classes are invited. Saturday, May 30 MBA and IEMBA Class Celebration, 7–10 p.m. Alumni from the classes of 1984, 1989, 1994, 1999, and 2004 are invited to dinner on the top floor of the new building for the McDonough School of Business. To sign up for the 2009 Reunion Weekend, go to reunion.georgetown.edu. For more information, go to msb.georgetown.edu/alumni.
See you there!