STELLA MCCARTNEY DEDICATES NEW STORE WINDOW INSTALLATION IN SUPPORT OF PETA AND BATTERSEA DOGS & CATS HOME #STELLAMCCATNEY
LONDON, 2016-Jun-27 — /EPR Retail News/ — As a longtime advocate of animal rights and welfare, Stella McCartney supports PETA and Battersea Dogs & Cats Home through a new dedicated store window installation. Reflecting the theme of her current Autumn 2016 collection, the designer playfully adapts the cheeky cat motif into a graphic neon installation that will now be featured in 19 Stella McCartney freestanding store windows across Europe, USA and Asia.
The Stella McCartney cat installation windows will contain messaging to encourage contributions to the charities and will be on display until the beginning of September, after which they will be donated to both organizations. The donations to Battersea Dogs & Cats Home from the Stella McCartney 2 London stores will go towards the cost of caring for dogs and cats at their 3 locations around the country, while the funds raised for PETA from all Stella McCartney stores worldwide will benefit their campaign to spay and neuter cats. In addition to the neon cat display in the windows; a social media campaign will also be launched to support the initiative with a dedicated hashtag playing off the cat motif #StellaMcCatney.
About Stella McCartney
Stella McCartney is a 50/50 joint venture partnership between Ms. Stella McCartney and Kering established in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand’s ready-to-wear, accessories, lingerie, fragrance, kids and adidas by Stella McCartney collections are available through 47 other free-standing stores including London, New York, Los Angeles, Tokyo, Hong Kong, Paris and Milan as well as around 600 wholesale accounts in key cities worldwide. For more information, please visit www.stellamccartney.com
About PETA
People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world, with more than 5 million members and supporters. PETA works to eliminate animal suffering through public education, cruelty investigations, research, rescue, legislation, celebrity involvement, and protest campaigns. Since 2001, PETA has spayed or neutered 80,000 cats near its Virginia headquarters in efforts to combat the animal overpopulation crisis and overcrowding at shelters. PETA regularly produces creative ads and videos encouraging spaying and neutering, adopting animals from shelters, and treating companion animals like family. For more information, please visit www.peta.org
About Battersea Dogs & Cats Home
Established in 1860, Battersea Dogs & Cats Home aims to never turn away a dog or cat in need of help, caring for them until their owners or loving new homes can be found, no matter how long it takes. Battersea champions and supports vulnerable dogs and cats. For more information, please visit www.battersea.org.uk
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Source: STELLA MCCARTNEY