Date: Friday, 6th April 2018
Time: 11:00 am - 1:00 pm
Venue: JIIF (JITO Incubation & Innovation Foundation), A-201, First Floor, Business Square, Solitaire Park, Chakala, Andheri-East, Mumbai - 400093

Overall Agenda/Schedule:
11am: Introduction of HyperDesTech and speakers
11.15 am: workshop 1
11.45am: Q& A + Discussion
12 pm: Break
12.15: Workshop 2
12.45: Q&A + Discussion
1pm: De- brief and Sign ups
 
Workshop 1: Website and SEO
Lead: Vignesh Prem
Co-Speaker: Sakshi Sakhlecha
 
 Features of a Good Website:
·        Social Media Integration
·        Mobile Friendly Site
·        Clear Navigation
·        Action Buttons & Content
·        Fast Loading Speed- Optimise Data
·        Have Images/Videos of People and Service
·        Service/Product information
·        Easy to Find Contact Information
·        Uniformity in Design
·        A well designed blog and have reader engagement
·        Subscription Invitation
·        Building Customer Database through Interaction
·        User Journey Planning
·        Sales Funnel Planning
·        Built with SEO in mind
·        Monitoring Bounce Rate
 
Workshop 2: Digital Marketing
Lead: Sakshi Sakhlecha
Co- Speaker: Vignesh Prem
 
Why:
• Find new customers
• Optimization of Cost – Traditional vs Digital
• Target Marketing- Geo/Age
• Lead Generation –Sales Funnel
• Campaign Effectiveness through Monitoring KPI
• Spread the word about your products and services
• Brand recognition & Trust
• Advertise your business, products or services
• Create a community and loyal following
• It’s good for SEO

What:
• Review Management for Product Companies
• Reputation Management
• Awareness Campaigns
• Content Creation
• Increase in followers
• Business Page Optimization
• Ad Campaign Management
• Spam monitoring
• Monthly Progress report – ROI Measurement
  
Quick Highlights on:
-        PPC
-        Email Marketing