Square Yards to release game based marketing innovations

Real estate start-up Square Yards has announced the release of its new game based real estate marketing innovation.

Developed by Scapeworks, Square Yards’ full stack technology and marketing company specialising in real estate project marketing, the game based innovation was released in collaboration with Bhutani Alphathum, a Noida based property developer.

‘Where are the words?’

In the game, the players will have to traverse through the animated rooftop pool terrace, the USP of the project and collect the hidden letters of the word ‘Alphathum’ within a definite time frame. There are gift vouchers linked with the quantum of points earned. The game has been digitally designed to give the players a real time feel of the overall project.

Square Yards has also developed 3D Interactive applications which helps the users to navigate through the Sky Park Terrace & the Rooftop Infinity Pool. Potential client/investor can further experience the feel of sky park terrace and infinity pool, the amenities around and also the view the landscape from the top.

The objective of the game and the 3D Interactive is to not only offer an engaging and exciting inspection of the property but to nurture an emotional and meaningful connect with the buyers. “We are continuously pushing the realms of real estate marketing and deploying ground breaking innovation to stand out from the rest; Virtual reality based games could be the next thing for real estate companies to market their properties across different geographies and roll out more engaging campaigns,” said Kanika Gupta Shori, COO and Head of Marketing, Square Yards.

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