PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION- Be the brand´s face and voice, internally and externally, in the Cluster/ Country. Develop and steer the Go-to Market plan for the respective Cluster/ Country in accordance with APAC guidelines. Drive business vertically. Contribute to the development of the APAC Go-to-Market plans and adapt to the needs of the Cluster/ CountryKEY RESPONSIBILITIES- Sharpen the Brand positioning/perception. Strengthen the connection to athletes, consumers, sport stakeholders in the Cluster/ Country- Develop and steer GTM plans by sub brand and/or business units, including account plans by category- Lead and steer the alignment of APAC/local concept priorities, the identification of key business drivers of the Cluster/ Country and the adaptation of APAC concepts to local specifics- Represent the commercial & product needs of the Cluster/ Country to headquarters- Constantly analyze the business performance, identify business opportunities in the Cluster/ Country and initiate action so Cluster/ Country can meet needs of business and KPIs- Lead and steer the range selection process from the APAC range to Cluster/ Country ranges and actively contribute to higher range efficiency- Manage and direct the execution of APAC and local brand and sports marketing strategies/concepts- Drive the SBP process for the Cluster/ Country to ensure alignment between financial targets and GTM strategies- Oversee the budgeting process (in accordance with the SBP) and the MWB spending- Be the communication point between the GM and APAC Head of GTM/Marketing- Manage the team to ensure the Cluster/ Country has the proper tools to implement the GTM strategies successfully and to have the correct level of support during the implementation- Drive consumer/channel matrix management. Manage the team to ensure Cluster/ Country have the proper tools to implement the GTM strategies successfully and have the correct level of support during the implementation- Define organizational structure, set objectives, and manage workloads and results to achieve goals while adopting best practices and achieving continuous process improvement- Ensure high employee engagement at every level through effective motivation, coaching, training, and development of personnel in the teamKPI’S- Net Sales, Net Margin & Contribution- Cost center budget and sales working budget- Receivables, DSO- Inventory, Stock Turn, Working CapitalKEY RELATIONSHIPS- APAC BD- Country BD- Local Sales team (Wholesale and DTC) and Finance- Key account partnersKNOWLEDGE, SKILLS AND ABILITIES- Strong leadership & management skills- Strong communication skills with his/her direct reports, but more importantly, with all the counterparts he/she will have to influence and work with (GTM, Brand Marketing, Sales, Retail, Finance, Operation, RAPCC)  - Strong cross functional experience, across merchandising, marketing, sales and retail, and if possible, Finance- Strong industry knowledge, across divisions—footwear, apparel and accessories—and across all BUs- Expert understanding of local Cluster/ Country´s’ consumers, accounts, economic environment and commercial needs- Strategy – ability to provide input to and implement strategyREQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS- Over 12 years of cross functional experience in merchandising/product, marketing, sales/retail required- Bachelor in related field required, MBA preferred- Previous experience in managing a Regional matrix organization required- Industry experience required