Rototilt embraces the UK market with dedicated company

by Nick Drew | Mon 24 Oct 2016

Rototilt embraces the UK market with dedicated company

Swedish tilt-rotator manufacturer Rototilt has set up a direct company division in the UK as growth in sales of the game changing attachments continue in the UK market.

The new venture is headed in the UK by well-known and respected Sales Manager Malcolm Long who brings with him many years of engineering experience having previously worked for a well-known North East bucket and quick coupler manufacturer. Talking about the new venture Per Vappling, Sales and Marketing Manager at Rototilt Group AB said, “With customer service and supply firmly in the forefront of the strategy, this is a clear statement of the parent companies regard and commitment to current customers and the UK market potential”. per_vappling_malcolm_long_hans_roring

Pictured above left to right: Per Vappling, Malcolm Long, Hans Roring. Per Vappling continued, “We started our journey in the UK two years ago with our appointed distributor Tiltrotators-UK and thanks to Tim Wood and his team we have a solid foundation to build from. Now is the time to continue that journey and take the next step for our organisation, the UK tiltrotator market is currently developing rapidly and Rototilt intends to be a major player.”

Rototilt Ltd will be the focus for all sales, service, parts and support for the extensive Rototilt product range in the UK. Controlled and administered by Rototilt Ltd employees and by utilising strategic local partners, this ensures our current and future customers will experience the quality service you would expect from a direct, factory backed organisation. Making up the team Malcolm Long is joined by Josh Wood and Steve Ormesher, who were both previously with Tiltrotators-UK, to add their previous experience and knowledge of the products and industry. Josh will initially have a dual sales and customer/product support role while Steve will focus on the installation and service functions. Rototilt also confirm that Cullion Plant Services based near Dungannon Northern Ireland are the appointed dealer of Rototilt Ltd for NI & Ireland. Aiden O’Neill of Cullion will also have a service support role into the UK to reinforce our service capabilities. Check out this video featuring our friend and tiltrotator convert Mark Richards in action with his Takeuchi TB175W and Rototilt RT30 with TLE Control System.

Talking about the set up Malcolm Long said, “I see great potential for Rototilt tiltrotators and attachments in the UK, the establishment of the daughter company is a clear statement that Rototilt is here to stay”. “The advantages the tiltrotator has made to the time, safety and efficiency of those operators shrewd enough to have one is staggering – so much so they would never now consider returning to the ‘traditional’ coupler and bucket setup.” “It’s the 30 years of precision engineering at the heart of Rototilt AB in Sweden that sets us apart from others in the market and I look forward to helping our customers profit from the tiltrotator revolution!" concludes Malcolm.

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