Fix the following errors:
Could you please expand on how can companies move away from a silo approach to R&D, and put in place multi-disciplinary teams?
To be able to succeed with defining what to develop and what will be relevant in the future it is critical that companies adopt a process in the Front End where the different disciplines and functions in the organisation take part. The process should include forming a group consisting of representative from Marketing, Sales, Technology, industrialisation, development, production, design, etc… with the main goal to gather Information and Insights, analyse the information and define focus areas or domains that are or will be relevant to the company.
Do you find that you need to connect differently with consumers than in the past and if yes in what ways?
It is important to connect to and understand all the parties in the value chain, from our direct customers to the end users, it is the only way where we can develop products and services that will add value and differentiate our products from the competitors. Each party in the value chain should be approached in a way that is beneficial to them and feel that they are contributing to making better products and services.
How closely do different departments collaborate on innovation?
All the departments representing the different disciplines should be directly involved in defining the focus areas and domains so that we can identify what is relevant and right things to develop. The different departments and disciplines are each an equal partner in a project contributing with their specific knowledge to be able to have a complete and valuable picture of what will the world for our company will look like and hence what will be important and relevant for us to develop and launch.
What are the cross-functional dynamics in your organization?
It is in the intersection of the different disciplines that new innovative solutions will be found. The new products ideas are the results of the interaction between the different disciplines, these dynamics are like the spark plugs in an engine.
What would you like to achieve by attending the 6th Annual Market-Driven Innovation in R&D Conference?
To listen and understand how other companies are solving the issues of what and how to launch new products, the fact of defining the right things to develop and the right way to launch them in the market.
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Learn, explore and unleash your inner chef.
Ahead of the 6th Annual Market-Driven Innovation in R&D Conference, read here the interview with Mr. Michel Sabouné, VP Product Innovation at Velux, regarding the cross-functional dynamics in his organization and how companies can move away from a silo approach to R&D, and put in place multi-disciplinary teams.
Practical Insights From:
Michel Sabouné
VP, Product Innovation
Velux, Denmark
Matthias Berger
Global R&D Strategy Director
Unilever, UK
Carlos Espina
Senior Vice President Research & Development
LafargeHolcim, France
Ernst Hoogenes
Director R&D Europe and Director Business Excellence Europe
Tata Steel, The Netherlands
Lesley-Ann Norcross
Head R&D Planning and Performance
Syngenta, Switzerland
About the conference:
This marcus evans event is designed to bring together leading R&D and Innovation experts from a wide range of companies across Europe to share quality and in-depth case studies on how to adapt to a host of disruptive phenomena, in a climate that has never been as competitive. Delegates will learn how to deliver on R&D and innovation by focusing on cross-functional approaches, where the technology part, and the business and customer sides are coming together. With increased focus on a cross-functional and commercially-minded approach to R&D, we will discuss topics such as how to innovate like a start-up, how to drive a customer-driven innovation programme, how to define R&D KPIs and measure the output. We will explore rapid innovation project management, digital transformation aspects, and how to make open innovation work in B2B. The 6th Annual Market-Driven Innovation in R&D Conference will take place from the 28th until the 30th of November 2016 in Amsterdam, Netherlands.
Copyright © 2016 Marcus Evans. All rights reserved.
Previous Attendees Include
- GE
- Roche Diagnostics
- Esaote
- Vodafone
- Tetra Pak
- Bosal
- Dawn Foods
- Danone Research
- Prayon S.A
- Baxter
- CREAX
About the speaker:
Michel did his undergraduate and graduate studies in Mechanical engineering from Southern Methodist University, Dallas, Texas, USA, He has since then complemented his studies with Management & Leadership (INSEAD. France & IMD Lausanne Switzerland), International Management of technology (Chalmers, Sweden) and an EMBA from Lund School of Economics, Sweden.
M. Sabouné has been working with Innovation, Design and Engineering since 1983 with Texas Instruments, Volvo Car Corporation, Valeo and Outdoor Technology Group, Ericsson Mobile Communication, Sony Ericsson Mobile communications and Tetra Pak Packaging solutions. He joined VELUXA/S in 2016 as VP Product Development and Innovation. In his current position Michel heads the newly formed VELUX Innovation Center responsible for all Product Development activities from Market Insights to Market Launch.
How closely do different departments collaborate on innovation?
An interview with Velux
Michel Sabouné, VP, Product Innovation, Velux
