My name is Phuong Linh Pham, a postgraduate student majoring in Mass Communication Management at Northumbria Newcastle. This survey is formed to seek attitude and cognitive responses of young travellers about Vietnamese tourism promotional campaign and the country as a travel destination. It is constituted of questions that focus on destination branding through perceptual impression, symbolism, brand personality and self-image. You will be watching a short 30-second advertisement of Vietnamese Tourism Ministry about the country and determine whether the experience enhanced your impression about Vietnam as a travel destination.

Your responses will be kept confidential and used for research purpose only. By completing this survey, you have agreed to give permissions for your answers to be collected, analysed and published in my research paper. You have the right to withdraw this survey at any time. This should take no more than 5 minutes of your time.

If you have any questions or concerns about the survey, please do not hesitate to contact me: phuong.pham@northumbria.ac.uk

Thank you!