Your Brand IQ - Q & A for Your Ultimate Brand Guide

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Congratulations, your brand is going to do big things :)

Follow along with the video to fill out the form below. You can open the video in the tab here: submitting the form, with next instructions to finish your brand guide.

Email *

See how the Brand Guide Helped Megan. Megan and I had a call after she had spoken with a designer. She said she was disappointed in her experience because she wasn't guided in WHY the colors, fonts and tone of voice mattered or HOW to align these things with the emotional experience she wants to give her audiences. Now, she has a guide to instruct designers in bringing her vision to life! Listen to Megan tell her story of how the guide helped her brand, Healthy Living.

Brand Style Guide Overview

Follow along with the video below or keep the video open in a new tab on the training page: https://storyspeak.netmake-your-own-brand-guide-2

Read the questions below and take time to answer as honestly and specifically as possible. Be honest with yourself - there is no right or wrong answer here, these are just questions to help you explore your brand identity, i.e. your brand value.

STEP 1: FEEL & THINK LIKE YOUR AUDIENCE

Your brand is most effective when it overlaps with the values of your audience. That's why the first step of establishing your brand identity is knowing who you serve.

1.1 What do you want your visitors to receive from you when they interact with your brand? *

For example, what invisible takeaways: feelings, skill set, mindset, transformation? (Be as specific as possible!) <This is your brand purpose >

1.2 Based on what you want your audience to receive when interacting with you, if your brand were 3 emotions, what would they be? For help, refer to this list of emotions: https://www.hoffmaninstitute.org/wp-content/uploads/Practices-FeelingsSensations.pdf *

(These emotions will determine the colors you choose)

1.3 Use the 3 emotions listed above to choose the color that reflects each emotion. Open the color chart in a new tab for help: http://www.arttherapyblog.com/color-meanings-and-color-symbolism-chart.html *

This will be the color theme of all visual representations of your brand.

1.4 Based on what you want your audience to receive when interacting with you, If your brand could talk, what would it sound like in 3 words? If you need help, refer to this list of words to describe your brand's tone of voice: https://grammar.yourdictionary.com/word-lists/200-words-describe-voice-vivid-ways *

Think about the voices you hear on the radio. If you are a personal brand, describe your voice. For example, are you gentle, sweet, sarcastic, funny or dry?

1.5 What do you want your audience to say about your brand after interacting with it? For example, "wow, that was very helpful" or "wow, I want to take these steps". <These will be your call-to actions> *

1.6 Describe your perfect audience. *

(Values, Mindsets, Ambitions)

1.7 Based on the values, mindset and ambitions of your ideal audience above, how would you describe your brand's personality in 3 words? If you need help, view a list of personality traits here: https://images.app.goo.gl/TguEBFJr3VrrpCdGA *

For example, laid-back, casual, serious, simple, high-maintenance, professional, intense or natural.

1.8 How are you/your brand similar to your ideal audience? *

(Values, Mindsets, Ambitions, Lifestyle, Challenges) <These are your blog and content topics.>

1.9 What differences may you have with your perfect audience? *

(Lifestyle & Challenges) <Where do we overlap in these differences? How do these differences serve each other?>

1.10 Describe your least ideal audience. *

(Values, Mindsets, Ambitions) <If you find your content attracting this type of audience, you know the content is misrepresenting your audience and brand and can correct it>

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