Smart Cars for Smart People
Dear Participant,

We are a group of two students, pursuing an Executive MBA from Lahore University of Management Sciences (LUMS).  As part of our Final Project, we are conducting research relating to internet service providers and the car manufacturing industry. We aim to measure your interest in WiFi-enabled cars in Pakistan.

With the rise of the internet, the use of technology has increased drastically. Globally, the demand of internet connectivity in the cars is increasing at a very high speed. This survey is developed to address some questions regarding public acceptance of various in-built systems and features in the cars.

The survey has been divided into the following four sections:

I. Internet and its usage
II. Cars and its features you are currently using
III. Features of WiFi enabled cars you would be interested in
IV. Demographics

All the questions are purely for the purpose of research. Similarly, the final section of the survey, demographics, will help us gain deeper insight into how user experiences vary depending on age, gender, income and occupation. The information you provide will help us identify what is needed to make positive changes in internet service providers and car manufacturing industry.

The survey will take about 10 to 15 minutes to complete. Your responses will remain anonymous and the highest level of confidentiality will be observed. Therefore, you are encouraged to answer as honestly as you can. Thanking you for your participation!

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Section 1 : INTERNET AND ITS USAGE
1. Do you have access to the Internet at HOME (via any device, e.g. Computer, Laptop, Mobile etc)? IF YES, do you personally use the Internet at Home? *
2. Internet is becoming a necessity of life and people use it everywhere. We would like to know if you USE the Internet anywhere else other than your Home? IF YES, where is that? (You can select multiple options) *
Required
3. How much Time do you spend on Internet usually in a day? *
4. How much Amount do you spend on Internet in a month? *
5. People use internet for many reasons. We would like to know for what purpose you use the internet? (You may select multiple options and if you don’t use internet you can select last option) *
Required
6. There are many Internet Service Providers. Which type of Internet services do you have? (You may select multiple options) *
Required
7. If you access Internet using Mobile Data then mention your Mobile Network. In case of multiple networks just mention your main network which you mostly use. *
8. Do you use below listed PTCL SERVICES? If NO, are you interested in using it? (Select ONE option against each Service). *
Yes - I use it
No – But I am Interested
No – and Not Interested
Don’t know about it
PTCL Landline
PTCL Broadband (DSL)
PTCL Smart TV / IPTV
PTCL Wireless Internet (EVO, Charji)
PTCL Digital Content (Netflix, iflix)
PTCL Smart Link App
PTCL EVO C@RFI
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