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IMPORTANT NOTE ON RECEIVING THE CHEATSHEET:
You will receive the cheatsheet via email from
brands@justsayhey.co with the subject 'Influencer Marketing Cheatsheet'. Be sure to check other folders like promotions / junk / spam as everyone's email filtering varies.
THE CHEATSHEET INCLUDES:
- Why influencer marketing is important
- How to reverse engineer your goals to achieve the results you want.
- How to create a successful influencer marketing campaign
- How to brief an influencer
- How much influencers cost
- How to do it without a budget
- Understanding your ideal customer
- What creates 'influence'
- How to find the right influencer for your brand
- Hard vs soft metrics for analysis
- Pro's and Con's of Macro vs Micro influencers
- How to manually find influencers (the slow way)
- How to find influencers the fast way
- How to reach out to an influencer (including sample outreach email)
- Campaign workflow
- Following up
- Tracking
- ROI analysis
** NEWLY UPDATED WITH DROP BOTTLE MICRO INFLUENCER ACQUISITION FLOW TEMPLATE **