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Client Qualification Form
Please fill out this questionnaire to see how your brand is or isn't working for you and how Optimal Octopus can help.
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Email
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Your email
What is your business?
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Your answer
Please list your social media handles (@xyz) and platform (e.g. Instagram):
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Your answer
Can you describe your brand in eight (8) words or less? And if so, what are they?
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Your answer
What three songs describe your brand and why?
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Your answer
What is your industry and how does your product/service help your customer?
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Your answer
What are the values/attributes of your business? (e.g. Personal. Intimate. Excellence. Authority. Fun. Value for Money. Innovative. Quirky. Professional.)
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Your answer
What can people expect when they interact with your business? What compelling benefits can you offer? What promises and guarantees do you provide? (e.g. Speed, consistency, savings, fast turn-around, comprehensive process, professionalism.)
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Your answer
What demand are you meeting? What need are you fulfilling? What are you selling? (Literal: e.g. Cupcakes; Emotional: e.g. Joy)
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Your answer
List five (5) things about your brand(s) that must be communicated to your audience.
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Your answer
Do you currently have a color palette/theme for your business? Why were they selected?
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Your answer
What can you use to make you stand out? Words, stories, images, presentations, interviews, or videos?
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Your answer
Who is your ideal customer and why do you enjoy doing business with them?
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Your answer
What three shows does your ideal customer watch? (You can enter N/A if choose not to answer.)
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Your answer
What are your plans for your business in 5 years?
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Your answer
What type of services are you looking for?
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Content Creation
Copy Writing
Graphic Design
Video Editing
Social Media Management
Other:
Required
Explain why you need this service or services?
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Your answer
What is your budget for services:
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Choose
$650-1,500
$1,500-3,000
$1,500-$3,000
$3,000+
What is your goal with social media? (i.e. brand awareness, engagement, content curation, grow followers, etc)
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Your answer
What are your goals for your business this year? (e.g.: World-wide domination, become the leading go-to in your industry within your local area, have 2,000 people on your subscriber list, over $1 million in sales.)
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Your answer
Anything else you'd like to add about yourself?
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Your answer
Thank you for answering these questions! We'll be sure to respond within 24-48hrs on whether or not we're the right fit for collaboration.
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