Feedbacks on Cordon Bleu Extra digital approaches

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Idea 3 / X-ray of lights

What is in your luggage reveals a lot about you. Everytime you travel, the airport scanner operator gets a quick look to who you are. What if he does it with Martell Cordon Bleu Extra bottle ? What kind of extra-ordinary ingredients are hidden in the bottle ?

Rate its creativity level

not creative enough

very creative

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Rate its consistency with brand image and values

not consistent enough

totally consistent

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Rate its consistency with key visual

too far from original idea and visuals

totally consistent

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Rate its affinity with Martell's target and audience

not close enough

totally in affinity with

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Your general opinion

I'm not tottaly convinced

I like it very much

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Do you think this approach must be reworked ?

No need, it's perfect like that. Time to detail it.

No, it's not strong enough

Yes, it's interesting.

Clear selection

If yes, on which specific points ?

Anything to add ?

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