April 11, 2017 | 12:30 to 5:00 p.m. (Lunch provided)
One Arts Plaza Conference Center
1722 Routh Street, First Floor
Dallas, TX 75201

After two decades of foundation-funded audience development initiatives and countless marketing, education and programming experiments, rates of public participation in live performing arts programs are still declining. How should arts groups think about building demand? Is “audience development” still a useful term? This session will take stock of the different strategies employed by artists and arts organizations to build demand, including the latest thinking emerging from current grant initiatives.

Specifically, this session will cover the following areas: (1) Introduction to Demand Building and Emerging Frameworks; (2) Experimentation with Venues and Settings; (3) Experimentation with Formats; (4) Branded Experiences; and (5) Preference Discovery and Taste Communities.

To attend, please register below.