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Chapter 5 - In-class interaction
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Name
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Student ID
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identify the major selling point.
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To build brand image
To inform
To persuade
To support other marketing efforts
To encourage action
Explain and discuss whether the major selling idea was clear or difficult to ascertain.
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Prepare a creative brief
The Jaguar AD
The objective
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The target audience
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The message theme
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The support
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The constraints
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