Marketing to Young Adults
I am currently a postgraduate student at the University of Leeds studying Advertising and Marketing. In order to complete my studies I am required to undertake a consultancy project. I am working with a company in order to understand the best way for the brand to communicate with young adults. I kindly request a few minutes of your time to complete this questionnaire. All responses will be anonymous and confidential.

Thank you for taking the time to participate in my survey.

Stephanie

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Section A
General Information
Do you regularly buy branded goods? *
Are you aged between 16-19 *
If no, please do not continue with this questionnaire. Thank you for your time.
Section B
Important factors in choosing a brand
Companies encourage us to communicate and be involved with brands, do you interact with brands? *
*The term interact means to communicate or be involved with.
If so, how? *
Required
If you have selected social media, please select the form(s) of social media that you use to interact with brands. *
Required
How do you feel about these brands? *
Love
Like
Neutral
Don't Like
Hate
Google
YouTube
Nintendo
McDonalds
Marks and Spencers
Converse
Coca- Cola
Clarks
Apple
JD Sport
Cadbury
With regards to your favourite brand, which of the following aspects are more important to you? *
Please order them from 1 (most relevant) to 5 (least relevant).
1
2
3
4
5
Brands Name
Appearance of Product
Functionality
Cost
What the brand Represents
What is your favourite brand? *
To what extent do you relate to the following statements regarding your favourite brand: *
Strongly agree
Agree
Neutral
Disagree
Strongly Disagree
The brand is part of my identity and who I really am.
I feel personally connected with the brand. 
The brand complements my lifestyle.
The brand represents my personality.
The brand helps with the way I want to be perceived.
Thinking about my favourite brand's, the following elements influence my choice in which brands I use. *
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Friends
Family
Bloggers
Customer Service
Quality of the product
Functionality
Price
Do you interact with your favourite brand on social media? *
If so how?
Does your favourite brand interact with you? *
If so, how?
I 'like' brands on Facebook because... *
Required
I often ‘share’ content about brands with my friends because... *
Required
Section C
Consumer Interaction with Brands
How do you feel about each of the following brands? *
Love
Like
Neutral
Don't Like
Hate
Cadbury
McDonalds
Converse
Coca Cola
How do you interact via social media with Cadbury? *
Required
How do you interact via social media with McDonalds? *
Required
How do you interact via social media with Converse? *
Required
How do you interact via social media with Coca Cola? *
Required
With each of the following brands please indicate your level of agreement for each statement.
Section D
Feelings towards the Brands
I feel a bond with this brand.
Cadbury *
Agree
Disagree
McDonalds *
Agree
Disagree
Converse *
Agree
Disagree
Coca Cola *
Agree
Disagree
I feel this brand is credible.
Cadbury *
Agree
Disagree
McDonalds *
Agree
Disagree
Converse *
Agree
Disagree
Coca Cola *
Agree
Disagree
I feel this brand is relevant in my life.
Cadbury *
Agree
Disagree
McDonalds *
Agree
Disagree
Converse *
Agree
DSisagree
Coca Cola *
Agree
Disagree
I feel this brand connects with me.
Cadbury *
Agree
Disagree
McDonalds *
Agree
Disagree
Converse *
Agree
Disagree
Coca Cola *
Agree
Disagree
I feel this brand is innovative.
Cadbury *
Agree
Disagree
McDonalds *
Agree
Disagree
Converse *
Agree
Disagree
Coca Cola *
Agree
Disagree
I feel this brand is trustworthy.
Cadbury *
Agree
Disagree
McDonalds *
Agree
Disagree
Converse *
Agree
Disagree
Coca Cola *
Agree
Disagree
Section E
About you
Gender *
Age *
Where are you from? *
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