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Dissertation Questionnaire on Mobile App Business Sustainability
Dear Participants:
Thanks for your interests in this sincere research conducted by University College London students on the sustainable value creation in mobile App industry.
The questionnaire will take approximately 2 minutes and it is in Google Doc so it is perfectly safe and compatible. Question formats containing single choice and scale rating and no confidential or sensitive information will be gathered, only your objective views on the research field.
Your experience and opinion is high appreciated. If you agree to proceed to the research questionnaire, please continue to the questions.
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* Indicates required question
What is your age?
*
0-20
20-30
30-40
40-50
50-60
60 and up
What is your gender?
*
Male
Female
Where does the mobile business locate and taget?
*
Asia
Europe
Africa
North America
South America
What is the Core Business of the company/App?
*
Information Platform
Social Networking / Services
Retail / Advertising
Software / Hardware
Others
In which period was this company/App founded?
*
2010-2015
2005-2010
2000-2005
1995-2000
Before 1995
Among the following challenges, please choose one you deem most difficult during creating sustainable value for the firm
*
Efficient resources usage
Business Model/Products/Services innovation
Customer Relationship & Loyalty
Complementary Products / Services
Do you think the business model of the company/App in questions is sustainable in terms of profit? On the scale of 1-5, please rate your answer.
*
Strongly Disagree
1
2
3
4
5
Strongly Agree
The product/service offered by the company/app has a clear position in the market, fulfills a certain need of the customer, and delivers a certain value.
*
Please rate according to the importance of the question in your business practice
Not important at all
1
2
3
4
5
Very important
The company/app try to pinpoint the exact target customer group.
*
Please rate according to the importance of the question in your business practice
Not important at all
1
2
3
4
5
Very Important
The company/app developed an efficient distribution channel.
*
Please rate according to the importance of the question in your business practice
Not important at all
1
2
3
4
5
Very important
The company/app puts customer relationship on a priority, strives to broaden the customer pool and increase customer loyalty.
*
Please rate according to the importance of the question in your business practice
Not important at all
1
2
3
4
5
Very important
The company/app effectively utilize the key resources for the business to function, such as patents, copyrights, employees, brands or funds.
*
Please rate according to the importance of the question in your business practice
Not important at all
1
2
3
4
5
Very important
The company/app will regularly conduct key activities to generate profits, such as inventory management, design renewal, product innovation etc.
*
Please rate according to the importance of the question in your business practice
Not important at all
1
2
3
4
5
Very important
The company/app will create partnerships to generate economies of scale, share resources or simply reduce risks.
*
Please rate according to the importance of the question in your business practice
Not important at all
1
2
3
4
5
Very important
The company/app emphasis a clear and efficient cost structure and effective cost management.
*
Please rate according to the importance of the question in your business practice
Not important at all
1
2
3
4
5
Very important
The company/app always have a clear channel to make profits and cover costs.
*
Please rate according to the importance of the question in your business practice
Not important at all
1
2
3
4
5
Very important
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