Consumer buying habits survey for dissertation research.
11 questions with simple multiple choice answers, mainly 'Yes' or 'No'', revolving around the theme of buying habits and how they differ between retail channels in the fashion/clothing industry. The 12th and final question is open ended and participants have the option to write more for their answer.
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How old are you? *
Do you have an interest in the clothing & fashion industry, outside of simply wearing clothes because of their function? *
Would you rather purchase an item of clothing online or in-store? *
Do you follow any clothing/fashion brands on social media? *
Can a brands' choice of posts on social media increase or decrease your interest in, and likelihood to purchase from the brand? *
If you saw someone who you follow/admire on social media wearing a certain item of clothing, would you be more inclined to purchase it after seeing said person wearing it? *
Are you more likely to make impulse purchases online or in a physical shop? *
Does online activity (e.g. Instagram/Facebook/Twitter posting) of a brand influence your decision making more than offline activities (e.g. posters, seeing them magazines, billboards, sponsorships deals)? *
Do you believe physical stores have advantages over online shops? *
Would you prefer an experiential / tactile experience when buying clothes, or are you satisfied with a transactional, click and buy approach? *
If an online shop provides features such as 360º views, full measurements, descriptions of materials/fit  etc. does this make it more attractive than another online shop which may not, but only provides a picture? *
Are you able to list some other factors that might put you off buying something online?
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