I'm interested in what kind of marketing makes people change their behaviour. So for example if you went to see a film, or bought some shoes, or donated to a charity, or leased a car, or visited a musem or anything else, based on a piece of advertising or marketing (rather than just because you were going to do it anyway), what was the marketing? What did you see / hear / view? And what made it effective enough to get you to do something you weren't previously going to do...?

Your response is completely anonymous (unless you want to add your name to it) but I'd like to quote it in subsequent blog-posts or presentations.