Tourism Event Support Program: Wrap Up Report & Reimbursement Request
Wrap up reports are due within thirty days after the event. Reimbursement requests must include proof of purchase, w-9, and an invoice to Howard County Tourism for the total amount. Invoices should not be itemized should read "event sponsorship".
Purpose of the Program and Acceptable Use Examples:
The purpose of this program is to grow events that draw attendees to Howard County and engage residents. A successful funding request is one of the following:
- a new event that has potential for increased visitation and resident engagement.
- an existing event that will take action that will extend the number of days the event takes place and/or will increase visitor and resident attendance.
Examples of accepted requests for funding:
- venue rental fees to get more fields to grow a tournament
- venue rental fees to get expanded event capacity to handle more attendees
- adding an additional kids feature to a festival to draw more families
- hiring better-known musical talent to draw more attendees
- adding a new experiential feature like a beer garden, an exhibit, or a culinary area to appeal to more attendees
This program is not intended to be the primary patron of either the event or a fundraising beneficiary. In many cases our organization elects to support events using cooperative marketing, rather than cash. For example, we may elect to launch a radio, facebook or other campaign highlighting the event alongside our own marketing. Your event may be selected for this cooperative advertising in lieu of cash based on our available budgets and marketing plans.