Tourism Event Support Program: Wrap Up Report & Reimbursement Request
Wrap up reports are due within thirty days after the event. Reimbursement requests must include proof of purchase, w-9, and an invoice to Howard County Tourism for the total amount. Invoices should not be itemized should read "event sponsorship".

Purpose of the Program and Acceptable Use Examples:

The purpose of this program is to grow events that draw attendees to Howard County and engage residents. A successful funding request is one of the following:

- a new event that has potential for increased visitation and resident engagement.

- an existing event that will take action that will extend the number of days the event takes place and/or will increase visitor and resident attendance.  

Examples of accepted requests for funding:

- venue rental fees to get more fields to grow a tournament

- venue rental fees to get expanded event capacity to handle more attendees

- adding an additional kids feature to a festival to draw more families

- hiring better-known musical talent to draw more attendees

- adding a new experiential feature like a beer garden, an exhibit, or a culinary area to appeal to more attendees

This program is not intended to be the primary patron of either the event or a fundraising beneficiary. In many cases our organization elects to support events using cooperative marketing, rather than cash. For example, we may elect to launch a radio, facebook or other campaign highlighting the event alongside our own marketing. Your event may be selected for this cooperative advertising in lieu of cash based on our available budgets and marketing plans.

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Email *
Contact information
Name *
Primary point of contact for the event (the person filling out this form).
Telephone/cell phone *
Organization name *
This is the company or organization that "owns" the event.
About the Event
Event name *
Event start date *
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Event end date *
If event is one day, use same date as above.
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Event hours *
Event location *
Event website *
Executive summary of the event *
Please keep this high-level and highlight what made the event compelling. Please include what worked well and where there is room for improvement. Detailed support documents may be sent as an email attachment.
How many people attended the event? *
Please break down as much as possible. For example if the event was over multiple days provide attendance numbers for each day and/or if the event had multiple sessions provide attendance numbers for each session.
Peak Attendance *
List the times the most people were at the event and rationale for why that is.
Where were the attendees from? *
Events with registration should provide attendee zip codes. (may be sent as email attachment)
Marketing *
Detail the marketing for this event.  
Visit Howard County Logo *
Usage of the Visit Howard County Logo and link is required on the event website, on collateral materials and onsite at the event. Proof of logo usage, such as screenshots, photos and collateral materials are required for reimbursement and cooperative marketing support. Please check below where the Visit Howard County Logo and link appeared:
Required
Budget vs Actual *
Please detail event budget with actual expenses and revenue.  (may be sent as email attachment)
If applicable, what, specifically were support funds used for? *
Write N/A if non-applicable. Reimbursement requests must include proof of purchase, w-9, and an invoice to Howard County Tourism for the total amount. Invoice must read event sponsorship. lease detail event budget and actual expenses and revenue.
Reimbursement amount *
Write N/A if non-applicable. The total amount of money you are requesting reimbursement for.  
Tourism Impact
It is very important any support provided induce an economic impact on Greater Howard County; how did you encourage attendees to spend money outside of the event? *
Spending outside of the event can include: staying overnight at a local hotel, eating at a local restaurant, visiting a local attraction, or shopping locally.
Did your event this event draw overnight visitors?
If yes, please detail an estimated number of hotel room nights, how you arrived at that number. If you worked with a host hotel, please provide the hotel(s) name and location.  (hotel pick up reports may be sent as email attachment)
Supporting Documentation
Mail or email supporting documentation. Email: Amanda@howardcountytourism.com Mail: Amanda Hof, Howard County Tourism, 8267 Main Street, Ellicott City, MD 21043.

Select below all supporting documentation you have already sent or will send within thirty days after the event:
Visit Howard County logo usage *
Required
Financial *
Required
Hotel Room Nights
Demographics
Please list any other supporting documentation you will provide.
Agreement
Please be sure to send all supporting documentation. Please e-sign below to indicate that the information you have supplied is accurate.
Authorized e-signature for the Organization. *
Today's date *
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A copy of your responses will be emailed to the address you provided.
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