Market Research Scenario 1 *
You are given the assignment one day of conducting market research. Your task is to administer a survey to fundis making furniture in a particular part of town. The survey involves asking them about the materials they use to make sofa sets and how much they pay for each material. After surveying the first 5 fundis, you realize that for most materials they are giving you similar prices. But for one type of material each fundi is telling you a very different price from the others, and you begin doubting the information. What would you do?