How to Sell Ads Directly to Companies

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How to Sell Ads Directly to Companies - Quiz

There are 8 questions total to answer. Good luck!

If you personally use products or services from certain companies, why might those companies be ideal sponsors for your company’s blog or podcast?

1 point

If you like their products, you can genuinely recommend them to your followers

Your followers might need similar products and services for their own companies, making the sponsorship an ideal fit

You may already have an existing relationship with a contact at each company which makes it easier to pitch the sponsorship

All of the above

Clear selection

When creating a sponsorship page on your website, which approach has the best chance of generating a response?

1 point

Include as much detail as possible so potential sponsors can have every question answered before they indicate their interest

Make the page short and sweet: focus on the benefits, include a few testimonials, and offer a simple contact form

Create an expansive PDF document that includes all the information you want to provide

Clear selection

True or false: If a company approaches you eager to pay for a sponsorship, it’s best to take their money first and worry about their fit with your customers later.

1 point

True

False

Clear selection

Consider this scenario: Your company produces a weekly podcast (i.e. 1 episode per week). Each episode has 2 sponsorship slots to fill. If the average sponsor signs up for 13 episodes, how many sponsors do you need to sign to fill an entire year’s worth of episodes?

1 point

104

Clear selection

Clear form

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