Bigbom Eco is a Decentralized Advertising Ecosystem
Bigbom Eco is a decentralized advertising ecosystem for all parties involved in online advertising, including advertising, content publishers and advertising channels. Bigbom are supported by both Tomochain and Kyber Network, the founders of Kyber Network (Mr. Victor) & Tomochain (Mr. Minh Chu) have joined Bigbom as advisors. Bigbom is the first Dapps run on Tomochain. All connected data via Bigbom Eco is transparent, accurate, autonomous and immutable.
Before Bigbom was established, the team members have experiences in online advertising for many years, they have run over a thousand campaigns each year for many large companies, including Baskin Robbins, Jockey, Lazada and VNG. Through their business, the team experienced first-hand which difficulties clients and users within the advertising industry have to deal with. That’s the reason for all core team member started Bigbom to solve following problems:
- Trust between advertising buyers (advertisers) and sellers (ads platform publishers) - smart contracts are used;
- Lacks of support for DApps through traditional marketplace solutions - amount of marketplace for advertisers and advertising platform/content provider is very limited. BigBom Eco will consist of different marketplaces;
- Manual management of ads - Managing ads across multiple campaigns on multiple channels is time and labor intensive. In addition to manual adjustment being necessary, advertising agencies are usually not working around the clock, which means that there is no possibility of adjustments outside working hours;
- Suboptimal Advertising Budgeting - when an advertiser evaluates their results on the multiple platform such as Facebook & Google, there are some ads is not having good performance on each platform. As a result, budgets will not be optimized for these specific ads. Bigbom will automatically optimize campaigns using clever and sophisticated algorithms;
Any platform, service or product related to digital advertising around the world can become a part of Bigbom Eco. Each member will have a specific benefits by joining into this ecosystem:
- Easy engagement and cost effective for advertiser - a contract establishing with a few clicks. No extra fee. The only fee is a small transaction fee for the execution of the smart contract;
- Easy to choose your partner - Through ratings & reviews on smart contracts, advertisers can decide which publisher is the best fit for their business;
- Easy Engagement - The marketplace allows to actively engage with advertisers, using Direct Offer or participate to a Client Bidding Offer;
- All campaigns, many platforms, ONE place - Bigbom iAds allows to connect with multiple different ads platform within a single account. All your campaigns are now available under a single overview on your computer.
The majority of the features on the Bigbom Marketplace are operated by following smart contracts:
- Service Offer Contract - set start and end dates, KPI terms and payment terms between both parties. Buyers will be able to review the information in advance, and make a decision on whether they would like to move forward with the deal.
- Service Bidding Contract - Both advertisers and ads platform/publishers have the ability to create a Service Bidding Contract.
- Payment Contract - all KPIs promised in Service Offer Contract/Service Bidding Contract will be tracked and recorded by Bigbom Eco. Ads platforms/publishers can only request their customers to pay for BBOs when the KPI conditions have been met, and did not exceed the time specified on the smart contract.
- Review/Rating Contract - will be used to evaluate advertisers and ads platform/publisher. The evaluator will receive a bonus with a certain amount of BBO as a reward.
Team
- Vung Nguyen - CEO & Co-Founder - He has 11 years of technology start-up experience and 8 years of experience in digital advertising. He is also the founder of Adtop, an online advertising company established in 2011. Starting in 2013, Mr. Vung and his partners developed an advertising solution that has displayed over 3 billion impressions per month.
- Anh Huynh - CMO & Co-Founder - graduated from the RMIT faculty of Marketing. She has worked in companies such as Nguyen Kim, Vietnamworks and Adtop. She is currently in charge of all Bigbom's marketing plans, including building and expanding Bigbom's community of potential stakeholders around the world
- Tuan Co - CTO & Co-Founder - Tuan is an experienced engineer with over 10 years experience in high-tech business. He has worked for large enterprises such as VNG and Lazada.
- Hung Quoc - Lead Engineer & CoFounder - With 7 years of experience in the field of technology and systems development, Mr. Hung has successfully built advertising systems that serve up to a billion impressions per month.
Advisors
Mr. David Carnell - Financial Advisor - Mr. David Carnell currently is Managing Partner at Clean Energy Capital Pty Ltd, - Advisor ICO & Funds Management at Blockchain Intelligence Group LLC Singapore. He was also CEO of International Fluid, Acqua International and SAFER Energy Groups. Former Director of Finance in BWN Industries
Dr. David Nguyen Vu - Strategic Advisor - Founder of Blockchain Intelligence Group, Co-author with Mr. Loi Luu - Kyber Network the book "Blockchain and basic ICOs Investment - Pathway to Financial Freedom". Dr. David holds a PhD from the Université du Maine – France, and a double MBA in Marketing and Strategy from Nanyang Business School – Nanyang Technological University, Singapore.
Mr. Niels Jense de Ruiter - Marketing Advisor - Niels is a Cryptocurrency Advisor and Investor. He worked in digital production & marketing, with clients such as General Electric, Adidas, Shell and Heineken. Previously held several positions ranging from founder of a web shop to online marketer.
Mr. Victor Tran - Victor has been involved in blockchain and cryptocurrency development since early 2016 and is a lead engineer at the SmartPool project and Co-founder/Lead engineer at KyberNetwork.
Mr. Minh Chu - Co-Founder of Tomochain - Director of Blockchain Research at Tomochain, Chief Cloud Architect of VCCloud - one of the biggest “AWS like” local cloud service in South East Asia. Minh has a deep technology research expertise and is a security expert.
BigBom has partnerships with:
- Tomochain (Mr. Vung Nguyen from Bigbom and Dr. Long Vuong from Tomochain signed a Memorandum of Understanding). By integrating with the Tomochain technology, Bigbom will have near-zero transaction fee, faster confirmation time and a much higher transaction capacity, compared to those on Ethereum
- Bancor (Membership in the Network means that Bigbom’s BBO ERC20 token will be integrated with the Bancor Protocol)
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