Google adwords fundamentals certification exam question and answers practice test pdf 2017 by onlineseotrainer

GOOGLE ADWORD FUNDAMENTALS EXAM QUESTION & ANSWERS
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1. Adword Fundamentals Exam Answers
2. Adword Search Advertising Exam Answers
3. Adword Display Advertising Exam Answers
4. Adword Video Advertising Exam Answers
5. Adword Mobile Advertising Exam Answers
6. Adword Shopping Advertising Exam Answers
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1. Advertising on TV, print and radio typically requires a predefined budget.
What key differences enable some online adversting campaingns to invest
with more flexible without a predetermined budget in mind?
o Online campaigns generate clicks, where other channels generate exposure
o Online campaigns are highly measurable and can often automate a positive ROI. It can
be strategic to capture all traffic without a predetermined budget as long as ROI is
positive
o AdWords budgets can only be set once annually and require a fixed commitment
o Budgets cannot be applied to online campaigns due to constant changes in trafficOnline
campaigns generate clicks, whereas other channels generate exposure
Explication :
With AdWords you decide how much you want to spend, and pay only when someone interacts
with your ad, like clicking your text ad or watching your video ad. You base your bids on
whatever is best for your ads.
2. Your client is interested in switching from TV, print, and radio advertising.
What are the return on investment (ROI) benefits of online advertising
campaigns over traditional media advertising?
o Traditional media typically requires a predetermined quarterly budget, but online
advertising usually lets you set your budget once a month at a fixed amount
o Online advertising is always less expensive than traditional media
o Traditional media generates exposeure, but online advertising campaigns can
garantee sales

o Traditional media is not always measurable, but online campaigns are highly
measurable and you can analyze your click data
Explication :
With AdWords you can quickly track your ad's effectiveness and easily make changes to
improve results. You decide how much you want to spend, and pay only when someone
interacts with your ad, like clicking your text ad or watching your video ad. You base your
bids on whatever is best for your ads.
3. What's one benefit of creating multiple ad groups?
o You can break up keywords and ads into related themes
o You can pause specific keywords if they're not performing well
o You can set different budgets for each ad group
o You can target specific ad groups into various Google networks
Explication:
Well, maybe it’s not a misleading question, but still creates some confusion. A reason why you
should break keywords into related themes, in fact, is to optimize your ads achieving better
quality score and adjusting your bids. So, for me both answers "you can break up keywords ads
into related themes" and "you can set different budgets for each ad group" are equally correct.
Moreover, from my experience it’s a way better to have only one keyword with different
matching types in a single ad group than having 5-10 keywords in one ad group as Google
recommends. But it’s another topic.
4. A client who owns an online running shoe store wants to drive sales
of a particular model of women's running shoes. What keywords
should you include in this client's keyword list to help achieve their
goal?
o Generic terms about different types of women's shoes
o Specific terms about the benefits of running
o Generic terms about running and running shoes
o Specific terms about the shoe brand and model your client is selling

Explication:
Select more specific keywords that directly relate your ad's theme if you want to target customers
who may be interested in a particular product.
5. Research for a client who owns used car dealership shows that people
who visit his website also visit certain popular car blogs. Which
targeting method would you use to reasch these people?
o Placements
o Remarketing
o Keywords
o Topics
Explication:
Placements are locations on Display Network where your ad can appear. Examples include
relevant websites and apps that partner with Google to show ads. You can choose specific
locations by adding managed placements.
6. An advertiser has decided that they want to spend $608 per month
for their campaign. How would you recommend they set their budget
in their AdWords Account?
o Set a daily budget of $20 for the advertiser's campaign
o Set a bid of $20 per ad group
o Set a bid of $ 20 bid per advertiser's campaign
o Set a daily budget of $20 for the advertiser's account
Explication:
The answer is in question (often happens). Google certainly refers to their 30.4 rule calculating
days per month. Read a question! "$608 per month for their CAMPAIGN" Means, client has
only a single one, right? Said enough to choose. More about 30.4 rule and setting budgets
here.
Note: Just change "campaign" to "campaigns" in given question and correct answer would be
No 4.

7. You would advise a client that's launching a new product line to advertise on
the Google Display Network because she can:
o Reach people who are interested in similar products
o use text ads that encourages people to call her business
o use text ads that encourages people to visit her website
o reach people who are searching for her products
Explication:
Logic explication. A question is about new product line, means, people can't be already
searching for it. Text ads are referring to Search Network firstly, not Display. Only possible
answer is "reach people who are interested in similar products". That's the main advantage of
Display Network and Placements feature.
8. When setting up a Search Network campaign for a client, you want to
maximize the number of clicks her ads can get. Which bidding strategy
should you use to achieve this goal?
o Automatic cost-per-click (CPC)o
o Manual cost-per-click (CPC)
o Cost-per-thousand- impressions (CPM)
o Cost-per-acquisition (CPA)
Explication:
Automatic bidding let's Google set bids to try to get the most clicks within your budget.
Note: this could be not cost-effective approach. You should always optimize your campaigns.
Manual CPC is a way to go if you are skilled advertiser. Means, given question is redoubtable.
9. Data for your client shows that more estimated total conversions
are coming from mobile devices versus computers and tablets.
How can you use this data to optimize your client's bidding
strategy?
o Set a mobile bid adjustment to increase bids for searches on mobile devices
o Use enhanced cost-per-click (ECPC) to increase bids that are likely to result in
conversions from mobile devices

o Set a mobile bid adjustment to decrease bids for searches on
computers and tablets
o Use target search page location to help get your client's ads to the top of
mobile search page results
Explication:
Bid adjustments allow you to show your ads more or less frequently based on where, when,
and how people search. For example, sometimes a click is worth more to you if it comes from a
smartphone, at a certain time of day, or from a specific location. Use device bid adjustments to
show your ad more or less frequently for searches that occur on specific devices: computers,
tablets, or mobile devices
10.What happens when a campaign consistently meets its average daily
budget?
o Your budget is automatically adjusted
o Average cost-per-click (CPC) bids will be lowered
o Ads in that campaign will stop showing for the rest of the billing cycle
o Ads in that campaign will show less often than they could
Explication:
You set an average daily budget for each AdWords campaign, and then the system will aim to
show your ads as much as possible until your budget is met. When your budget is reached,
your ads will typically stop showing for that day. How quickly your ads are shown during a
given day is determined by your ad delivery option.
11.You can use Display Planner to:
o see how other advertisers perform on websites where you
want your ad to appear
o see ways to reach your target audience based on your keywords,
website, or interest categories
o see which image and text ads are performing best on the
specific websites you're targeting
o compare how your current Display Network campaign could perform on
websites you'd like to target

Explication:
Display Planner generates ideas for all the ways you can target the Display Network. Targeting
ideas are based on your customers’ interests or your landing page. They include keywords,
placements (websites, videos, mobile apps, mobile app categories), topics, interests (affinities,
in-market segments), demographics (age, gender), and remarketing.
12.Tony travels frequently. He needs to be able to make changes to his
AdWords account while he's offline, so he downloads AdWords
Editor. Using AdWords Editor, Tony can do all of the following
except:
o Undo and redo multiple changes while editing his campaigns
o Copy or move items between ad groups and campaigns
o Refresh data to reflect the lastest statistics on his cost-per-click (CPC) campaign
o Mange, edit, and view multiple accounts at the same time
Explication:
Any advertiser with any size account can use AdWords Editor, but it's especially useful for
accounts with multiple campaigns and long lists of keywords or ads. With AdWords Editor you
can use bulk editing tools to make multiple changes quickly, export and import files to share
proposals or make changes to an account, view statistics, manage, edit, and view multiple
accounts at the same time, search and replace text across ad groups or campaigns, copy or
move items between ad groups and campaigns, undo and redo multiple changes while editing
your campaigns, make changes in draft before uploading them to your account, keep working
even when you're offline.
13.Your client wants to increase the number of people visiting his website. When
analyzing the data for Search campaign, which metric do you most want to
improve?
o Conversion rate
o Converted clicks
o Impressions
o Clickthrough rate (CTR)
Explication:

CTR is a ratio showing how often people who see your ad end up clicking it. CTR can be used to
gauge how well your keywords and ads are performing. A high CTR rate is a good indication that
users find your ads helpful and relevant. It's one of the most important indicators analyzing
your marketing campaigns.
14.You would choose to advertise on the Google Search Network if you wanted
to:
o reach customers browsing websites related to your business
o choose the types of websites where you want your ads to show
o reach customers while they're searching for your products or services
o choose from range of ad formats, like video and image ads
Explication:
The Google Search Network is a group of search-related websites and apps where your ads can
appear. When you advertise on the Google Search Network, your ad can show near search
results when someone searches with terms related to one of your keywords
15.On the Google Display Network, your ad is eligible to show on a webpage if
your:
o ad text matches that webpage's content
o landing page matches that webpage's content
o keywords match that webpage's content
o website matches that webpage's content
Explication:
AdWords has two main networks: Search and Display. The Adwords Search Network reaches
people when they’re already searching for specific goods or services. The Display Network
helps you capture someone's attention earlier in the buying cycle. For example, if you run an art
supply store, you can catch a mom's eye when she's reading reviews about the best brands of
washable paints, but before she puts her toddler in the car seat and heads out to buy.
16.What happens as a result of a search campaign consistently meeting its daily
budget?
o Accelerated ad delivery

o Missed potential ad impressions
o Higher average cost-per-clicks (CPCs)
o Fewer sites targeted at once
Explication:
It's a repeating explication.You set an average daily budget for each AdWords campaign, and
then the system will aim to show your ads as much as possible until your budget is met.
Means, ads simply stop and you miss potential impressions if your campaign consistently
meeting its daily budget.
17.Which ad extension would you use for an advertiser who has a chain of
restaurants?
o Traditional media typically requires a predetermined quarterly budget, but online
advertising usually lets you set your budget once a month at a fixed amount
o Online advertising is always less expensive than traditional media
o Traditional media generates exposure, but online advertising campaigns can
guarantee sales
o Traditional media is not always measurable, but online campaigns are highly
measurable and you can analyze your click data
Explication:
With AdWords you can quickly track your ad's effectiveness and easily make changes to
improve results. You decide how much you want to spend, and pay only when someone
interacts with your ad, like clicking your text ad or watching your video ad. You base your
bids on whatever is best for your ads.
18.When setting up a campaign, you can use Display Planner to get
an idea of the budget and 18 bids you should set based on your:
o You can break up keywords and ads into related themes
o You can pause specific keywords if they're not performing well
o You can set different budgets for each ad group
o You can target specific ad groups into various Google networks

Explication:
Well, maybe it’s not a misleading question, but still creates some confusion. A reason why you
should break keywords into related themes, in fact, is to optimize your ads achieving better
quality score and adjusting your bids. So, for me both answers "you can break up keywords ads
into related themes" and "you can set different budgets for each ad group" are equally correct.
Moreover, from my experience it’s a way better to have only one keyword with different
matching types in a single ad group than having 5-10 keywords in one ad group as Google
recommends. But it’s an another topic.
19.A client who owns an online running shoe store wants to drive sales of a
particular model of women's running shoes. What keywords should you
include in this client's keyword list to help achieve their goal?
o Generic terms about different types of women's shoes
o Specific terms about the benefits of running
o Generic terms about running and running shoes
o Specific terms about the shoe brand and model your client is selling
Explication
Select more specific keywords that directly relate your ad's theme if you want to target
customers who may be interested in a particular product.
20.Research for a client who owns used car dealership shows that people
who visit his website also visit certain popular car blogs. Which
targeting method would you use to reach these people?
o Placementso
o Remarketing
o Keywords
o Topics
Explication
Placements are locations on Display Network where your ad can appear. Examples include
relevant websites and apps that partner with Google to show ads. You can choose specific
locations by adding managed placements.
21.An advertiser has decided that they want to spend $608 per month
for their campaign. How would you recommend they set their budget
in their AdWords Account?

o Set a daily budget of $20 for the advertiser's campaign
o Set a bid of $20 per ad group
o Set a bid of $ 20 bid per advertiser's campaign
o Set a daily budget of $20 for the advertiser's account
Explication:
The answer is in question (often happens). Google certainly refers to their 30.4 rule calculating
days per month. Read a question! "$608 per month for their CAMPAIGN" Means, client has only
a single one, right? Said enough to choose. More about 30.4 rule and setting budgets here.
Note: Just change "campaign" to "campaigns" in given question and correct answer
would be No 4.
22.You would advise a client that's launching a new product line to advertise on
the Google Display Network because she can:
o Reach people who are interested in similar products
o use text ads that encourages people to call her business
o use text ads that encourages people to visit her website
o reach people who are searching for her products
Explication:
Logic explication. A question is about new product line, means, people can't be already
searching for it. Text ads are referring to Search Network firstly, not Display. Only possible
answer is "reach people who are interested in similar products". That's the main advantage of
Display Network and Placements feature.
23.When setting up a Search Network campaign for a client, you want to
maximize the number of clicks her ads can get. Which bidding strategy
should you use to achieve this goal?
o Automatic cost-per-click (CPC)
o Manual cost-per-click (CPC)
o Cost-per-thousand- impressions (CPM)

Explication:
Automatic bidding let's Google set bids to try to get the most clicks within your budget.
Note: this could be not cost-effective approach. You should always optimize your campaigns.
Manual CPC is a way to go if you are skilled advertiser. Means, given question is redoubtable.
24.Data for your client shows that more estimated total conversions
are coming from mobile devices versus computers and tablets.
How can you use this data to optimize your client's bidding
strategy?
o Set a mobile bid adjustment to increase bids for searches on mobile devices
o Use enhanced cost-per-click (ECPC) to increase bids that are likely to result in
conversions from mobile devices
o Set a mobile bid adjustment to decrease bids for searches on
computers and tablets
o Use target search page location to help get your client's ads to the top of
mobile search page results
Explication:
Bid adjustments allow you to show your ads more or less frequently based on where, when,
and how people search. For example, sometimes a click is worth more to you if it comes from a
smartphone, at a certain time of day, or from a specific location. Use device bid adjustments to
show your ad more or less frequently for searches that occur on specific devices: computers,
tablets, or mobile devices.
25.What happens when a campaign consistently meets its average daily
budget?
o Your budget is automatically adjusted
o Average cost-per-click (CPC) bids will be lowered
o Ads in that campaign will stop showing for the rest of the billing cycle
o Ads in that campaign will show less often than they could
Explication:

You set an average daily budget for each AdWords campaign, and then the system will aim to
show your ads as much as possible until your budget is met. When your budget is reached,
your ads will typically stop showing for that day. How quickly your ads are shown during a
given day is determined by your ad delivery option.
26.You can use Display Planner to:
o see how other advertisers perform on websites where you want
your ad to appear
o see ways to reach your target audience based on your keywords, website,
or interest categories
o see which image and text ads are performing best on the specific
websites you're targeting
o compare how your current Display Network campaign could perform on websites
you'd like to target
Explication:
in-market segments), demographics (age, gender), and remarketing.
27.Tony travels frequently. He needs to be able to make changes to his
AdWords account while he's offline, so he downloads AdWords Editor. Using
AdWords Editor, Tony can do all of the following except:
o Undo and redo multiple changes while editing his campaigns
o Copy or move items between ad groups and campaigns
o Refresh data to reflect the lastest statistics on his cost-per-click (CPC) campaign
o Mange, edit, and view multiple accounts at the same time
Explication:
Any advertiser with any size account can use AdWords Editor, but it's especially useful for
accounts with multiple campaigns and long lists of keywords or ads. With AdWords Editor you
can use bulk editing tools to make multiple changes quickly, export and import files to share

proposals or make changes to an account, view statistics, manage, edit, and view multiple
accounts at the same time, search and replace text across ad groups or campaigns, copy or
move items between ad groups and campaigns, undo and redo multiple changes while editing
your campaigns, make changes in draft before uploading them to your account, keep working
even when you're offline.
28.Your client wants to increase the number of people visiting his website. When
analyzing the data for Search campaign, which metric do you most want to
improve?
o Conversion rate
o Converted clicks
o Impressions
Explication:
CTR is a ratio showing how often people who see your ad end up clicking it. CTR can be used to
gauge how well your keywords and ads are performing. A high CTR rate is a good indication that
users find your ads helpful and relevant. It's one of the most important indicators analyzing
your marketing campaigns.
29.You would choose to advertise on the Google Search Network if you wanted
to:
o reach customers browsing websites related to your business
o choose the types of websites where you want your ads to show
o reach customers while they're searching for your products or services
o choose from range of ad formats, like video and image ads
Explication:
results when someone searches with terms related to one of your keywords
30.On the Google Display Network, your ad is eligible to show on a webpage if
your:

o ad text matches that webpage's content
o landing page matches that webpage's content
o keywords match that webpage's content
o website matches that webpage's content
Explication:
AdWords has two main networks: Search and Display. The Adwords Search Network reaches
people when they’re already searching for specific goods or services. The Display Network
helps you capture someone's attention earlier in the buying cycle. For example, if you run an art
supply store, you can catch a mom's eye when she's reading reviews about the best brands of
washable paints, but before she puts her toddler in the car seat and heads out to buy.
31.What happens as a result of a search campaign consistently meeting its daily
budget?
o Accelerated ad delivery
o Missed potential ad impressions
o Higher average cost-per-clicks (CPCs)
o Fewer sites targeted at once
Explication:
It's a repeating explication.You set an average daily budget for each AdWords campaign, and
then the system will aim to show your ads as much as possible until your budget is met. Means,
ads simply stop and you miss potential impressions if your campaign consistently meeting its
daily budget.
32.Which ad extension would you use for an advertiser who has a chain of
restaurants?
o Seller ratings
o Previous visits extensions
o Location extensions
o Sitelink extensions
Explication:
In my opinion, it's just a tricky way to ask about simple things. Why not use both Location and
Sitelink extensions? Could imagine a chain of restaurants with totally different types of
restaurants, menus or just specializing on serving events where sitelink extensions seems even
more relevant. Location extensions can help people find your locations by showing your ads

with a map, your address, or the distance to your business. People can click or tap your
extension to get to your location page, which includes the most relevant business information
in one place. Location extensions may also include a phone number or call button.
33.When setting up a campaign, you can use Display Planner to get an idea of
the budget and bids you should set based on your:
o traffic estimates for placement ideas
o historical cost-per-click (CPC) estimates for your keyword and placement ideas
o traffic estimates for your keyword ideas
o historical conversion rate estimates for your keyword and placement ideas
Explication:
in-market segments), demographics (age, gender), and remarketing. Each idea comes with
impression estimates and historical costs.
34.All other things being equal, if you've set a maximum CPC bid of $1.00 for
your ads, and if the next most competitive bid is $0.50 for the same ad
position, what is the actual amount you'd pay for that click?
o $0.5
o $0.51
o $1.01
o $1
Explication:
Your actual cost per click (actual CPC) is the final amount that you're charged for a click. You're
often charged less – sometimes much less – than your maximum cost-per-click (max. CPC) bid,
which is the most you'll typically be charged for a click. Actual CPC is often less than max. CPC
because, with the AdWords auction, the most that you'll pay is what's minimally required to
hold your ad position and any ad formats that are shown with your ad, such as sitelinks.

35.When reviewing the Search terms report for one of your client's campaigns,
you notice several terms that aren't relevant to what they're advertising.
How can you use this information when refining the campaign's keywords?
o Add the terms as keywords
o Add the terms as phrase match keywords
o Add the terms as exact match keywords
o Add the terms as negative keywords
Explication:
Negative keywords let you exclude search terms from your campaigns. This feature can help
you focus on only the keywords that matter to your customers. Better targeting can put your ad
in front of interested users and increase your return on investment (ROI)
36.Mimi wants to reach people searching for baked goods, but only wants her ads to
show during the hours she's open for business. Which campaign type is a
good fit?
o "Search Network only - All features"
o "Display Network only - Remarketing"
o "Display Network only - All features"
o "Search Network with Display Select - All features"
Explication:
Most tutorials give you a wrong answer. A correct answer is Search Network only All Features
And NOT Search Network with Display Select - All Features. And explication is quite tricky.
Question is about reaching people "SEARCHING" for baked goods, there are nothing what
shows that Mimi uses/needs a Display Network also. If you’ve been running "Search Network
only"campaigns and are switching to "Search Network with Display Select", you may notice an
increase in conversions (15% on average) at a higher cost (15% in most cases). If you need only
Serach Network there are no reason to choose Display also. Change "searching for baked
goods" to for example "interested in baked goods", and it would be impossible to choose
between two answers.
37.Which is the best bidding option for an advertiser who wants to drive
more clicks from mobile devices?
o Target return on ad spend (ROAS)
o Target search page location flexible bidding strategy
o Mobile bid adjustments

Explication:
Use device bid adjustments to show your ad more or less frequently for searches that occur on
specific devices: computers, tablets or mobile devices.
38.You can win a higher ad position in the auction with a lower cost-per-click
(CPC) bid by:
 creating ads that include terms or phrases people are searching for
 creating ads that link to a generic landing page
 all of the listed answers
 creating high-quality ads and landing pages
Explication:
The most important thing to remember is that even if your competition bids higher than you,
you can still win a higher position - at a lower price - with highly relevant keywords and
ads.Since the auction process is repeated for every search on Google, each auction can have
potentially different results depending on the competition at that moment. Therefore it's
normal for you to see some fluctuation in your ad's position on the page and in whether or not
your ad shows at all.
39.Which is a benefit of advertising online with Google AdWords?
o Advertisers can have ads automatically translated into different languages
o Advertisers pay the same amount every time someone clicks their ad
o Advertisers can pay to always show their ad above the organic search results
o Advertisers can choose how much they spend and only pay when someone clicks their
ad
Explication:
One of the most important benefits of internet marketing is that you can completely control
how much you want to spend and can adjust your bids in very flexible way. In AdWords, you
can assign a daily budget to each individual campaign, or use shared budgets to allocate budget
across multiple campaigns. A shared budget is ideal if you don't have a lot of time to spend
setting up and monitoring individual campaign budgets, but would still like to get the most
clicks possible for your ads within a set budget.

40.Your client's campaign is getting a lot of clicks, but the conversion rate is low.
Which approach could help improve your client's conversion rate?
o Broaden the list of keywords to reach more potential customers
o Increase the cost-per-click (CPC) bid for low-performing keywords
o Make sure the landing page is closely related to the ad
o Increase the average daily budget for the campaign
Explication:
Landing page experience is AdWords’ measure of how well your website gives people who click
your ads exactly what they’re looking for – quickly and effortlessly. Your landing page is the
URL that people arrive at after they've clicked your ad, and the experience that you offer
affects your Ad Rank and therefore your CPC and position in the ad auction. Your ads may
show less often (or not at all) if they point to websites that offer a poor user experience.
41.Your client noticed last month that his ad often showed up beside another
advertiser's ad for the same search terms. How can you help your client
understand how he is performing compared to other advertisers?
o Use the Auction insights report to show how often his ads
rank higher in search results than those of other advertisers
o Use the paid & organic report to show when his website appears in organic search, with
no associated ads
o Use the top movers report which campaigns have seen the biggest
change in clicks since last month
o Use the Search term report to show which search terms lead to the most clicks on his
ads
Explication:
The Auction insights report lets you compare your performance with other advertisers who are
participating in the same auctions that you are. This information can help you to make strategic
decisions about bidding and budgeting choices by showing you where you're succeeding and
where you may be missing opportunities for improved performance.

42. When creating text ads to advertise a client's small chain of Italian restaurants,
what should you include in the ad text to make it compelling to potential
customers?
o Information about Italian food in the description
o Include call-to-actions, such as "Find the nearest location"
o Use the same headline and description as other advertisers
o An exclamation point in the display URL
Explication:
Almost every online tutorial is giving you a wrong answer to this question pointing to
"information about Italian food in the description". But it's a way to generic term. It's like selling
Porsche and writing what is a car in description. And it's not relevant. Client is advertising his
restaurants in particular location, not Italian food in general.
43. Your ad can show to a user when your targeted language matches:
o a user's browser setting
o a user's operating system language
o the language of websites a user visits most often
o a user's Google interface language setting
Explication:
Each Google domain has a default language. For example, Google.com defaults to English,
Google.fr defaults to French, Google.cn defaults to Chinese and so on. The default language can
be changed via the Settings link on the Google homepage. A Spanish-speaker living in the
United States, for instance, may want to perform searches on the US domain, Google.com, but
could change the interface language setting to Spanish. In that case, they would see ads
targeting Spanish instead of English. While your campaign always targets searches with a
matching interface language, your campaign may also target searches or Google Display
Network sites that we detect are written in your target language.
44. One of your clients wants to know why a campaign went over the specified
daily budget several days in a row. What would you explain to your client
about how the AdWords system works?

o To show an ad more often, AdWords charges more than the
average daily budget amount multipled by 30.4
o Due to changes in traffic, AdWords allows up to 20% more impressions in a day
than the budget specifies
o AdWords automatically increases the maximum cost-per-click (CPC) bid
to show an ad higher in Google search results
o Due to changes in traffic, AdWords allows up to 20% more clicks in a day than the
budget specifies. However, in any given month, AdWords never charges more than
the average daily budget amount multipied by 30.40
Explication:
AdWords helps you maximize your return on investment (ROI) by showing your ads more often
on days when Search traffic is higher. When your ads are shown more often, your total daily
cost might be up to 20% more than your average daily budget. However, you won't be charged
more than your average daily budget multiplied by the average number of days in a month
(30.4).
45.Your client noticed that his ad was disapproved for editorial reasons.
Why is it important for him to understand and abide by Google's
advertising policies
o AdWords policies can help ensure ads are useful, varied, relevant, and safe
for web users
o AdWords policies can keep disapproved ads and websites out of organic search results
o AdWords policies can help web user distinguish between ads and search results
o AdWords policies can help keep ad costs low and affordable for advertisers
Explication:
Google's advertising policies are designed to promote a good experience for people viewing
ads, to help you be successful with your ads and to help make sure that ads follow applicable
laws in the countries where they appear. All AdWords ads go through an approval process to
ensure that the ads are safe and appropriate for users. Every time that you create a new ad or
make changes to an existing ad, it will automatically be submitted for review to ensure that it
follows our advertising policies.

46.Your new client's AdWords account has one campaign with one ad group
that contains a list
of hundreds of keywords. Which best practice should you follow when re-
organizing this client's keywords?
o Remove half of the keywords from the ad group
o Create new ad groups with several keyword match types
o Create one ad group for every five keywords
o Create new ad groups with with related keywords grouped together
Explication:
Well, in general yes. But I bet experienced marketers would consider no 2. Creating just one
group pour each single keyword with different match types is a way to go. But its an another
topic. For Google and for fundamentals an answer is clear. "An ad group contains one or more
ads which target a shared set of keywords. You set a bid, or price, to be used when an ad
group's keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid. You can also
set prices for individual keywords within the ad group. Use ad groups to organize your ads by a
common theme, such as the types of products or services that you want to advertise."
47.Using the paid & organic report for her travel website, Karen noticed a relatively
high organic clicks/query rate for the search query "Hawaii vacations." What
does this mean?
o Karen's average organic position is higher than other
advertisers', but her average ad position is lower than other
advertisers'
o Karen's ads often show below her organic results for the search query
o People who see Karen's site in relevant organic search
results often click through to her site
o Karen's ads don?t often show for the search query
Explication:
With the paid & organic report, you can also see how often pages from your website are
showing in Google’s free organic search results, and which search terms triggered those results

to show on the search results page. This information helps you better understand how paid text
ads and organic search results work together to help you reach people searching online, use the
organic results to identify new, potentially valuable keywords and gain a holistic view of how
your online presence is performing overall in terms of attracting views and clicks.
48.You want to generate leads with your AdWords campaign by encouraging
people to fill out an interest form on your website. What do you need to
know to measure return on investment (ROI) for this campaign?
o The number of clicks your ad received divided by the number of
times it showed
o The percentage of budget spent compared to how many forms were completed
o How much you've spent on the campaign compared to the value of
leads generated
o You can't calculate return on investment for campaigns that are focused on online leads
Explication:
Whether you use AdWords to increase sales, generate leads or drive other valuable customer
activity, it's a good idea to measure your return on investment (ROI). Knowing your ROI helps
you evaluate whether the money you're spending on AdWords advertising is going to a good
cause: healthy profits for your business.
49.Donna sells t-shirts featuring vintage album covers. She wants people
searching for unusual t-shirts to find her website, but she also thinks people
interested in music might make a purchase. What campaign type would you
recommend?
o "Display Network only - All features"
o "Display Network only - Remarketing"
o "Search Network with Display Select - All features"
Explication:
Donna wants her ads on both Search and Display Networks. "searching for unusual t-shirts" -
Search network. "People interested in music" - Display network. With this campaign type
your ads can appear when people search for terms on Google search and search partner sites
that match your keywords. They can also appear on relevant pages across the web on the
Google Display Network. However, your ads are shown selectively on the Display Network and

bidding is automated, helping you reach people who are most likely to be interested in the
products and services that you’re advertising.
50.Target CPA bidding can help drive conversions by using your conversion
history and:
o cost-per-acquisition (CPA) goals to show the optimal ad when a
conversion is more likely
o cost-per-click (CPC) goals to show the optimal ad when a conversion is
more likely
o cost-per-acquisition (CPA) goals to raise your bid when a
conversion is more likely
o cost-per-click (CPC) goals to raise your bid when a conversion is
more likely
Explication:
Target CPA is an AdWords Smart Bidding strategy that sets bids to help get as many
conversions as possible at the target cost per acquisition (CPA) that you set. It uses advanced
machine learning to automatically optimize bids and offers auction-time bidding capabilities
that tailor bids for each and every auction. Target CPA is available as either a standard strategy
in a single campaign or as a portfolio strategy across multiple campaigns and ad groups. This
article explains how Target CPA bidding works and what its settings are.
51.If you'd like your ads to show on certain sites across the Internet, you can
add these websites as:
o Topics
o Placements
o Keywords
o Audiences
Explication:
Locations on the Display Network where your ad can appear. Examples include relevant
websites and apps that partner with Google to show ads. A Display Network placement can
refer to several things, such as an entire website, a subset of a website (such as specific pages

from that site), an individual ad unit positioned on a single page, a video, a mobile phone app
and more. You can choose specific locations by adding managed placements. You can also let
Google choose relevant automatic placements for you based on your keywords.
52.An advertiser wants to achieve the top position in paid search results. Which
recommendations would improve the likelihood of top ad position?
 Improve Quality Score and increase cost-per-click (CPC)
 Decrease cost-per-click (CPC) and increase daily budget
 Decrease cost-per-click (CPC) and decrease daily budget
 Improve Quality Score and decrease cost-per-click (CPC)
Explication:
Your ad's position on the page is determined by your Ad Rank – a combination of your bid, the
components of Quality Score (expected click-through rate, ad relevance and landing page
experience), and the expected impact of extensions and other ad formatting.
53.You signed 3 new clients, each with an existing AdWords account.
What's the best way to manage these accounts?
o Use your clients' sign-in information to access and manage the accounts
o Consolidate the 3 accounts into a new AdWords account you create
o Pause your clients' campaigns and recreate them in your manager acccount
o Link the client accounts to your My Client Center (MCC) manager account
Explication:
If you’re an agency or someone who manages multiple AdWords accounts, then a manager
account is a powerful tool that could save you time. A manager account is an AdWords account
that lets you easily view and manage multiple AdWords accounts – including other manager
accounts – from a single location.
54.What changes can you make to the Display Network campaign of a
client who wants to drive awareness of her natural beauty brand
o Increase the daily budget and add text ads with clear call-to-
actions like "Buy now"
o Use a balanced combination of broad-, exact-, and phrase-matched keywords

o Target large metropolitan areas where people are more likely to
encounter her product
o Add display ads and affinity audiences targeting people interested in
green living and beauty
Explication:
(very personal opinion) Confusing... At least.. All answers are correct if we ask "what changes
CAN you make", as all of them are likely to improve the results. Keeping in mind that we can
run text ads on Display Network also. If a question was like "what would be the first step you
should take..."or similar, there would be no doubts.. You should always try to narrow and
optimize your audience. But from practical side, you should NEVER decide on possible results
without testing. In other words, you never know if people interested in "green living" is a better
audience than people leaving in" large metropolitan" areas. Test first, analyze and decide after.
55.Keyword Planner can help you build a new Search Network campaign by:
o Organizing potential placements into ad groups
o Suggesting landing pages for your ads
o Multiplying keyword lists together
o Creating new ads based on your keywords
Explication:
Keyword Planner is a free AdWords tool for new or experienced advertisers that’s like a
workshop for building new Search Network campaigns or expanding existing ones. You can
search for keyword and ad group ideas, see how a list of keywords might perform, and even
create a new keyword list by multiplying several lists of keywords together. Keyword Planner
can also help you choose competitive bids and budgets to use with your campaigns.
56.Which of these metrics is especially important to clients who are running a
branding campaign?
o Impressions
o Average cost-per-click (avg. CPC)
o Phone call conversions
Explication:

What is an impression? An impression is counted each time your ad is shown on a search result
page or other site on the Google Network. If you are running a "branding" campaign you should
be interested in impressions firstly.
57. A standard AdWords text ad is made up of:
o a headline text and description text
o a display URL and description text
o a headline text, a display URL, and description text
o a headline text, image, and description text
Explication:
Text ads on the Search Network show above and below Google search results. A text ad on
Google search is the simplest online ad that AdWords offers. It has three parts: headline text, a
display URL and description text.
58. Google Analytics can help you learn more about the behavior of your client's
customers because it shows you how:
o they interact with her websiteo
o likely they are to click her ads
o they perceive her products
o likely they are to become a regular customer
Explication:
Linking a Google Analytics property to your AdWords account can help you to analyse customer
activity on your website after an ad click or impression. This information can shed light on how
much of your website traffic or business comes from AdWords, and help you to improve your
ads and website.
59.How can you see if people are searching for your client's services during the
early morning and evening hours?
o Run a keyword diagnosiso
o Segment performance statistics by time
o Monitor reach and frequency data
o Run a search terms report

Explication:
Here are two examples of how to use segments to gain insights: 1. To determine whether
mobile or computers give you a better ROI, segment your keywords by device. Then you
might choose to adjust your bids accordingly. 2. To isolate patterns in an ad group’s
performance, segment your table by time (day, week, or day of week, month, quarter or
year). If you find that your ads perform best on a particular day of the week, then you may
choose to modify your bids to boost that pattern.
60.Each campaign in your AdWords account should have a single:
o maximum cost-per-click (max. CPC) bid
o ad group
o landing page
o business goal
Explication:
AdWords is a powerful online advertising tool, and there are lots of ways that you can use it to
reach your goals. Depending on how you set up and run your campaign, you can set yourself up
for success and use online advertising in a way that gets you maximum results.So as you
approach creating advertising campaigns and start using AdWords, it's important to plan out
your online advertising goals and business strategy.
61.You can use Keyword Planner to identify:
o webpages where your ad can appear based on your keywords
o the number of negative keywords you should add
o which text ads are performing best based on your keywords
o the amount of traffic potential keywords you might get
Explication:
Keyword Planner is a free AdWords tool for new or experienced advertisers that’s like a
workshop for building new Search Network campaigns or expanding existing ones. You can
search for keyword and ad group ideas, see how a list of keywords might perform, and even
create a new keyword list by multiplying several lists of keywords together. Keyword Planner
can also help you choose competitive bids and budgets to use with your campaigns.

62.Blake is focused on branding and is more interested in his ads being viewed than in
generating clicks. Which of these features would not be a good fit for him?
o Call extensionso
o Reach and frequency data
o Cost-per-thousand-impressions (CPM) bidding
o Placement targeting
Explication:
The purpose of a brand engagement campaign is to build awareness of and positive
associations with your company and its products and services. A customer can interact with
your brand in a variety of ways, including watching videos, playing games, spending time on
your website or communicating with other customers.
63.When someone clicks your ad, the actual amount you're charged will be:
o The minimum needed to hold your ad position or 50% of your
maximum cost-per-click (max. CPC) bid, whichever is greater
o The minimum needed to hold your ad position but never less than 50% of your
maximum cost-per-click (max. CPC) bid, whichever is greater
o The minimum needed to hold your ad position but never more than 120%
of your maximum cost-per-click (max. CPC) bid, whichever is greater
o The minimum needed to hold your ad position, under the maximum cost-per-
click (max. CPC) limit
Explication:
Your actual cost per click (actual CPC) is the final amount that you're charged for a click. You're
often charged less – sometimes much less – than your maximum cost-per-click (max. CPC) bid,
which is the most you'll typically be charged for a click. Actual CPC is often less than max. CPC
because, with the AdWords auction, the most that you'll pay is what's minimally required to
hold your ad position and any ad formats that are shown with your ad, such as sitelinks.
64.If you want to direct people to specific pages on your website from an ad,
you can create an ad that uses:
o callout extensions
o sitelink extensions
o previous visits extensions
o location extensions

Explication:
To add more links to your ads, create sitelink extensions. Sitelink extensions can take people to
specific pages on your site—your store hours, a specific product, or more. When someone clicks
or taps on your links, they skip right to what they want. Sitelinks can encourage meaningful
clicks, and can generate new business for you.
65.What does "converted clicks" measure?
o The total number of clicks within your chosen conversion window
o The total number of conversions divided by the total number of clicks
o The total number of clicks that led to a conversion
o The percentage of clicks that led to a conversion
Explication:
"Converted clicks" is actually a click metric. It counts the number of clicks that lead to one or
more conversions. For example, if a customer clicks your ad once and then completes two
different conversions, "Converted clicks" only counts the one click. You might use this metric if
you’re tracking multiple types of leads and are interested in seeing clicks that result in one or
more leads (regardless of the conversion action).
66.Which strategy should Giorgio use to increase the number of relevant clicks
from his Search Network campaign?
o Add new relevant keywords and remove keywords
with low clickthrough rate (CTR)
o Increase bids for ads with the lowest average position and clickthrough rate
(CTR)
o Broaden his keyword list for ads with the lowest clickthrough rate (CTR)
o Increase bids on relevant keywords with low clicks and clickthrough rate (CTR)
Explication:
Optimization is an ongoing process. You should test, monitor, analyze and optimize your
campaigns on regular basis to achieve your business goals. Finding an optimal keywords list is
an essential part of optimization.

67.Nadia manages a local gym and is running an ad to drive more free trial
memberships. What could she include in her ad text?
o A prominent headline like "TRIAL MEMBERSHIPS AVAILABLE"
o A call-to-action like "Visit our gym now"
o Add a promotion like "20% off fitness classes"
o Add a call-to-action like "Sign up for a free trial"
Explication:
To effectively reach potential customers, your text ads should be specific, relevant, attractive,
and empowering. Note: the first answer is against Google rules, capitalizing all letters is a bad
practice.
68. J
ulian wants to reach potential customers based on the type of device they're
using, but he doesn't know how his campaign performs on different devices.
How can Julian find meaningful data that will help him decide which devices
to target?
o Set up an experiment to test which device he should target
o Create multiple ad groups that target different devices, and monitor the
results
o Create multiple campaigns that target different devices, and monitor the
results
o Segment his campaign statistics table by device
Explication:
Use segments to bring out what’s most important to you in your AdWords tables. With
segments, you can split your data into rows, isolating exactly what you want to see. Your
segment choices vary depending on which table of your AdWords account you're viewing, but
may include periods of time, click type, or device.
69.When reviewing your client's Search Network campaign, you notice that the
ads in one of the ad groups have a low average position. Which flexible bid
strategy should you use to help improve the position of these ads?
o Maximize clicks

o Enhance cost-per-click (CPC)
o Target return on ad spend (ROAS)
o Target search page location
Explication:
“Target search page location” is a type of flexible bid strategy that automates bidding across
multiple campaigns, ad groups, and keywords to show your ad on the top of the page or on the
first page of Google search results. This article explains how the flexible “target search page
location” bid strategy works and what its settings are.
70.When choosing a maximum cost-per-click (max. CPC) bid, you should consider the
amount that you make from a purchase because you want to set a bid
amount that's:
o the same amount as the revenue generated by your product
o 50% of how much your product is worth
o based on how much your product is worth
o the same amount as the profit generated by your product
Explication:
Do we really need to know something about AdWords to answer this question? At least even
AdWords exam can be funny. Anyway, here is appropriate explication from google help center
"Most people starting out in AdWords use cost-per-click (CPC) bidding to pay for each click on
their ads. With this option, you set a maximum cost-per-click bid (max. CPC bid) that's the
highest amount that you're willing to pay for a click on your ad. Set your bid by thinking about
how much an ad click is worth to you."
71.Which client would you advise to use radius targeting?
o Luis, whose e-commerce business delivers nationwide
o Christopher, who wants to promote his new product in select cities
o Denise, whose service can reach customers within 30 miles
o Mabel, who wants to exclude her ads from certain cities
Explication:
When you target a radius, we'll show a list of locations that are contained within the radius,
also known as "Locations within this target". It's a good idea to review these locations to make
sure that you've captured the areas that you expected. Keep in mind that if you select a small
radius, your ads might only show intermittently or not at all. That’s because small targets might

not meet our targeting criteria. You'll also have the option to refine your targeting by
individually selecting cities or regions within the radius.
72.Higher Quality Scores typically lead to:
o higher costs and lower ad positions
o lower costs and better ad positions
o less overall impressions
o faster delivery of daily budget
Explication:
Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher
quality ads can lead to lower prices and better ad positions.
73.Your travel agency client is running a very targeted campaign to reach people
who are visiting Paris on vacation and don't live in France. What would be an
effective way to target this client's customers?
o Create a campaign with ads and keywords written in French
o Create a campaign targeting Paris and languages other than French
o Create a campaign targeting French and regions other than Paris
o Create a keyword list with the exact match keyword "Paris" and negative keyword
"France"
Explication:
Choose the language and geographic locations -- such as a country, region or city -- where your
customers are located. After you set these targeting options, AdWords determines who to
show your ads to based on several factors: the Google domain people use (like www.google.de
or www.google.co.uk), their search term, their computer's IP address (which can estimate its
geographical location), their language preference set for Google, and the languages of sites
they visited in the past.
74.What's the easiest way to evaluate if one version of your landing page
performs better than another for the same ad?

o Create another campaign for the new landing page and compare the
two campaigns
o Replace the existing landing page with the new one and compare this month's data to
last month's
o Run a Campaign Experiment on the existing campaign that switches
between both landing pages
o Create another ad group for the new landing page and compare the two ad groups
Explication:
You can run one experiment per campaign at a time, testing the performance of different
keywords, ads, and ad groups. Your experiment can include existing keywords, ads and ad
groups, new keywords, or both. When you set up your experiment, you can choose how long
you want it to run and what percentage of searches will see your experimental changes.
Whether you want your experiment to start on a scheduled date or start manually is up to you.
75.When people search for your client's watch repair business, they use very specific
terms like "vintage watch repairs". To show your ads for these searches, you'll
want to use:
o Exact match keywords
o Phrase match keywords
o Broad match keywords
o Negative match keywords
Explication:
In general, the broader the keyword matching option, the more traffic potential that keyword
has. Conversely, the narrower the keyword matching option, the more relevant that keyword
will be to someone's search. Understanding these differences can help you to choose the right
options and improve your return on investment. "Very specific terms" in question indicates
Exact match Keywords. However from my practice it's much wiser to have Exact, phrase and
broad match types of keyword in a single ad group.
76.Which client would you advise to advertise on the Google Search Network?
o Bill, who wants to reach people looking for plumbing serviceso
o Jim, who wants to reach people on social networks interested in poetry
o Carol, who wants to reach people watching YouTube videos

o Suzy, who wants to reach people browsing travel websites about China
Explication:
results when someone searches with terms related to one of your keywords.
77.Belinda's boutique just started carrying 3 new designer labels. She wants to
show an image ad announcing the new collections to people who are
browsing websites about designer clothing. Which campaign is a good fit?
o "Display Network only - All features"o
o "Shopping"
o "Search Network only - Standard"
Explication:
A word "announcing" is a key. She is still not selling, right? Otherwise Shopping ad format
would be more suitable answer.
78.While teaching a new account manager how to build a Search campaign, you tell
her that she should group similar keywords together in an ad group because it
will allow her to:
o create a different ad for each keyword
o create ads that are relevant to all keywords
o only create one ad that's relevant to all keywords
o create multiple ads for each keyword
Explication:
An ad group contains one or more ads which target a shared set of keywords. You set a bid, or
price, to be used when an ad group's keywords trigger an ad to appear. This is called a cost-
per-click (CPC) bid. You can also set prices for individual keywords within the ad group. Use ad
groups to organize your ads by a common theme, such as the types of products or services you
want to advertise. "side-note"- grouping keywords together doesn't "allow" you to create ads,
it "helps" to "optimize" your ads. There is a difference.

79.How do cost-per-click (CPC) ads compete with cost-per-thousand impressions
(CPM) ads on the Google Display Network?
o CPC bids are effectively coverted to CPM bids
o CPM bids are effectively coverted to CPC bids
o Ads using CPC bids are not allowed to compete on the Display
Network
o CPC and CPM bids only compete against bids of the same type
Explication:
When CPC and CPM ads compete for the same Display Network placement, adwords uses
eCPM to compare ad rank. AdWords converts CPC to ECPM ( CPC equivalent bid) Google
estimates how many clicks the ad might receive in 1000 impressions to get the comparison, the
resulting figure is the ad’s eCPM, or effective cost per impressions.
80.What is the recommended next step if you noticed from the Search
terms report that certain terms are leading to a high number of clicks on
your ads?
o Add search terms that are not leading to many clicks as negative keywords
o Add sitelinks to your ads to make them even more prominent
o Make sure all of these search terms are included as keywords,
regardless of relevance
o Make sure relevant search terms are keywords and adjust your bid or ad text for
these keywords
Explication:
The search terms report gives you information on what people were searching for when they
saw your ad and clicked it. This information can help you remove poorly performing keywords
or add new keywords. You can also use the search terms report to help you identify negative
keywords.
81.Cliff just started working with a client who has a very disorganized AdWords
account. What's an effective way for him to begin restructuring his client's
account?
o Create multiple campaigns, each with a set of related keywords
o Create campaigns based on the structure of his client's website
o Create one campaign with a broad selection of keywords
o Create one campaign for all the products his client offers

Explication:
Many advertisers find it helpful to base their ad groups on the sections or categories that
appear on their website. For example, let's say you sell desserts, beverages, and snacks on your
website.
82.Your client's campaign is consistently meeting its average daily budget. What
should you do to maximize your client's budget throughout all hours of the
day?
o Increase the maximum cost-per-click (CPC) bid
o Change the ad delivery method from "Accelerated" to "Standard"
o Lower the daily budget amount
o Pause the campaign to stop showing ads and accruing costs
Explication:
Accelerated delivery tries to show your ads more quickly until your budget is reached. With this
option, your ads can stop showing early in the day if your budget is spent.
83.Caleb owns a music store and is creating an ad group for musical instrument
rentals. What would be the most appropriate landing page for his ad?
o A page with information on instrument rentals and a contact form
o His homepage, with links to instrument sales, rentals, and music lessons
o A page with information on music lessons and a contact form
o A page with a wide selection of instruments for sale
Explication:
The landing page experience status describes whether your landing page is likely to provide a
good experience to customers who click your ad and land on your website. You can use this
status to help identify landing pages that might be hurting your chances of making conversions
like sales or sign-ups. You should make sure your landing page is clear and useful to customers,
and that is related to your keyword and what customers are searching for. All these factors can
play a role in determining your landing page experience status.

84.When building a keyword list for a Display Network campaign, you should do
which of the following:
o Use Display Campaign Optimizer to identify new keywords
o Only include exact match keywords
o Only use Keyword Planner to identify new keywords
o Include keywords that are related to the websites your customers visit
Explication:
Display Network keywords help you connect your campaigns to people most likely to be
interested in your business. For example, if your most likely customers like to hike, you might
add keywords around hiking or enjoying the outdoors. Then, AdWords finds relevant websites
that include your keywords as well as relevant audiences who are interested in those keywords.
It’s a good idea to pick keywords that are relevant to an entire ad group, and not just a single
ad.
85.What is the benefit of having multiple ads in an ad group?
o AdWords will automatically match each ad to the keywords it's
most relevant to
o Ads are only eligible to show ad extensions if there are more than one ad in that
group
o Ads are only eligible to show at the top of the page if there are
more than one ad in that ad group
o AdWords will automatically rotate your ads and show the best performing
ones more often
Explication:
Ad rotation is the way Google delivers your ads on both the Search Network and the Display
Network. If you have multiple ads within an ad group, your ads will rotate because no more
than one ad from your account can show at a time. Use the ad rotation setting to specify how
often you'd like the ads in your ad group to be served relative to one another.
86.You can use audience targeting to show your ads to:
o specific websites, based on specific interests
o groups of websites, based on specific interests

o specific groups of people, based on their interests
o specific groups of people, based on their location
Explication:
Adding audiences allows you to reach people based on their specific interests as they browse
pages, apps, channels, videos, and content across YouTube and the Google Display Network as
well as on YouTube search results. You can select from a wide range of categories -- from autos
and sports to travel and fashion -- and we'll show ads to people who are likely to be interested.
Depending on your advertising goals and the stage of the purchase process your customers are
in, you can choose to add different audiences to your ad groups.
87.Every time your ad is eligible to show, AdWords calculates its Ad Rank using
your bid 72 amount, components of Quality Score, and:
o the daily budget you've set
o your historical conversion rate
o the expected impact of extensions and other ad formats
o the search ranking of your website
Explication:
A value that's used to determine your ad position (where ads are shown on a page) and
whether your ads will show at all. Ad Rank is calculated using your bid amount, the components
of Quality Score (expected click through rate, ad relevance, and landing page experience), and
the expected impact of extensions and other ad formats.
88.An advertiser looking to drive conversions is using manual cost-per-click (CPC)
bidding. Which factor should be most important for this advertiser when deciding
keyword bids?
o The profit dervied from a paid click
o The bids of the next closest advertiser
o The average profit per conversion
o The Quality Score of the keyword
Explication:
Confusing question. Many online tutorials gives you "the average profit per conversion" as
correct answer. But its not a correct answer; Logic explication - conversion in given situation is a
"goal". And click doesn't mean conversion. As an advertiser is using CPC bidding the main factor
should be a value (profit) of paid click.

89.What's a reason to use the "Search Network with Display Select" campaign
type?
o Your ads only show on the first page search results
o You can pick the exact websites where you want your ad to show
o You can use one budget to advertise on the
search Network and Display Network
o Your video ads can run on the Search Network
Explication:
You manage your "Search Network with Display Select" campaigns the same way that you'd
manage a "Search Network only" campaign: set a budget, choose relevant keywords, create
ads, and set bids. Your ads can appear when people search for terms on Google search and
search partner sites that match your keywords. They can also appear on relevant pages across
the web on the Google Display Network. However, your ads are shown selectively on the
Display Network and bidding is automated, helping you reach people who are most likely to be
interested in the products and services you’re advertising.
90.Which of the following items is not a component of Quality Score?
o Landing page experience
o Maximum cost-per-click (max. CPC) bid
o Ad relevance
o Expected clickthrough rate (CTR)
Explication:
Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality lead
to lower prices and better ad positions. You can see your Quality Score (Quality Score ted on a
1-10 scale and its components (expected click through rate, ad relevance, and page experience)
in your keywords’ “Status” column. The more relevant your ads and landing re to the user, the
more likely it is that you'll see higher Quality Scores. Quality Score is an ated estimate of your
overall performance in ad auctions, and is not used at auction time to one Ad Rank.
91.An e-commerce client wants her campaign to be more profitable. After
calculating this client's total profits from AdWords, what can you do to start
maximizing results for profit?

o Test different cost-per-click (CPC) bids
o Test only one version of your ad text
o Lower the cost-per-click (CPC) bids and increase the budget
o Delete keywords that are generating the most clicks
Explication:
Testing and experimenting is an essential part of marketing campaign optimization. It's an
ongoing process. You can use drafts and experiments to compare your current bidding strategy
to something new and more clearly evaluate the results of your test.
92.Your client gets more conversions from ads that appear to people in Tokyo. What
actions should you take to try and increase the number of conversions for this
client?
o Use a location bid adjustment to increase bids for customers in Tokyo
o Create a separate ad group to target ads and bids for Tokyo
o Use the user location view to understand if people who
click your ads are located in Tokyo
o Refine where your ads show by adding the keyword "Tokyo"
Explication:
Use location bid adjustments to show your ad more or less frequently to customers in certain
countries, cities, or other geographic areas. You can also use location extension targeting to set
different bids for customers who are located around your business.
93. W
hen creating a keyword list using broad match, why should you leave out
misspellings and plural forms of keywords?
o AdWords only shows an ad for keywords with proper spelling and plural
forms
o Your keyword list would be disapproved based on Google's advertising
policies
o AdWords can automatically include these variations for you
o Broad match includes the exact words and phrases a user searches for
Explication:
So that you don't miss out on potential customers, Google shows your ads for close variations
of your phrase and exact match keywords to maximize the potential for your ads to show on
relevant searches. Close variations include misspellings, singular forms, plural forms, acronyms,

stemmings (such as floor and flooring), abbreviations, and accents. So there's no need to
separately add close variations as keywords.
94.Negative keywords can help advertisers refine the targeting of their ads by
o Reducing the number of irrelevant clicks
o Increasing the number of relevant Display Network placements
o Raising the average position of their ads
o Reducing their campaign's daily budget recommendations
Explication:
One key to a highly-targeted campaign is choosing what not to target. Because keywords can
target a broad set of phrases, it’s important to see whether every term is related to your
business.
95.By monitoring ad campaign performance, an advertiser may obtain the
information needed to:
o create additional AdWords accounts for low-performing keywords
o create duplicate ad groups with identical keywords and different ad variations
o compare campaign performance to that of individual competitors
o determine if campaigns are meeting overall marketing and conversion goals
Explication:
If you really want to succeed with AdWords, you'll need to regularly review and refine your
account's performance. In particular, you'll want to monitor the status and progress of both
your ads and their keywords. This article explains where to find and how to interpret
performance data in your account.
96.Clyde wants to raise the profile of his dance school. A "Display Network
only" campaign can help him:
o show ads when someone searches for dance classes
o match his ad text to what people are searching
o pick the most popular keywords for his campaign
o show ads on dance websites and YouTube videos
Explication:

"Display Network only" campaigns are best if you'd like to show ads on websites and apps when
your keywords are related to the sites' content. Display Network only campaigns are usually
focused on increasing awareness of your business, or giving a vivid impression of your brand.
These campaigns allow a much wider variety of ad formats and different ways to find your
customers based on their interests.
97.Which is a benefit of advertising online?
o Reach people who are likely interested in what you're advertising
o Automatically collect information about potential customers
o Increase your position in organic search results
o Make money by showing ads on your website
Explication:
When you advertise online with AdWords, you can use different targeting methods to reach
potential customers right when they're searching for your products or services. This can help
make sure you're putting your advertising dollars towards reaching only the people most likely
to become your customers
98.Your ad can show on the Google Search Network when someone
searches for terms that are similar to your:
o Placements
o Keywords
o IWebsite
o Ad text
Explication:
Keywords are words or phrases that are used to match your ads with the terms people are
searching for. Selecting high quality, relevant keywords for your advertising campaign can help
you reach the customers you want, when you want.
99.Which bidding strategy should Sara use if her goal is to get more
people to call her local catering business?
o Cost-per-view (CPV)

o Cost-per-thousand-impressions (CPM)
o Cost-per-click (CPC)
Explication:
Target cost-per-acquisition (CPA) is an automated bid strategy that lets you tell AdWords
the amount that you're willing to pay for a conversion. AdWords then automatically sets
your bids to give you as many conversions as possible at your targeted cost per acquisition.
100. A
nne-Marie's business goal is to generate online sales of her handmade
purses. Her AdWords costs are $100 per week and she wants to know if her
advertising investment is paying off. What additional information do you
need in order to calculate her return on investment (ROI)?
o Number of clicks on her ads and costs to produce her purses
o How many times her ads have been viewed and clicked on
o Number of clicks on her ads and revenue they generated
o Costs to produce her purses and revenue generated from her ads
Explication:
ROI is the ration of your net profit to your costs. Its typically the most important measurement
for an advertiser because it's based on your specific advertising goals and shows the real
effect your advertising efforts have on your business. The exact method you use to calculate
ROI depends upon the goals of your campaign.
101. Conversion Tracking helps you improve the return on
investment (ROI) from your online advertising because it:
o Measures trends relating to the search terms people
have used before seeing your ad
o Focuses on getting customers to complete an online purchase
o Automatically gives your personal details about the people who convert
o Shows you which ads lead to customer actions that have value for your
business
Explication:

ROI is the ration of your net profit to your costs. Its typically the most important measurement
for an advertiser because it's based on your specific advertising goals and shows the real
effect your advertising efforts have on your business. The exact method you use to calculate
ROI depends upon the goals of your campaign. With AdWords conversion tracking, you can
see how effectively your ad clicks lead to valuable customer activity, such as website
purchases, phone calls, app downloads, newsletter sign-ups, and more. Depending on the
type of conversion you’re tracking, the setup process is different, so the first step in setting up
conversion tracking is choosing a conversion source, or where your conversions come from.
102. What's one of the main benefits of using ad extensions?
o Extensions increase your reach by showing your ad on
more advertising networks
o Extensions ensure a higher clickthrough rate (CTR) because they make
your ad more prominent
o Extensions provide additional information to make
your ads more relevant to customers
o Extensions are automated so you don't have to create your ads
Explication:
Ad extensions are a type of ad format that show extra information (“extending” from your text
ads) about your business. Some can be added manually and others are automated. Similar to
higher ad positions, ad extensions give your ad more prominence on the search results page.
This additional prominence has two main benefits: ad extensions tend to improve your ad’s
visibility, also ad extensions often increase your total number of clicks by improving the
clickthrough rate (CTR) of your ads. They provide valuable ways for users to learn more about
your business or interact with your ad, such as making a phone call to your business or
providing more links to your website.
103. Why should you link your client's AdWords account to Google's
Webmaster Tools?
o See how your ads performed when triggered by actual searches
o See how often your ads rank higher in search results than those of
other advertisers

o See if people reach your client's website via ads or organic
search results
o See which campaigns have the biggest changes in clicks, costs, and
conversions
Explication:
You can use AdWords reporting tools to see how often your ads are showing to potential
customers, and which keywords are triggering those impressions. With the paid & organic
report, you can also see how often pages from your website are showing in Google’s free
organic search results, and which search terms triggered those results to show on the search
results page.
104. You would choose to advertise on the Google Display Network if you
wanted to:
o show ads to people on non-Google search sites
o show ads on Google Maps
o show ads on websites related to your business
o show ads on Google Shopping
Explication:
The Google Display Network allows to you connect with customers with a variety
of ad formats across the digital universe. This network spans over two million
websites that reach over 90% of people on the Internet. It can help you reach
people while they’re browsing their favorite websites, showing a friend a YouTube
video, checking their Gmail account, or using mobile sites and apps.
105. Your client wants to improve her ad position. What would you
recommend?
o Improve the ad quality and increase bid amount
o Add more keywords and increase daily budget
o Improve Quality Score and decrease bid amount
o Make the ad headline longer and more descriptive
Explication:
The order in which your ad appears on a page in relation to other ads. An ad position of "1"
means that your ad is the first ad on a page. Ad position is determined by a formula called Ad
Rank that gives your ad a score based on your bid, the quality of your ads and landing page, and

the expected impact of extensions and other ad formats. So even if your competition bids more
than you, you can still win a higher position -- at a lower price -- with highly relevant keywords
and ads. Your Ad Rank is recalculated each time your ad is eligible to appear, so your ad
position can fluctuate each time depending on your competition at that moment. Ads can
appear on the top or bottom of a search results page.
106. You sell video games and want people who play mobile gaming apps to
know about your store. What's one benefit of promotion your products with
a mobile apps campaign on the Display Network?
 It lets people who see your ad get directions to your store on Google Maps
 It allows you to show your ad on app categories that you choose
 It encourages people using mobile devices to install your app
 It directs people to your online store to purchase your products
Explication:
You can reach a growing audience of people using mobile phones and tablets by showing
your ads in apps. Choose to let AdWords match your ad to apps for you through the
Display Network, or target particular app categories.
107. Tom wants to promote his windshield repair company's emergency service by
reaching people right when they're searching for help. Which campaign type is
a good fit?
o "Search Network with Display Select"
o "Shopping"
o "Search Network only"
o "Display Network only"
Explication:
Again, many online tutorials give you a wrong answer. There is no need to select Display
Network if you don't need it, as in most cases you won't be using your budget in the most
efficient way. "Emergency" and "searching for help" points to Search network and only
Search Network.

108. An advertiser wants to increase the Quality Score of a low-performing
keyword. Which approach would you recommend?
o Set an ad group adjustment of +20% for that keyword
o Delete the keyword and use keyword Planner to find more relevant keywords
o Modify the ad associated with that keyword to direct to a
highly-relevant landing page
o Delete the keyword and find a synonym of the keyword to campaign
Explication:
Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher
qualityads can lead to lower prices and better ad positions. You can see your Quality Score
(Quality Score is reported on a 1-10 scale and its components (expected clickthrough rate, ad
relevance, and landing page experience) in your keywords’ “Status” column. The more relevant
your ads and landing pages are to the user, the more likely it is that you'll see higher Quality
Scores. Quality Score is an aggregated estimate of your overall performance in ad auctions, and
is not used at auction time to determine Ad Rank.
109. In order to appeal to customers on mobile devices, it's important to:
o Send users to a video-based landing page
o Send users to a mobile-friendly landing page
o Avoid using Ad extensions
o Include your phone number as your display URL
Explication:
When creating a mobile website use strategies that make the most of the size of mobile
screens and how people use their phones. These strategies can help make sure your
mobile site offers a great experience for customers and helps them accomplish their goals
on your site. In turn, this means better business for you.
110. Laura runs an online store with a large inventory of children's toys and
games. Which ad format would you use for Laura's campaign to reach people
interested in purchasing children's games?
o Sitelink extensions
o Image ads

o Shopping ads
o App promotion ads
Explication:
If you're a retailer, you can use Shopping campaigns to promote your online and local
inventory, boost traffic to your website or local store, and find better qualified leads. To
get started, you'll send us your product data with Merchant Center and create a campaign
in AdWords. Then we'll use your campaign to create ads on Google and around the web
where potential customers can see what you're selling. We call these placements
Shopping ads, because they're more than a text ad--they show users a photo of your
product, plus a title, price, store name, and more. These ads give users a strong sense of
the product you're selling before they click the ad, which gives you more qualified leads.
111. An advertiser should group their campaigns by:
o type of product or service
o number of keywords
o maximum cost-per-click (CPC) bids
o number of ad groups per campaign
Explication:
Organizing your account allows you to better serve the right ads to the right customers, and it
allows you to better track the effectiveness of your advertising efforts. When you need to use a
different set of campaigns settings (ex: budget or location targeting), create a separate
campaign. For instance, if you sell clothing, you may want to set a budget for shirts and a
different budget for pants. In this case, you should create a campaign for shirts, and another
campaign for pants.
112. Data shows that the audience for a client's running shoe store is women ages
35 to 50. How can you optimize this client's Display Network campaign based
on your research?
o Use frequency capping to limit thenumber of times men ages 40
to 65 see your client's ads

o Increase cost-per-click (CPC) bids and experiment with variations of ad text that
includes running tips
o Add demographic and age targeting to show ads to people in this audience
o Set up a remarketing list to show ads to women who have previously visited
your client's
Explication:
With demographic targeting in AdWords, you can reach customers who’re likely to be
within the demographic groups that you choose. For example, if your business caters to a
specific set of customers within a particular group, you can show your ads to customers
according to their gender, age group, parental status, or household income. Follow these
step-by-step instructions to reach your customers.
113. A client wants to promote her new mobile app by showing her ads in
other mobile apps. How can AdWords help accomplish her goal?
o Google's Search Network will help her target people who are more
likely to download her app
o She can use keywords like "mobile app" to target people who are more likely to download
her app
o Google's Display Network includes many mobile apps where she could
show her ad
o She can use mobile app extensions to reach users in apps
Explication:
You can reach a growing audience of people using mobile phones and tablets by showing
your ads in apps. Choose to let AdWords match your ad to apps for you through the
Display Network, or target particular app categories.

114. A client that owns a fine-dining restaurant in London wants to get more
phone calls from people researching places to eat on their mobile phones.
How should you optimize this client's campaign to help achieve their goal?
o Include a phone number in the client's ad's headlines and monitor performance with the
mobile clicks-to-call segment
o Include a phone number in the client's ad's headline and monitor performance
with the top vs. other segment
o Add call extensions to the client's ads and monitor performance with the top vs other
segment
o Add call extensions to the client's ads and monitor performance with the
mobile clicks-to-call segment
Explication:
Call extensions let you add phone numbers to your ads, which can increase click through rates
by 4-5%. When your call extensions show, people can tap or click a button to call your business
directly. That means more customer engagement with your ads, and more chances for you to
get and track your conversions.
115. Your client wants to show ads to people who've visited her website before.
Which Adwords feature would you recommend she use?
o Dynamic Search Ads
o Ecommerce tracking
o Conversion tracking
o Remarketing
Explication:
Remarketing lets you show ads to people who've visited your website or used your
mobile app. When people leave your website without buying anything, for example,
remarketing helps you reconnect with them by showing relevant ads across their different
devices.

THANK YOU!

Google adwords fundamentals certification exam question and answers practice test pdf 2017 by onlineseotrainer

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Google adwords fundamentals certification exam question and answers practice test pdf 2017 by onlineseotrainer