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AR & VR App Development Services

We leverage immersive technologies (AR, VR, MR) to present content in an engaging way, design novel hardware supporting extended reality, and provide VR and AR development services to consumer electronics brands looking to fine-tune distributed systems’ performance.

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Augmented and Mixed Reality Applications

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Our Augmented Reality app development team uses markers, location data, and SLAM to merge content into a camera feed of a smartphone or HMD. We create apps capable of:

  • Recognizing objects, facial features, and gestures
  • Augmenting maps and images with contextual data
  • Changing superimposed graphic elements based on sensor, accelerometer, gyroscope, and GPS data

Virtual Reality Solutions

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Softeq combines quality code, immersive sound, and motion graphics to design a lifelike simulated reality. Our 360° video and VR software development services include:

  • Interfacing custom VR apps with hardware: camera-based and ambient light sensors, inertial measurement unit
  • Video streaming system development
  • Intelligent object, face, and emotion recognition
  • 3D environment modeling and object manipulation

Industry-specific AR and VR Solutions

In-store Engagement

  • Virtual try-ons and showrooms, interactive kiosks, AR catalog apps, and in-store navigation solutions for brick-and-mortar businesses.

Remote Assistance

  • Industrial Augmented Reality application development services for equipment maintenance, quality control, smooth production, warehouse operations, and remote customer service.

Employee Training

  • On-the-job education through the interactive simulation of workflow operations (equipment assembly, software installation, medical treatment).

Virtual Tours

  • VR-based property tours for the real estate industry and virtual travel experiences (hotel tours, travel information, holiday booking interfaces).

Digital Health

  • AR- and VR-based guidance solutions for the operating theater, enhanced medical imaging, immersion therapy, and AR interfaces for medical equipment.

Immersive Entertainment

  • AR and VR games for mobile devices and headsets, WebRTC solutions for popular browsers, multi-layer video streaming, and photo editing apps.

Featured Projects

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Softeq created an Augmented Reality game for the Microsoft AR platform HoloLens. Each game object has lots of small details, looks realistic, and is manually animated. All game sounds are stereo and attached to virtual objects.

Case study

Augmented Reality Game for Microsoft HoloLens

HoloDefense is the latest Augmented Reality gaming app Softeq has been working on to explore Microsoft’s new AR platform — Microsoft HoloLens.

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A mobile AR manual for troubleshooting dishwashers that allows customers to point their smartphones at a dishwashing machine and receive visual instructions overlaid on their camera feed in real time.

Case study

Augmented Reality Manual for Troubleshooting Dishwashing Machines (iOS)

Our client is a European consumer electronics brand that manufactures a wide range of devices for in-home use. As part of its Digital Transformation activities, the company is looking for a technology solution to present user manuals in a simple and engaging manner.

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The client had an AR-driven remote assistance solution for real-time communication consisting of smart glasses and an Android app. The mobile client failed to process the increasing number of requests—the app considered them to be a DDoS attack and crashed.
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AR & VR App Development Services

Softeq overhauled the software of an AR wearable device to solve its connection and stability issues

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Chris Howard Founder and CEO, Softeq

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Implementing AR in Enterprise Settings

Among AR/VR software companies, Softeq mainly specializes in niche Augmented Reality solutions for businesses undergoing Digital Transformation. By overlaying digital content on top of physical objects, companies can reduce the costs associated with product design, streamline employee training, and replace complex manuals with interactive user interfaces.

Overcoming Technology Barriers

Augmented and Virtual Reality app development is still in its infancy. As a result, open-source SDKs, frameworks, and configurations do not always support certain features out of the box. Our R&D department will lay hands on every tool available on the market to choose the appropriate technology stack for your project and create a software solution in line with your functional and non-functional requirements.

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