Find out why Drake’s new heartwarming song is much more than a PR move!
On February 16th, Drake made global headlines with his unexpected video for “God’s Plan”. There were no love interests, no elaborate storylines and no special effects, only the beautifully-lensed clip, directed by Karena Evans, that consists on following the star around Miami while he gave away his label’s $999,631.90 budget to those in need. The music video took place at a supermarket, in the streets, Miami Senior High School in Florida and the University of Miami.
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Everything starts with a view of a building and Drake at the window, just walking and dancing back and forward at the house design. Some were treated to supermarket shopping sprees, wads of cash and free luxury cars, whereas a cherry-picked selection of shelters, charity donations and support groups were presented with those comically huge checks we only ever see on-screen.
Drake beams throughout the entire music video, he swells with pride as tearful fans wrap themselves around him and blink in disbelief at the gifts they’ve just received. It’s a video guaranteed to make even the most cynical among us smile, laugh, maybe even shed a tear.
He showed up with a crane at the high school’s baseball field to film the video for “God’s Plan.” He also had a drone so he could capture the full overhead effect. And of course, Drake didn’t leave the schools uncompensated. To show his gratitude for the use of the campus, he left them with a few charity donations.
Did you imagine you faking sickness just so your mom could let you stay at home and not going to school, and then your friends call you saying that Drake is there? Just ICONIC!
This is Drake at his most sincere, which is precisely why the “God’s Plan” video seems natural rather than contrived. Fans still fall at his feet, but there’s no security to stop them. He’s really in these schools, he’s actively listening to these communities—as behind-the-scenes videos have shown—and he really is laughing and joking un-self-consciously. In that sense, the music video is as far from a PR stunt as you could get and its point is to help people making a self-improvement.
The scenes filmed at Miami beach with the families are the most touching ones. Also, the fact that this is filmed taking into consideration the real life of these people, gives it a more truthful and unique vintage vibe. One particularly heartwarming story is that of Destiny James, a talented and ferociously intelligent young black woman raised by a single mother in South Carolina. James had always dreamed of college but never thought it possible due to her lack of access to resources. So here it is Drake making dreams come true.
Giving cars at young teens, enter a supermarket and saying that those people could buy anything they want and he’ll pay, making dreams into reality, is what makes this vintage industrial style video so unique, making these people doing a self-improvement.
The “God’s Plan” visual isn’t a humanitarian intervention, it’s a music video, and it does exactly what a music video should do: it creates a visual narrative, introduces us to some seriously inspirational characters and leaves us feeling entertained, with a smile on our faces. Drake might not have changed the world, but he’s at least changed the lives—if only temporarily—of a handful of lucky Miami residents. For that, he should be celebrated.
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