PARIS, 2016-May-04 — /EPR Retail News/ — Klépierre, the European shopping center specialist, announces that the results of the 1 st National Casting for “Reines du Shopping” is a great success !
Klépierre and M6 UNLIMITED have developed an exclusive partnership to organize the first national casting of Reines du Shopping TV show, from April 23 to May 5, in 18 shopping centers in France.*
20 000 people participating to all the animations (castings, make ups, personal shoppers advice, digital games, etc.) and more than 2.5 million viewing videos on Klépierre shopping centers Facebook pages.
This first edition of “Reines du Shopping” national casting is totally in synch with French women’s expectations in terms of fashion : Opinion Way study shows that 62% of French women are interested in getting smart advice from a personal shopper; which is precisely the promise of “Reines du Shopping” TV show.
The power of a unique partnership between television and leading shopping centers
With “Reines du Shopping,” Klépierre has partnered for an unprecedented operation that uses its unique appeal to create preference among its clients. This partnership with M6 Unlimited reinforces the Let’s Play promise of a unique shopping experience at Klépierre centers.
“Every year, Klépierre creates a powerful media buzz by launching new and exclusive partnerships with key players of the entertainment industry, that bring customers to our centers. With a portfolio of centers present in 57 cities and 16 countries in Continental Europe, providing access to 150 million consumers, we offer brands a unique and powerful media platform in Europe,” explains Elise Masurel, new head of group marketing for Klépierre.
ABOUT KLEPIERRE
A leading shopping center property company in Europe, Klépierre combines development, rental, property, and asset management skills. Its portfolio is valued at 22.1 billion euros on December 31, 2015. It comprises large shopping centers in 16 countries of Continental Europe. Klépierre holds a controlling stake in Steen & Strøm (56.1%), Scandinavia’s number one shopping center owner and manager.
Klépierre’s largest shareholders are Simon Property Group (20.3%), world leader in the shopping center industry and APG (13.1%), a Netherlands-based pension fund firm. Klépierre is a French REIT (SIIC) listed on Euronext ParisTM and Euronext Amsterdam included the CAC 40, EPRA Euro Zone and the GPR 250 indexes. Klépierre is also included in several ethical indexes – DJSI World and Europe, Euronext Vigeo France 20 and World 120, Euronext Low Carbon 100 2 Europe – and is also ranked as a Green Star by GRESB (Global Real Estate Sustainability Benchmark). These distinctions mark the Group’s commitment to a voluntary sustainable development policy. For more information, visit our website: www.klepierre.com
About M6 Unlimited:
M6 UNLIMITED, the transmedia structure of M6 Publicité, puts advertisers at the heart of its organization and offers endto-end strategy. Thanks to the group’s considerable assets, M6 UNLIMITED can offer customized operations, original media productions, and the sponsorship, marketing, and management of the licenses of the group’s brands. Website: http://m6pub.fr
Twitter: @m6publicite
* LES REINES DU SHOPPING ® 2016 Métropole Télévision / Hubert Master Edition
MEDIA CONTACT
L’Agence Marie-Antoinette
Julie Haget – +33 1 55 04 86 40 – klepierre@marie-antoinette.fr