Scottrade Said to Be Working With Adviser to Explore Sale

  • Deal could value online financial firm at about $4 billion
  • Company said to attract interest from rival TD Ameritrade
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Scottrade Financial Services Inc., the online brokerage, is working with an adviser to explore a sale, according to people familiar with the matter.

A deal could value Town & Country, Missouri-based Scottrade at about $4 billion, the people said, asking not to be identified because the matter isn’t public. The company has drawn interest from rivals including TD Ameritrade Holding Corp., they said.