Some people think that merely getting a website is enough to gain attention and attract visitors. This is not true; a website is only the first step to success. What is the key? SEO, or search engine optimization. Optimizing your site attracts search engines and that leads to money in your pocket. Here are some ways to use SEO to your advantage.
Why should your small business use search engine optimization? Search engine optimization is an optimal way to direct traffic to every page of your website, instead of just the homepage. In other words, you can utilize commonly used keywords, in order to direct traffic to other parts of your website. People who are not searching for your business specifically, may find the result interesting and be compelled to navigate the rest of your links.
In order to maximize your search engine rankings, make sure to link to relevant and useful sites on your own site. Picking quality and appropriate links is key here. If you do this, it will not only be a good resource for your site, but also increases the chances of people linking back to you.
SEO is not a one-time thing, so you always need to work maintenance on your blog or website. Check constantly for broken links, images that won’t load, and videos that have been removed from the host source and other broken paths on your pages. Search engines penalize sites that display broken links, so stay diligent here.
Take care when using your social media presence to boost your main site’s Page Rank. The data you provide on your social media pages (e.g. Facebook and Twitter bios) should dovetail with the main keywords of your website. This establishes a relationship between the two that can help improve the positioning of both your social media presence and your main site.
Make use of inbound, external links to optimize search engine results. Link to people you know and request them to link to you, as well. Make use of other pages by writing good quality comments and in the review section, as well. Encourage others to visit your site. Linking to other sites can result in the traffic you desire and encourage better placement in real-time searches.
Getting the attention of the search engines only works with SEO. And with that attention, you can bring your website to the top of the first page in search engine result rankings and attract countless visitors. Use these tips to help propel you to that top spot and finally enjoy success.
Address:
65 Hime Ln, Mobeni, Durban, 4060
Phone: 078 211 4042
Email: info@thedurbanseocompany.co.za
External Links:-
Seo Durban 