The History of Coffee -- Modern roasted coffee originated in Arabia. During the 13th century, coffee was extremely popular with the Muslim community for its stimulant powers, which proved useful during long prayer sessions. By parching and boiling the coffee beans, rendering them infertile, the Arabs were able to corner the market on coffee crops. Tradition says that not a single coffee plant existed outside of Arabia or Africa until the 1600s, when Baba Budan left Mecca with fertile beans. 

Arabica beans produce the most common type of coffee in the world. In fact, the Coffee Research Institute estimates that up to 80 percent of the world’s coffee is produced from Arabica coffee plants. Arabic coffee is one type of beverage made from these coffee beans, which offer numerous nutritional benefits.  

 

 

25-45 New yorkers, who  work in office settings, and prefer taxi transportation and are always are on the go. but they perfer use organic and fresh products.  

They are also traveler and love trying new things , and that’s why they would the new product extension to the flavors they already offer.  

 

 

 

My concept was introducing to New York a new type of coffee that is widely popular in the Middle East. By sharing a culture and sharing a type of coffee that is good for the soul, leading to an enrich there life. because we all know life is to short for bland and tasteless coffee.