深撃設計管理 -「創新真的很重要嗎？」

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許多人不斷解釋並定義創新，但創新並非目的，更重要的目的是找到價值。價值往往隱藏在使用者的需求中，深擊設計從顧客洞察開始，將各個接觸點串成線索，再系統性地瞭解顧客體驗，打造專屬的產品服務系統設計（product-service system）。從完整的服務系統定義為顧客帶來的價值，即是建立商業模式的第一步。深撃設計從顧客出發，透過策略、研究、研發、設計、管理等面向，發掘問題、探索機會，為企業與組織提供相應的解決方案，提高產業與市場競爭力。

Design

如何找到價值 ?
從你的提供的服務來定義你對顧客的價值
就是建立商業模式的第一步

問題：出門在外，家裡有安全疑慮。
解決：用APP和感測器來防止遭竊！
出門
價值往往隱藏在需求中
實際案例分享

服務x設計
從顧客洞察開始
接觸點
顧客體驗使用者經驗
在互動體驗中顧客感受到的
在互動中組織和顧客接觸的重要時刻
從顧客洞察開始

顧客旅程不只是顧客的使用流程還包含
購買動機/心理狀態/文化因素/易用性/系統...
那些看不見的東西

不是考慮單一的點或單一的線而是整個系統
出門
睡覺
偵測處理煮飯
安裝在家
遠門
平時事故
實際案例分享

不是考慮點或的線而是整個系統的面
產品服務系統設計
創新服務情境規劃商業模式建立
服務設計
產品設計
APP設計
出門
Home Guardian
安全
全部上鎖
上鎖
平時
事故
Home Guardian
安全
全部上鎖
上鎖 sensorAPP

就是解決你看不見的問題
想瞭解更多 >>>
產品服務系統設計
Product-Service System 簡稱服務設計

深設計管理
TEL: 02-2721-0665 / EMAIL: hi@cc-dm.com
10556 台北市松山區復興南路一段47巷8號3樓
有服務設計需求如物聯網醫療照護寵物市場等領域歡迎聯絡我們
innovate at crossroad of design and management

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