Survey
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Gender *
Age *
Education *
Price Consciousness: I am not willing to go to extra effort to find lower prices. *
I will shop at more than one store to take advantage of low prices. *
The money saved by finding low prices is usually not worth the time and effort. *
I would never shop at more than one store to find low prices. *
The time it takes to find low prices is usually not worth the effort. *
Electronic Word of Mouth: The messages in the online customer communities are relevant. *
The messages in the online customer communities are appropriate. *
The messages in the online customer communities are applicable. *
The messages in the online customer communities are current. *
The messages in the online customer communities are timely. *
The messages in the online customer communities are up to date. *
The messages in the online customer communities provide complete information. *
The messages in the online customer communities include all necessary information that I need. *
Innovation Characteristics: This product is more comfortable to use than other products that meet similar needs. *
This product is more reliable than other products that meet similar needs. *
This product is more durable than others. *
This product is more efficient than others. *
This product is in keeping with potential adopter’s self-image. *
This product complements other products currently owned by the potential adopter. *
This product fits into potential adopter’s existing lifestyle or social class. *
The product requires a high general level of knowledge to use. *
This product takes a considerable amount of time to learn how to use. *
The operator’s manual is lengthy for this product. *
Special skills are required for installation/assembly. *
Innovation Adoption: My usage is extensive therefore, I continue using it. *
My usage is active therefore, I am a frequent user of it. *
Overall, I adopt using it because of its usefulness. *
My usage has substantially changed my life. *
My usage has impacted my life. *
I expect my product usage to increase in the future. *
Overall, I am satisfied with my product usage. *
My usage has benefited my life. *
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