5 Tips To Promote Your Website On The Internet

If your web page is not at the top of the search engines no one will know it exists. The Internet consists of billions of web pages and millions more appear every day. For this reason, it is crucial to make a good marketing and SEO strategy to promote a website and make it succeed.

 1. Content Marketing

Create New And Original Content

The most important step to promote a website is to create new and original content . If your page does not have much content, the chances of being found are significantly reduced. For example, if your website has ten pages and your competitor has 100 pages, your competitor's website is much more likely to be found than yours. Due to abuses by content farms, search engines are paying more attention to quality than content, so make sure all content is quality and will help your visitors

Add Content, Even If Your Site Only Sells Products

Most users do not visit a website just to buy a product. If your website is an online store, you should have complete information about the products, such as how to configure the product, how it can be used, opinions and comments of other users about your products etc.

Update Content Frequently

If your website includes frequently updated content, visitors have another reason to come back and make it a favorite. It is recommended to create at least 3 posts a week of content or if you could get a new page each day. Sites that have not been updated in more than a month are considered pages abandoned by most visitors.

Use Keywords

Placing keywords will help improve your ranking and decrease the percentage of dropouts. The first paragraph of the text is what will catch the attention of readers, and most search engines use the title of your page to display your website in the results list. Therefore, it is always a good idea to put the keywords in the title of each of your pages. Keep the short title (in most 5 or 6 words), make it descriptive, and use words that a potential visitor might be looking for.

Add Eye-Catching Images

The images will reinforce the interest of your website and help attract the attention of visitors, thus ensuring that they do not leave the site immediately. When adding a picture, also be sure to add a tag that describes it and contains the right keywords to help search engines find your web.

2. Choose A domain

A good domain name is a must to promote a website properly. When registering, make sure the name is small, simple, easy to spell and remember. Many of the common domain names have already been taken, try to think of as many names as possible. Search the database whois go daddy , it is an easy way to determine what options are available for domains.

3. Navigation And Design Should Be Simple

A visitor will immediately leave the web if he is not able to navigate through it. Studies have shown that the typical visit time the first time you enter a page is two to four seconds. Visitors who do not immediately understand how to navigate the site, or do not see what they want, leave the web almost immediately. Internet users know that if your page does not have what they are trying to find there are a lot of websites that will have it. Make sure that visitors can find what they are looking for within a few clicks. This can be accomplished by making lists of sub-pages or categories, by adding your own search engine, or by having a site map.

Make Easy
If your website is too complicated the visitors will feel frustrated and leave. When you first visit a website, most visitors do not scroll down. Keep important and eye-catching information on the first visible page. Finally, never scroll horizontally, a web page that moves from left to right causes frustration and most visitors will not even realize that they have to scroll, and leave.

Try Other Monitors And Devices

Not all users have the same browser, monitor or computer. Make sure the web looks good on all computers and monitors, and also that your page is accessible and visible on other devices, such as smart phones and tablets. This step is crucial to be able to promote a website.

4. Communicate With Your Customers

If your web accepts email, respond to all emails as fast as possible. Participate in online forums, newsgroups or other community-driven sites that relate to topics on your website, but do not visit them just to promote your page, since your messages could be deleted or even blocked. Provide helpful tips and information to help your customers.

Creating a Facebook fan page and a Twitter account can be a great way to have a conversation with your customer community, know what your concerns and suggestions are, as they can help you improve the reputation of your website .

5. Make A Marketing Plan

The huge growth of social networks can go against you if you do not plan and organize. The quantity and variety of social networks and the consumption of time that requires your support, may not give you the result you expected, by not making the most of their possibilities as sales channels and promotion. Many companies and professionals are encouraged to create an account on Facebook, Twitter, or a blog, without having pondered what social networks are most important for their market. Ignorance of the functioning of these social networks can result in a blog without visits, a Facebook page without fans or a Twitter account without followers. That is why it is important to have clear the most appropriate strategy to your market and for this a marketing plan is necessary.