Secrets of Growth Hacking: Double Your Profit and Income
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Hack Your Way to Success in Business and Life -- And Finally Get Where You Want to Be! A no-nonsense guide for results-oriented entrepreneurs who want to growth hack their way to a business that works smarter, that works more efficiently, that makes sense, and most importantly -- that works for you! If you like this, then you are going to love the new book "Dr Growth!" Join the pre-launch and download three chapters free: danny-flood.com/dr-growth
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Secrets of Growth Hacking: Double Your Profit and Income
- 2. You are about to learn our strategies to consistently deliver leads online for virtually any type of business (based on real experience with hundreds of clients and campaigns)
- 3. Our campaigns and clients enjoy millions of monthly pageviews, millions of social followers, millions of emails, millions of dollars in revenue. Through countless campaigns I've tested hundreds of tactics and invented my own strategies where none previously existed and kept only the methods I know work.
- 4. If you like this, you’ll love the book! 20+ chapters of goodies for virtually every media and channel. “You're 30 seconds away from ideas that can change the way you do business — and change your life — forever.” Visit the pre-launch page and download three chapters for free: danny-flood.com/dr-growth/
- 5. Danny Flood Started first business at age 9 working door to door. Life hacker and nomad since 2009 (currently in Malaysia) #1 canvasser in Nevada during 2012 Obama re-election campaign. Worked with more than 200 clients in every niche and channel imaginable. Audio intro for new book “Dr Growth:” openworldmag.com/114-dr-growth-intro Digital agency (LavaLink) acquired in 2011.
- 6. Have you started a business? Do you want to start a business? BAD NEWS: Starting and growing a business is really tough. You’ll be earning less than you would be working at McDonalds for the first year. It’s a big undertaking.
- 7. Most advice is terrible It will leave you with no clue how to actually market a business successfully and gain loyal users and customers “Growth Hacking” blogs and articles like to talk about tools and apps but leave you with no concrete plan or great strategy.
- 8. 98% of businesses are here. (Swimming with the sharks while trying not to be eaten alive.)
- 9. The Really Good News: Once you really understand marketing and marketing at scale (growth hacking), you can make literally money materialize out of thin air. To Master Marketing, remember one thing: Marketing is a game of percentages, not perfection. The best marketers aren’t smarter or more successful, they just make more attempts. There is no substitute for experience.
- 10. The Heart of Marketing: “All businesses grow from conversations.” Facilitating these conversations is marketing.
- 11. The Core of EVERY Marketing Campaign / Promotion: (This makes things simple)
- 12. How I Hacked One of the World’s Largest Online Dating Sites (circa 2009)
- 13. Real Life Examples Client: Parenting App in UK Market: Parenting bloggers / influencers - #Mumbloggers / #Mummybloggers Media: Twitter Message: “We’re recruiting parenting bloggers in the UK to curate emails. Commission based role. Care to discuss?” Client: Hipster Neckties Market: Hipsters into Unique Fashion - #Dapper Media: Instagram Message: Follow, like, comment: “Love your style, it’s an inspiration! Do you follow trends or prefer to set your own?”
- 14. More Examples Client: Guesthouse in Chiang Mai, Thailand Market: Backpackers in Thailand - #AmazingThailand, #ThailandTrip, #KohSamui, #KohTao, etc. Media: Instagram Message: “We love your photos of Thailand! If you’re ever in Chiang Mai, please visit us and have a free coffee on us. We would love to meet you!” Market: Entrepreneurs / Online Business Owners - FB Groups — “Growth Hackers,” “Traffic and Copy,” etc. Media: Facebook Message: “Hey John! I noticed we’re both members of the Growth Hackers group and wanted to reach out. How have your results been with growth hacking? I’m about to launch a new book called “Dr Growth” with my best hacks and looking to meet other growth hackers :) Take care”
- 15. Generating Leads From Facebook 400+ Hot Leads Ready to DM
- 16. Messages Writing a great message is an art form. • The message varies depending on the media (Twitter: 140 characters, email is longer, Instagram doesn’t allow links, etc) • Some markets are more visual • People use social media to share, engage, connect — so don’t sell in the beginning, offer friendship, community, rapport • Always start/end your messages positively (eg positive email subject lines) — this “anchors” you to pleasant feelings
- 17. Messages (continued) • Use reciprocity (generosity) whenever possible. With the right people, perform a friendly gesture on their behalf before you reach out to them (such as write them a review). • If you communicate / interact with a person, user, or subscriber through at least THREE different forms of media, they feel as though they know you longer.
- 18. Build a web around prospects
- 20. Market • HUGE MISTAKE: not defining a market! Each message has to be tailored to the market or we fail. • Every market is an insider community with its own language. Before you craft your message, you have to be one of them — speak the language they know. • Go where the users are: Huge communities on Amazon, Google, Facebook, Reddit, Instagram, ProductHunt, Newsletters, Craigslist, etc. etc. • FMIC - Find, Message, Interest, Convert.
- 21. Find markets on Instagram Using Specific Hashtags…
- 22. Reddit (there’s a subreddit/market for everything)…
- 23. Facebook — scraping event guest list (below) and targeting groups (right)… Scraping an event guest list…
- 24. Facebook ads (free e-book giveaways still work)…
- 25. Media • Every media channel has different strengths / weaknesses. Some markets are more active on some, and less active on others. • Each media platform can be hacked (!) • Identify the opportunity and scale • Example: Airbnb grew by exploiting Craigslist’s already huge user base (Many other smaller companies/ entrepreneurs have done the same and also gotten very rich).
- 26. How to Hack Systems (Cynefin Framework)
- 27. Marketing is a game of percentages, not perfection In the chaotic fourth of the Cynefin Framework, there is no blog/book/guide/slideshow that can prepare you for the type of work required. Growth Hackers become great at marketing by testing, running new promotions and campaigns constantly. The best marketers are not smarter than everyone else, they just make more attempts than everyone else. Double your rate of failure and you will succeed beyond your wildest dreams!!
- 28. Automation Gives You Superpowers • It takes way too much time, money, and effort to execute campaigns without help. • Most importantly: We need to test to know what works. Reaching the market quickly with our message is critical. • To hack a system: Act, Sense, and Respond • A few favorite marketing tools: Massplanner, Followliker, BuzzBundle, Queue, Streak, Dozens of Apps / Web based tools
- 29. Massplanner / Followliker • I’ve built combined followings of more than half a million in just one year, 90% automated, using Massplanner. • These tools allow you to automate all of the marketing grunt work. • Works for Instagram, Facebook, Twitter, Pinterest, LinkedIn, and more Join the Facebook group to request a Massplanner invite.
- 31. Buzzbundle • One of my favorite traffic generation tools. • Scrapes the entire internet for conversations happening around your topic, and let’s you join the conversation • With just 30 minutes of use per day, you can easily start seeing sales within the first week.
- 32. Streak, Boomerang • Free tools to make email more efficient • Streak allows you to send mass personalized email outreach to hundreds or thousands, you can also use “snippets” — pre-written templates • Boomerang is perfect for following up — and closing the sale.
- 33. Queue (queueat.com) Drop users into a gamification queue where they have the chance to share, promote and refer in exchange for prizes and prestige
- 34. • Dexi.Io: Advanced web scraper and extraction tool • Pilot Poster: Free web-based tool to post to content to multiple Facebook groups with one click • Scraper: Scrape large amounts of data for free (such as Google News) and export to Google sheets • Buzzstream/Toofr: Import spreadsheets and find contact info en bulk • Audiense: Advanced data collection (such as harvesting emails of Amazon reviewers) More favorite automation tools
- 35. Product Hunt, Code Canyon, Chrome Extensions AI-Powered Logo Maker Invite newsletter to an FB group with one click
- 37. Massplanner Example (Sending DMs on Facebook)
- 38. Massplanner Example (Following Users on IG)
- 41. Import to Massplanner and Message
- 42. Easy Win = Messaging New Followers
- 43. Hacking LinkedIn At the moment, LinkedIn is a fantastic platform for B2B sales. Worked with one client to go from 20 clients to 200+ in one year from LinkedIn Leads. 1. Modify profile into a landing page for one of your offerings and add a clear call to action (e.g. “Send me a connection invite for an introductory call”). 2. Make sure my headline is extremely relevant to them before we begin to view sales prospect profiles
- 45. Hacking LinkedIn (continued) 3. Subscribe to LinkedIn Premium to hone in on the market using advanced search capabilities 4. Use Dux-Soup (dux-soup.com) to automate profile views (300 - 400 per day limit), and start sending targeted traffic to your LinkedIn profile page! Does this work? Hell yes!
- 46. Planning a campaign… Source Method Visitors Expected Conversion Rate Total Signups Twitter Tweet 10,000 people 10,000 5% 500 Facebook Paid Ads, Group Posts 5,000 45% 2,250 Blogging Reddit, Medium 2500 50% 1,250 Instagram Comments, DMs 1,000 15% 150 Real life Public speaking/fliers 1,000 50% 500 Viral coefficient Each user invites 1 person X 15% 2X PR Reach out to 50 blogs 1,500 10% 150 Events Organize Meetups 1,000 35% 350
- 47. Perfecting Your Product (NPS) On a scale of 0 to 10, how like is it that you would recommend our service to a friend? What is the reason for your score?
- 48. Building out a Sales Funnel AARRR (The Pirate Metrics) is the perfect model to help you to improve your business, optimize your funnel and grow your business.
- 49. Commandments of Content Marketing 1. Make it easy for people to understand. 2. Promote and repurpose your content everywhere, in every form. Chances are you are not promoting enough. 3. Go where the users are. FB Groups, Reddit, Guest Blogs, YouTube, Pinterest, Instagram, Twitter, etc. 4. How to produce tons of content? The mind goes in directions 5. Always create a story: David vs Goliath, Great Aspirations, Underdog stories, stories of transformation, etc. 6. Steal successful attention-grabbing headlines and stories and change them to match your niche • Sh*t [Group of People] Say • Here’s How [So and So] is Changing the World of [Industry] • We Got a Sneak Peak of [Product] — And [It Was Amazing / You Won’t Believe What Happened]
- 50. Be a Growth Hacker. Become a Game Changer. Next Steps: 1. Set SMART goals - Smart, Measurable, Actionable, Relevant, Time-Based 2. Read basics / case studies for your channels on growthhackers.com/posts/ 3. Join the “Dr Growth” newsletter for free growth hacking chapters, guides such as “30 free places to submit your startup” and “11 Steps to Growing Facebook Groups” — danny-flood.com/dr-growth/ 4. Join the secret growth hackers group on Facebook — email me for details (danny@openworldmag.com) 5. “Good artists borrow, great artists steal” — GO OUT AND FIND USERS!
- 51. For Slides, Free Book Chapters, and to request Access to the Secret Marketing Hackers Community: danny-flood.com/dr-growth/ danny@openworldmag.com @dandanflood (Twitter, FB) @openworldmagazine (IG)