With the right training, Google Analytics can provide a wealth of data to help plan highly targeted marketing campaigns and perform deep optimization on them after they're launched. Google is currently releasing a faster, more powerful version of Analytics that will help drive even more in-depth and insightful analysis.
Jesse Nichols, Partner Program Manager for Analytics & Website Optimizer, will be hosting a series of webinars designed just for Agencies to help them navigate the new interface and also provide analysis and implementation tips and techniques.
By completing this form, you will receive an update a few days before each session that will include a link to the upcoming webinar. You can either save that link in your calendar and visit at the session start time, or follow the link to register for that session.
(sessions are held every three weeks, on Tuesdays at 2pm Eastern / 11am Pacific, and will be recorded and posted at
www.google.com/agencyland/index.html for future access)
Tuesday, May 10th:
Introducing the New Version of GA: Navigating the new interface, finding key reports, using helpful analysis tools
Tuesday, May 31st:
Exciting Insights with Light Speed Analysis: Using the right tools to identify performance opportunities
Tuesday, June 21st:
Measuring Multi-Channel Media: Best Practices for measuring Search, Display, Mobile & Social
Tuesday, July 12th:
Optimizing AdWords & Search: Using GA to improve CPC performance campaigns
Tuesday, August 2nd:
GA for Display Insight: How GA can improve targeting and measurement for Display buys
Tuesday, August 23rd:
Measuring Customer Engagement: How to set up GA to measure the things that really matter
Tuesday, September 13th:
Analytics Partnership Opportunities: How your business can deepen their relationship with GA
Completely new to GA? Check out our Getting Started Guide:
http://www.google.com/support/googleanalytics/bin/static.py?hl=en&page=guide.cs&guide=19779