Microsoft can do amazing graphics just fine, have you seen Ryse? It's a BEAUTIFUL game. But Ryse's gameplay isn't the best. What Sony nails is story and giving fun gameplay to that story.Dude I fully agree with you here and what I mostly meant was how they always tend to have at least one game that will blow you away visually. Which E3 was it that they had Days gone, God of War and another game? I was amazed by all the amazing graphics.
I just want that again from MS. I remember when they showed Halo 4 for the first time, me and my buddies went "this is 360? Hooooooly shit". I didn't really have that with any of their E3 shows ever since Xbox One launched.
Microsoft's games in the last decade tend to either have story but terrible multiplayer (Halo 4) or have great gameplay and multiplayer but AWFUL story (Halo 5). They need to master a balance.
The best examples I've seen this generation are what Microsoft needs to do more of are Ori and the Blind Forest and Sunset Overdrive. Two games that balance it out perfectly.