| Description |
303 p. : chiefly col. ill. ; 26 cm. |
| Note |
Includes indexes |
|
Designers include: Actual Studio; Blast Design Ltd.; Born & Raised; Brogue Studio; Campbell Hay; Core Agency CA; DWWORKROOM; Estúdio Alice; FABIO ONGARATO DESIGN; FIRMALT; FUTURA; Greenspace; Hooga Creative; Ineo Designlab; Jazz Design; Journal; makebardo; Matt Portch; Menta Picante; moodley brand identity; Moving Brands; Nhomada; Phage Ltd.; RE: Sydney; Sabbath Visuals; SAVVY STUDIO; SmartHeart Branding Agency; StudioBrave; StudioSmall; The Negra; THERE; Victoria Di Valerio; Vide Infra; Workbrands |
| Contents |
Introduction -- Brand built: Branding buildings and building brands -- Builders -- Buildings |
| Summary |
As urban property markets around the world continue to boom, the branding of buildings and their creators has become a crucial part of developing a distinct identity amongst fierce competition. By making the distinction between Buildings and Builders, Brand Built aims to provide property developers, construction firms, architects and interior designers a comprehensive resource for brand inspiration, as well as a guide for branding the completed buildings. Brand Built puts forward the best examples of branded properties from around the world: from the Mallorca Towers, a residential development in Guadalajara, Mexico; to Crescent & Montagne, a retail development in Montreal, Canada; the Palais Principe, luxury apartments in Vienna; and as a final example, Art Residence, art-centric low-rise apartments in Moscow, Russia. Brand Built also provides a useful guide to branding for startups and established brands alike from the branding process, to a guide to choice of colors and typefaces, to the reasons and mechanisms behind the logo, typefaces and other images involved in building (or renewing) the brand |
| Subject |
Corporate image -- Design
|
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Branding (Marketing)
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Commercial art
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Graphic arts
|
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Logos (Symbols) -- Design
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Trademarks -- Design
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Real estate business -- Marketing
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Construction industry -- Marketing
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Architectural firms -- Marketing
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Buildings -- Marketing
|
| Alt Author |
RHED Publishers (Singapore)
|
| Alt Title |
Branding buildings & the builders |
|
Branding buildings and the builders |
| ISBN |
9789810990305 |
|
