DesignSingapore Council and Time Inc. (NYSE: TIME) announced the editorial leadership and the formation of a Global Advisory Council of business leaders and design experts to give counsel, propose the format, and recommend content for Brainstorm Design 2018. The conference is scheduled to occur during Singapore Design Week from March 6 to 8, 2018.
“We are pleased to be working alongside DesignSingapore Council and Singapore Economic Development Board to launch this conference in March 2018 to lead provocative conversations and insightful panels,” said Norman Pearlstine, Time Inc. Vice Chairman. “The Brainstorm Design Leadership and Global Advisory Council reinforce the conference’s unique platform to bring together the business and design communities.”
The event will bring together global thought leaders in design and business to share insights and strategies for design innovation. Brainstorm Design is supported by the Singapore Economic Development Board (EDB).
Time Inc. has named Clay Chandler Editorial Director of Brainstorm Design, in addition to his current position as Executive Editor, Time Inc. International. In his new role, Chandler oversees programming, marketing, and the coordination of collaboration among Time Inc. brands for Brainstorm Design.
Designer Tom Dixon will serve as the event’s inaugural guest Creative Director. The Global Advisory Council will include Dixon; architect and designer Thomas Heatherwick; DesignSingapore Council Executive Director Agnes Kwek; PepsiCo Chief Design Officer Mauro Porcini; artist and innovator Daan Roosegaarde; architect Ole Scheeren; and architect and designer Patricia Urquiola. The Global Advisory Council will expand in the coming weeks, with additions from both the business and design communities.
“Design-led businesses outperform their competitors by 138 percent because they can create value for customers and effectively drive change,” said Ms Agnes Kwek, Executive Director, DesignSingapore Council. “Tremendous value can be created when business leaders get together with designers in answering not just the ‘what’ and the ‘how’, but also the ‘why’. Brainstorm Design aims to be that platform where business, public policy, and design intersect to discuss complex challenges of today.”.
Brainstorm Design co-chairs include Chandler, WALLPAPER* Editor-in-Chief Tony Chambers, WALLPAPER* New York Editor Pei-Ru Keh, FORTUNE Assistant Managing Editor Brian O’Keefe, and TIME Executive Editor Matt Vella. Time Inc. Vice Chairman Norman Pearlstine will serve as Chairman for the conference.
“As the world continues to increase its focus on Asia, we believe that Singapore can contribute to the world of design by providing a platform in this part of the world for growing the intersection of business and design, and of public policy and design,” said Dr Beh Swan Gin, Chairman, EDB. “The collaboration with Time Inc. will bring together our complementary strengths to accelerate this effort. We look forward to working with the Global Advisory Council to help us distinguish Brainstorm Design and the Singapore Design Week from other design festivals around the world.”
Brainstorm Design will feature presentations and panel discussions on how design can help to build businesses, improve sustainability, engage communities and enrich people’s lives. Brainstorm Design will help to amplify the global mindshare of Singapore as a thought leader in the design while fostering new business leads and relationships for DesignSingapore and EDB.