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CAUSE!: A Business Strategy for Standing Out in a Sea of Sameness Paperback – March 7, 2016

by Kevin Freiberg (Author), Jackie Freiberg (Author)
4.3 4.3 out of 5 stars 50 ratings
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According to Ken Blanchard, ''I love CAUSE! It's all about people and organizations who feel called to make a difference—to serve a purpose far beyond the typical bottom line. The book's design is a feast for the eyes and its message is food for the soul. Read this book and serve at a higher level.'' These days if your company isn't tied to a heroic cause, your business may be doomed. Companies that define themselves as cause-oriented stand out! They have better employee engagement, customer loyalty, and ultimately, stronger profitability and growth. CAUSE! documents a fresh approach to leadership and collaboration that drives business success in companies as diverse as TOMS, Lululemon, Virgin, Southwest Airlines and PepsiCo. And CAUSE! takes an in-depth look at how National Life Group, a financial services firm, built its culture and brand around a CAUSE to stand out in the industry's sea of sameness. According to Peter Economy, The Leadership Guy, INC.COM, ''There are few business books that truly have the power to change the world, but CAUSE! is one of them. In this book, Kevin and Jackie Freiberg clearly show how having a heroic cause attracts great talent, while motivating people to bring their best selves to work. Do your organization a huge favor and read this book right now!'' And, according to Chip R. Bell, ''CAUSE! is more than a clear blueprint for success; it is also a poignant design for organizational nobleness. Read it and get ready to have your perspective and practice redirected toward the soul of excellence.''
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Previous page
  1. Print length
    193 pages
  2. Language
    English
  3. Publisher
    freibergs.com
  4. Publication date
    March 7, 2016
  5. Dimensions
    6.25 x 1 x 9.25 inches
  6. ISBN-10
    0692586660
  7. ISBN-13
    978-0692586662
  8. See all details
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Editorial Reviews

Review

''Why CAUSE?
Today, employers tout their larger ''social'' mission as a way to attract and motivate employees - and especially Millennials.
For generations, marketers have talked about a unique ''point of difference'' for their brands.
In our neighborhood, we all know that one person whom we can approach for help, under any circumstances.
What do all three of these examples have in common? Whether we call it ''Purpose,'' or ''Cause,'' we all intuitively understand that people, brands, and companies motivated by a core reason, or a prime passion, perform better. They have more fun. They act as leaders. They attract followers. Even though in daily life we often forget these principles, don't you want to be this type of person, want to push this type of brand forward, want to work harder for this type of company?
If so, learn from the Freibergs and their insightful research underpinning CAUSE and you can start transforming those around you, too.''
--C. David Minifie, Chief Marketing Officer & Executive Vice President, Corporate Strategy, Centene Corporation

''CAUSE! packs a powerful punch!
Over many years the Freibergs have helped me show our players that we are playing for something bigger—For the San Francisco Giants, it's about entertaining people, elevating their spirits and creating a place for community.
Reminding players of our CAUSE has created an uncanny level of unselfishness and chemistry among our players that makes winning possible. After reading CAUSE! it is clear that mission driven companies like National Life Group are far better positioned to win as well.''
--Bruce Bochy, Manager, Three-time World Champion San Francisco Giants

''Jackie and Kevin Freiberg always focus on the greater good. That's why I love CAUSE! It's all about people and organizations who feel called to make a difference—to serve a purpose far beyond the typical bottom line. The book's design is a feast for the eyes and its message is food for the soul. Read this book and serve at a higher level.''
--Ken Blanchard, coauthor of The New One Minute Manager and Collaboration Begins with You

''There are few business books that truly have the power to change the world, but CAUSE! is one of them. In this book, Kevin and Jackie Freiberg clearly show how having a heroic cause attracts great talent, while motivating people to bring their best selves to work. Do your organization a huge favor and read this book right now!''
--Peter Economy, The Leadership Guy, INC.COM

''Dr. Martin Luther King's famous speech did not start with the words: ''I have a strategic plan.'' Movements are propelled by a dream, a vision…a compelling cause. Great enterprises are at their very best enduring movements for goodness. The Freibergs' powerful book CAUSE! is more than a clear blueprint for success; it is also a poignant design for organizational nobleness. Read it and get ready to have your perspective and practice redirected toward the soul of excellence.''
--Chip R. Bell, Author of Sprinkles: Creating Awesome Experiences Through Innovative Service

About the Author

Jackie and Kevin Freiberg are bestselling authors and founders of the San Diego Consulting Group Inc. The Freibergs are dedicated to helping leaders create Best Places where the Best People can do their Best Work to make the world Better. Both have Ph.D.'s and teach part-time at the University of San Diego, School of Leadership and Education Sciences.

In their international bestseller NUTS! Southwest Airlines' Crazy Recipe for Business and Personal Success, Kevin and Jackie uncovered the strategies that created the greatest success story in the history of commercial aviation. NUTS! was followed by:

GUTS! Companies that Blow the Doors Off Business-as-usual; BOOM! 7 Companies for Blowing the Doors Off Business-as-usual;

NANOVATION: How a Little Car Can Teach the World to Think Big; the inside story of one of the greatest innovations in the auto industry since the Model-T. It's also a roadmap for expanding your capacity to innovate and making innovation part of your cultural DNA; and

DO SOMETHING NOW, three simple words that will change your organization—change your life. The scarcest resource in organizations right now is not money, talent, ideas or power; it's people who DO, people who add value and get things done. DSN inspires Dreamers to become Doers. Everyone wants to add value and this book shows you how.

BE A PERSON OF IMPACT: 12 Strategies to be the CEO of Your Future. This book is an unapologetic kick in the butt to proactively manage your brand and reputation. POI will challenge you to reimagine, rethink, refresh, and even completely reengineer your brand. Why? Because your brand is in your control. If you want to be indispensable, stand-out as the best in your business and lead others to do the same this book will show you how.

The Freibergs speak on leadership, innovation and change all over the world. They have a global practice including firms in Europe, Japan, South Africa, India, Central and South America, as well as companies throughout the United States and Canada.

Product details

  • Publisher ‏ : ‎ freibergs.com; First Edition (March 7, 2016)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 193 pages
  • ISBN-10 ‏ : ‎ 0692586660
  • ISBN-13 ‏ : ‎ 978-0692586662
  • Item Weight ‏ : ‎ 1 pounds
  • Dimensions ‏ : ‎ 6.25 x 1 x 9.25 inches
  • Customer Reviews:
    4.3 4.3 out of 5 stars 50 ratings

About the authors

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Previous page
  1. Jackie Freiberg

    Jackie Freiberg

    Brief content visible, double tap to read full content.
    Full content visible, double tap to read brief content.

    Kevin and Jackie Freiberg's award-winning books profile gutsy leaders who dare to dream big, flll a room with energy and do things others say can’t be done. A blend of rigorous research grounded in real-world strategies and memorable storytelling, their books will stretch your thinking, engage your imagination and challenge you to do something now.

    If you’re up for a deep dive into how Southwest Airlines became the greatest success story in the history of commercial aviation, the mind-blowing culture of the $3b SAS Institute, what India’s Tata Motors did to produce a $2500 car, the CAUSE that catapulted National Life into one of the fastest growing insurance companies in America, or how the San Francisco Giants rose from the brink of disaster to become one of the most successful, enduring sports franchises in the world…the Freibergs will take you behind the scenes.

    If you want to STAND OUT instead of fitting into a sea of sameness, make things happen instead of making excuses and be indispensable instead being someone who won’t be missed…their books show you how.

    Kevin and Jackie are partners in a firm that equips leaders for a world of change. They have provided keynotes, seminars, and retreats to over 2,000 companies in 60 industries around the globe. Their clients don't want to be held hostage by history; they want to understand the threats and opportunities that will shape their future. They are interested in blowing the doors off business-as-usual and finding ways to disrupt themselves before someone else does.

    Their clients don’t want dead people working; they want to create cultures where impassioned people come to work fully awake, fully engaged, firing on all cylinders. They don’t want to be stuck in routine and resignation, they want to think big, act bold, do epic work and live epic lives.

    In a world where everyone and everything around you is constantly getting better, where technology waits for no one and a smarter, more sophisticated customer wants to know what’s new, what’s next… you can either drive the train departing for the future or chase it.

    See more on the author's page
  2. Kevin Freiberg

    Kevin Freiberg

    Brief content visible, double tap to read full content.
    Full content visible, double tap to read brief content.

    Kevin and Jackie Freiberg's award-winning books profile gutsy leaders who dare to dream big, flll a room with energy and do things others say can’t be done. A blend of rigorous research grounded in real-world strategies and memorable storytelling, their books will stretch your thinking, engage your imagination and challenge you to do something now.

    If you’re up for a deep dive into how Southwest Airlines became the greatest success story in the history of commercial aviation, the mind-blowing culture of the $3b SAS Institute, what India’s Tata Motors did to produce a $2500 car, the CAUSE that catapulted National Life into one of the fastest growing insurance companies in America, or how the San Francisco Giants rose from the brink of disaster to become one of the most successful, enduring sports franchises in the world…the Freibergs will take you behind the scenes.

    If you want to STAND OUT instead of fitting into a sea of sameness, make things happen instead of making excuses and be indispensable instead being someone who won’t be missed…their books show you how.

    Kevin and Jackie are partners in a firm that equips leaders for a world of change. They have provided keynotes, seminars, and retreats to over 2,000 companies in 60 industries around the globe. Their clients don't want to be held hostage by history; they want to understand the threats and opportunities that will shape their future. They are interested in blowing the doors off business-as-usual and finding ways to disrupt themselves before someone else does.

    Their clients don’t want dead people working; they want to create cultures where impassioned people come to work fully awake, fully engaged, firing on all cylinders. They don’t want to be stuck in routine and resignation, they want to think big, act bold, do epic work and live epic lives.

    In a world where everyone and everything around you is constantly getting better, where technology waits for no one and a smarter, more sophisticated customer wants to know what’s new, what’s next… you can either drive the train departing for the future or chase it.

    See more on the author's page
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Customer reviews

4.3 out of 5 stars
4.3 out of 5
50 global ratings

Top reviews from the United States

Wingwood
5.0 out of 5 stars Another great way to share the book
Reviewed in the United States on March 10, 2016
Verified Purchase
I gave this book to my dad. He called me the very next day to tell me to read 1st Corinthians, versus 13 and 14. He said that's what our 'story' is all about. He turns 89 next week and is a retired minister. He said that he is enjoying learning about the company that his daughter has been with for thirty years. Another great way to share the book. My 21 year old son loved it too! It is a great message for him to hear as he graduates from college and begins the next chapter in his journey. A book for all ages 'be Cause' the message is GOOD!
4 people found this helpful
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tim
5.0 out of 5 stars Business model of the future!!!
Reviewed in the United States on September 24, 2017
Verified Purchase
One of the best books i have every read, i cant put it down. In this year 2017 people have the power to deside the businesses in power and the one out of business by voting with thier dollars, by this i mean we should vote with the businesses with the moral we value just like the company this book was written about national life group. Im so happy to be associated with this company even before i started reading about all the good it does and now i am overwelmed with joy to say i am a representative of them.
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Ed H
5.0 out of 5 stars Excellent and inspirational book.
Reviewed in the United States on May 16, 2017
Verified Purchase
A superb book that inspires anyone seaching or cultivating their 'why'. It celebrates an excellent company that puts first main street values such as doing good, being good, making good, and giving back. It illustrates a simple message that has allowed a 169 year old company to sustain consistent customer values since inception, while standing out as unique in a sea of sameness and doubling their success in the process. It's pretty easy to say what you do, and how you do it, but standing out from sameness comes as a result of "why" you do it.
One person found this helpful
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Shunt
5.0 out of 5 stars This organization is the finest insurance company in the world and I am so ...
Reviewed in the United States on March 29, 2016
Verified Purchase
I just qualified for NLG living benefits policy in early January prior to the release of this book. Their products are remarkable. Please contact me directly if you want to know more or find an agent near you. This organization is the finest insurance company in the world and I am so thankful that I found them.

Of course the book captures their service leadership philosophy beautifully. It brought tears to my eyes as I read it on a flight from LAX to Houston.
Thank you for this amazing book on an outstanding organization.
3 people found this helpful
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richard jew
3.0 out of 5 stars It was in good shape for being used.
Reviewed in the United States on October 12, 2021
Verified Purchase
It was in good shape for being used.
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Eric H. Leed
1.0 out of 5 stars One Star
Reviewed in the United States on December 23, 2017
Verified Purchase
Self promoting - self-published paid advertising disguised as a legitimate book. Cheesy and poorly written.
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LucL
4.0 out of 5 stars Worth a read
Reviewed in the United States on September 13, 2016
Verified Purchase
Interesting - worth a read at some point. I personal;ly struggled with the formatting
One person found this helpful
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Susie Makinster
5.0 out of 5 stars This is an excellent book about a great ethical company - National Life ...
Reviewed in the United States on March 15, 2016
Verified Purchase
This is an excellent book about a great ethical company - National Life Group - and how Mehran Assadi with the help of Jackie Freiberg, transformed the culture to one of Servant Leadership. I have worked with National Life for a couple of years and they are a great company who primarily serves the middle class and women, with great products and great service. This is a great read - both inspirational and educational. I highly recommend it.
2 people found this helpful
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