Melancholy Greetings cards are not your typical greeting cards that you would buy for your grandma. Melancholy Greetings are cards designed to show the sad true humor of life, by embracing the depressionist within you.
The following campaign was designed for my Advertising Design 2 class, focuses on the sad truth of beloved disney characters; Elsa from Frozen, Ariel from The Little Mermaid, and Snow White from Snow White & the Seven dwarfs. Dissecting their fairy tale life from the famous movies and presenting them in a Melancholy Greetings cards manner, giving the campaign the tagline “Where you dreams are just that”.
Since Melancholy Greetings is soley a print greeting card that is sold at Barnes and noble stores as well as on their Etsy shop, I have designed the App, where fans of the greeting card can send electronic version of the cards to their loved ones or the ones they hate, in a click of a button anytime and anywhere.
