13. โข Talk to people
โข Party/info session
โข Get early adopters to invite friends
โข Booth at local events
โข Low-cost local ads
โข Flyers
โข Follow up later
31. 1. CPA (lets you compare different levers)
2. NPS (emotions!)
3. Leading indicators like โsearch with datesโ (useful if
volume is low)
4. Conversion funnel metrics
Favorite Metrics
32. 1. Talk to humans
2. Launch with all youโve got
3. Find in๏ฌuencers among your users
4. Study your users - you know more than you think
5. Donโt ditch your data
Summary