Many thanks for helping me to do this questionnaire, which is very important to my master degree. This survey is to investigate how the effects on using male celebrity as a spokesperson in terms of celebrity credibility and celebrity congruence toward the consumer purchase intention.
 
As a  famous luxury brand world-wild, Chanel is excellent at using celebrity endorsement in its advertising campaign. Recently, Chanel begins to use male celebrity as spokesperson instead of the female one to endorse it star product No 5 perfume which is generally for women. Please, help me to answer the following questions below which takes you about 5 minutes.
 
非常感謝參與完成這份問卷調查的朋友們, 本研究問卷是關於消費者對於男性明星代言女性香水的調查,和對於其品牌和名人的認知,態度以至於對於最後購買行為的影響.此份研究作為我在英國大學碩士課程非常重要的一環, 它大約需要您5分鐘的時間.